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Mike Harrison M&M

Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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Posted: Thu Apr 04, 2013 6:51 am Post subject: New trend in video length requiring rate adaptation? |
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Until recently, I would rarely receive a quote request for anything under a couple of minutes. My typical minimum covered anything up to 10 minutes, but have adjusted it for use in some shorter situations.
But I've been seeing more and more online videos that are running as short as 30 seconds, mostly a minute, two, three, etc. And this morning I received a quote request specifically for dry reads of 1, 2, 3, 4 and 5 minutes.
Anyone else experience this? _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
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Bish 3.5 kHz

Joined: 22 Nov 2009 Posts: 3738 Location: Lost in the cultural wasteland of Long Island
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Posted: Thu Apr 04, 2013 7:08 am Post subject: |
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I'm getting a lot of sub two minute "explainer" videos... they usually run around 250 words. It seems to be the fashionable spot-length at the moment. I think attention spans are decreasing! _________________ Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls. |
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Mike Harrison M&M

Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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Posted: Thu Apr 04, 2013 7:29 am Post subject: |
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Bish wrote: | I think attention spans are decreasing! |
I think you're right on target with that assessment.
Do you have a rate for 'under 2 minutes'... or do you use a percentage of your (if you have a) minimum? _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
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Bruce Boardmeister

Joined: 06 Jun 2005 Posts: 7977 Location: Portland, OR
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Posted: Thu Apr 04, 2013 8:09 am Post subject: |
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I still try to work on a minute rate versus a minimum to just open the microphone so most of the shorter times are covered under one fee.
I still wish all buyers would just say I've got $200 or $500 or whatever for a project and let me say yes, no, or negotiate. But then I'm a dreamer.
B _________________ VO-BB Member #31 Enlisted June, 2005
I'm not a Zoo, but over the years I've played one on radio/TV. . |
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todd ellis A Zillion

Joined: 02 Jan 2007 Posts: 10529 Location: little egypt
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Posted: Thu Apr 04, 2013 8:22 am Post subject: |
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attention spans are getting shorter by the day. most of the online videos we produce are 1.5 - 2 minutes. :05 sec. radio spots & :10 sec. tv spots are more & more common. i'm with bruce, though, just tell me how much you have in the budget for vo - and i'll tell you if i can do it for that. as if. _________________ "i know philip banks": todd ellis
who's/on/1st?
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Mike Harrison M&M

Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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Posted: Thu Apr 04, 2013 9:02 am Post subject: |
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Truth is (as I said to the prospect in email), before this morning, I'd rarely received quote requests for under five minutes. So I asked what he was accustomed to paying for his increments of 1, 2, 3, 4 and 5 minutes.
That's about the same as asking about budget, no?
Waiting for a reply. _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
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Mandy Nelson MMD

Joined: 07 Aug 2008 Posts: 2914 Location: Wicked Mainah
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Posted: Thu Apr 04, 2013 4:39 pm Post subject: |
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My rate sheet is 0-2, 2-4, 4-6 minutes, etc. 0-2 is my minimum to open the mic and that includes editing. Makes everyone happy. _________________ 006 member of the Sisterhood of the Traveling Mic. Bonded by sound.
Manfillappsoc: The Mandy and Philip mutual appreciation Society. Who's in your network?
Have you seen my mic closet? ~ me to my future husband |
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Bish 3.5 kHz

Joined: 22 Nov 2009 Posts: 3738 Location: Lost in the cultural wasteland of Long Island
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Posted: Thu Apr 04, 2013 5:24 pm Post subject: |
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I usually try to cover things with my minimum session fee... but that has become quite flexible for repeat customers. In other words, my higher minimum session fee covers more than my lower minimum session fee... if you see what I mean  _________________ Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls. |
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Lance Blair M&M

Joined: 03 Jun 2007 Posts: 2281 Location: Atlanta
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Posted: Thu Apr 04, 2013 8:21 pm Post subject: |
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Aye, I see what you mean Bish! I do the same.
I usually don't mention money until a relationship has been established. Then I say "This is what I'm usually paid.* What's in your budget?" If they come close to expectations and say what kind of future work they have in mind for me, then we proceed. If they're cheap and can't see past next week, then I wave buh-bye.
*and I quote a fee reflective of similar work. _________________ Skype: globalvoiceover
and now, http://lanceblairvo.com the blog is there now too! |
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