VO-BB - 20 YEARS OLD!

Bruce · Posted: Thu Jun 28, 2012 8:05 am Post subject: How to Sell to Millennials

So, in 2012 this is how you sell product to Millennials, or the younger end of Generation Y, or Generation We. This video from the ad agency that promoted Chevy's new model explains how they did it. It will only be available a few more days:

http://www.adforum.com/top5/worldwide/292/34475160

But at least they hired an old guy, Tim Allen, to voice their spots.
Ooops. I'm sorry, he's actually an "ageless" voice.

B
_________________
VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .

imaginator · Posted: Thu Jun 28, 2012 8:11 am Post subject:

...got it. all i have to do is hire a rock band to sing about me while i star in a live viral video letting them mechanically shove me off a lego cliff on a bungee cord.

what could be simpler? my career is saved.
_________________
rowell gormon
www.voices2go.com
"Mr. Warm & Friendly Voice...with Character!"
Rowell Gormon's Clogged Blog - http://voices2go.com/blog

bransom · DC Joined: 06 Nov 2008 Posts: 650 Location: St. Louis, MO

"Sonic became the small car with the most Facebook friends...."

I laughed out loud as this means some poor, underpaid schlub at Goodby had to dig through Facebook to see how many friends the other small cars had. I'm sure he or she will add that to their "Proudest Career Moments" list.
_________________
Bob Ransom
"I really need a pithy quote here."