VO-BB - 19 YEARS OLD!

Bruce

Radio stations are starting to test commercials to see if they or their clients really want to run them. Hmmmm.

http://www.philly.com/mld/inquirer/business/15703875.htm

B
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VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .

BenWils · Posted: Mon Oct 09, 2006 11:58 am Post subject:

Interesting. The article said 1 to 5 second commercials. I can hear it now....."ohhhh...what the heck.....they gave me 4 seconds worth of read for a 1 second spot!!!!"

However, if this weeds out those absolutely horrible spots from the radio and replaces them with spots that are the least, not bad....I am for the change.
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Ben

"To be really good at voiceover, you need to improve your footwork and hip snap."

anthonyVO · 14th Avenue Joined: 09 Aug 2005 Posts: 1470 Location: NYC

Dan-O · The Gates of Troy Joined: 17 Jan 2005 Posts: 1636

I have only heard one of those 4 second commercials. It was a promo with Ben Patrick Johnson for House. It simply said "Don't miss House tonight on Fox."

It worked cause I remember it.

Diane Maggipinto · Posted: Mon Oct 09, 2006 1:33 pm Post subject:

Bruce, thanks for posting that. I saw it too, and wondered if it matters. I like the quote toward the end of the write-up from an ad agency guy, who says most spots are crap because they originate from the station. You know: "for all your insert can't-live-without thing here. What struck me is that the station won't review comments until there have been a minimum of 150 views (listens). There's some saturation. And I thought it was bad when I make a deal for longtime use of something on the web. Eeegads.
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