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Bruce
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Joined: 06 Jun 2005
Posts: 7977
Location: Portland, OR
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 Posted: Mon Jan 06, 2014 4:11 pm Post subject: Idiom police |
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I'm putting on my Andy Rooney hat now.
I just saw this audition copy. The details have been changed to protect the innocent car dealership. The idiom idiot copy writer's mis-use has been left intact to show his/her ignorance.
For the few who don't know, the phrase is "he can't see the forest for the trees" and here's the proper definition: http://dictionary.reference.com/browse/can%27t+see+the+forest+for+the+trees
| Quote: | Have you heard the adage, see the forest through the trees?
At Smith Honda, we are all about the big picture.
You.
You work. Hard.
You Deserve a great experience.
We want to work as hard as you do…to earn your business. Next time you drive down Main by Wilson, take a look through the trees.
Look for the dealership that has been locally owned and family operated since 1960.
Right now get a 2014 Civic for 169 per month and 0% financing with approved credit. (please read a bit faster)
Smith Honda, See the forest through the trees. It’s Easy. |
Holy carp.
B
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Lizden
A Zillion
Joined: 04 Dec 2006
Posts: 8864
Location: The dark recesses of my mind
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| Posted: Mon Jan 06, 2014 4:34 pm Post subject: |
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/face palm/ oy   
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Lee Gordon
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Joined: 25 Jul 2008
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Location: West Hartford, CT
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| Posted: Mon Jan 06, 2014 7:24 pm Post subject: Re: Idiom police |
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| Bruce wrote: |
| Quote: | Have you heard the adage, see the forest through the trees?
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Uh, no. 
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Lee Gordon, O.A.V.
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heyguido
MMD
Joined: 31 Aug 2011
Posts: 2507
Location: RDU, the Geek Capitol of the South
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| Posted: Mon Jan 06, 2014 7:57 pm Post subject: |
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I think that guy used to write copy for my old cluster.
Which is why we referred to it as a cluster.... something.... I forget.
I've worked so hard to forget. 
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Don Brookshire
"Wait.... They wanna PAY me for this?" |
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ccpetersen
With a Side of Awesome
Joined: 19 Sep 2007
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Location: In Coherent
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| Posted: Mon Jan 06, 2014 8:23 pm Post subject: |
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Run by Charlie F. Oxtrot?
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heyguido
MMD
Joined: 31 Aug 2011
Posts: 2507
Location: RDU, the Geek Capitol of the South
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| Posted: Mon Jan 06, 2014 8:28 pm Post subject: |
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Clear Channel, as I remember.... 
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Don Brookshire
"Wait.... They wanna PAY me for this?" |
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Jen Gosnell
A Hundred Dozen
Joined: 14 Jan 2010
Posts: 1290
Location: Portland, OR
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| Posted: Tue Jan 07, 2014 12:30 am Post subject: |
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Oh my. So this isn't an actual gig of yours, Bruce? I was sitting here thinking, gosh, they built the entire ad around this gaffe - you can't easily just correct the saying.
If you're the talent booked for this do you just hold your nose and read it? There seem so many risks to pointing out the misuse.
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melissa eX
MMD
Joined: 20 Oct 2007
Posts: 2794
Location: Lower Manhattan, New Amsterdam, the original NYC
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| Posted: Tue Jan 07, 2014 11:44 am Post subject: |
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I would definitely point it out. Politely and very tactfully of course. Since I wouldn't be reading it the way it was written I'd have nothing to lose - and possibly everything to gain by saving them a ton of money and embarrassment by producing and letting it go to air.
If they get offended, so be it. It's just one job - and one I wouldn't want my name attached to anyway. |
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todd ellis
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Joined: 02 Jan 2007
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Location: little egypt
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| Posted: Tue Jan 07, 2014 12:12 pm Post subject: |
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well, you know what they say - a bird in the hand lives in a bush.
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Diane Maggipinto
Spreading Snark Worldwide
Joined: 03 Mar 2006
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Location: saul lay seetee youtee
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| Posted: Tue Jan 07, 2014 12:14 pm Post subject: |
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I like eX's reply. This is an example of the details being the devil. Or the early worm flips you the bird.
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Lee Gordon
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Joined: 25 Jul 2008
Posts: 6864
Location: West Hartford, CT
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| Posted: Tue Jan 07, 2014 8:38 pm Post subject: |
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| melissa eX wrote: | | I would definitely point it out. Politely and very tactfully of course. |
Whenever I'm in a similar situation, I always "play dumb" (alright, who's the wise guy who said "Who's playing?") and tell them they're probably right and I may be wrong, but "I've always heard it this way," and proceed to offer them an alternative that corrects their mistake. It generally introduces enough element of doubt in their minds that they at least consider that their version may be erroneous. They rarely, if ever, refuse the offer, so they have at least one correct read in the can. They can then debate the issue amongst themselves and, with any luck, arrive at the right decision. The good news is, you get to be the hero for saving their asses; the bad news is, you don't get that second session fee for coming back to record the correction at a later date.
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Gregory Best
The Gates of Troy
Joined: 04 Aug 2005
Posts: 1853
Location: San Diego area (east of Connie and south and east of Bailey)
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| Posted: Tue Jan 07, 2014 9:53 pm Post subject: |
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Ad-age of writer = doesn't need to shave yet.
Your right he's probably a cluster @$!# copywriter. They get what they pay for these days. At least the major cluster here dumped the good talent and wonders where the advertising dollars and ratings went. Don't get me started on bean counters running industries they do not begin to understand.
What happened to those times when 20 something creatives learned their craft and understood it before earning the right to take over. When I was 25 I moved into programming and operations. We kicked a$$ (credit to a good staff and my tuning and direction) The competition sent out air checks they recorded off the air of me in afternoon drive and resumes they created to get me out of town and out if their hair. I learned that when cross town  took me to lunch and asked where I wanted to work except his town. He actualy said you are kicking my a$$.
Now they only see the world as it relates to them and their friends.
It seemed so different back then. We listened to radio. We actually read books. We actuayll engaged in face to face conversation in more than 140 characters.
//Rant and threadjack over// (edited for typos)
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Gregory Best
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Last edited by Gregory Best on Wed Jan 08, 2014 10:09 am; edited 4 times in total |
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Gregory Best
The Gates of Troy
Joined: 04 Aug 2005
Posts: 1853
Location: San Diego area (east of Connie and south and east of Bailey)
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| Posted: Tue Jan 07, 2014 9:55 pm Post subject: |
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Deleted duplicate post. Sorry this phone sometimes double posts.
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Gregory Best
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Jen Gosnell
A Hundred Dozen
Joined: 14 Jan 2010
Posts: 1290
Location: Portland, OR
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| Posted: Wed Jan 08, 2014 4:25 am Post subject: |
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Todd, you are cracking me up!! As usual. 
Lee, nice passive approach to pointing out the problem. I'll have to remember that one!
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Mike Harrison
M&M
Joined: 03 Nov 2007
Posts: 2029
Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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| Posted: Wed Jan 08, 2014 6:34 am Post subject: |
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| todd ellis wrote: | | well, you know what they say - a bird in the hand lives in a bush. |
[showing my age] Laugh-In's Joanne Worley would ask, "Is that a chicken joke?"
But, seriously, folks. I would handle it the way Lee would. I provide 'CYA' alternate reads all the time.
Gregory: I don't think it's your phone responsible for the double-posting. It happened to me once or twice using my desktop computer. And, when I attempted to delete the duplicate post, the original was deleted, as well. It must be an occasional bug somewhere.
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Mike
Male Voice Over Talent
I have taken leave of my sensors.
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