VO-BB - 20 YEARS OLD!

Moosevoice · Posted: Tue Apr 22, 2014 8:04 pm Post subject: Pandora rate

What's your rate for ads on Pandora?
I did a radio spot and now I'm hearing it on Pandora. I don't recall that being a part of the deal so wanna know before I go in guns blazin.
Thanks
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www.moosevoice.com

Scott Pollak · Posted: Wed Apr 23, 2014 9:39 am Post subject:

I voice for Pandora directly and they pay $175 for a :30
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Scott R. Pollak
Clients include Pandora, NPR Atlanta, Wells Fargo, Cisco, Humana, Publix, UPS, AT&T, HP, Xerox and more.

www.voicebyscott.com

Moosevoice · Posted: Wed Apr 23, 2014 9:53 am Post subject:

Scott Pollak · Posted: Wed Apr 23, 2014 10:16 am Post subject:

Nope, no idea, Moose. That's their rate for a :15 or :30.

And while it may 'seem' low, if you're on their roster, as I am, one spot per week pays my mortgage.

For which I am EXTREMELY grateful.
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Scott R. Pollak
Clients include Pandora, NPR Atlanta, Wells Fargo, Cisco, Humana, Publix, UPS, AT&T, HP, Xerox and more.

www.voicebyscott.com

Moosevoice · Posted: Wed Apr 23, 2014 11:13 am Post subject:

i'll bet. Bully for you, Scott!
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www.moosevoice.com

Bill Campbell · DC Joined: 09 Mar 2007 Posts: 621

Keep in mind Pandora is like local radio in that they know where the listener is located. A very small audience. $175 is a good rate.

I've done some through an ad agency for about the same.
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www.asapaudio.com

Scott Pollak · Posted: Wed Apr 23, 2014 3:28 pm Post subject:

Bill, good point. All of the ads I voice for them are highly localized.
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Scott R. Pollak
Clients include Pandora, NPR Atlanta, Wells Fargo, Cisco, Humana, Publix, UPS, AT&T, HP, Xerox and more.

www.voicebyscott.com

Simon Fellows · Posted: Wed Mar 01, 2017 3:23 am Post subject:

I hate to make my first post in a number of years a rate query but here goes...

I've been asked to quote for a spot on Pandora with a list of zip codes in the following states in which it will air: WA, OR, CA, TX, TN, NC, FL & GA. Clearly not the highly localised targeting that Scott and Bill talk about above. Can anyone advise me on how to go about costing for this one?

Many thanks for any advice and help you have. I'm looking forward to renewing my acquaintance with a few VO-BB old hands and meeting many new ones in the days and weeks to come.

Cheers!
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Simon Fellows
http://www.simonfellows.com

Moosevoice · Posted: Sun Mar 05, 2017 9:04 am Post subject:

melissa eX · Posted: Sun Mar 05, 2017 9:39 pm Post subject:

If there are specific zip codes, I'd say that's localized.

Check this out - of course the actual tool is behind a paywall I'm sure, but you may be able to find a free version online.
http://www.kantarmedia.com/us/thinking-and-resources/blog/location-location-location
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www.melissaeXelberth.com
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