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Frank F
Fat, Old, and Sassy
Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah
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 Posted: Fri Jan 23, 2015 11:19 am Post subject: |
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#11 - Branding is not for the VO talent his/herself, but for the client/customers of a VO artists talents. Branding is a simple way for insecure clients/customers to brag about the artist hired.
Frank F
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Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com |
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Mike Harrison
M&M
Joined: 03 Nov 2007
Posts: 2029
Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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| Posted: Fri Jan 23, 2015 11:33 am Post subject: |
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What Bill said.
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Mike
Male Voice Over Talent
I have taken leave of my sensors.
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Lizden
A Zillion
Joined: 04 Dec 2006
Posts: 8864
Location: The dark recesses of my mind
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| Posted: Tue Jan 27, 2015 9:36 am Post subject: |
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| Bob Bergen wrote: | | Julia Roberts does Julia Roberts. Tom Selleck does Tom Selleck. Donald Sutherland does Donald Sutherland. Etc. |
Liz de Nesnera does Liz de Nesnera. Yep.
Finally getting this.
| Bob Bergen wrote: | | Knowing your brand makes that anouncery copy conversational. Knowing your brand is the reason the spot on the air is often so different from the specs. Someone convinced the advertiser that their brand was the best fit, better than the specs. It's a creative risk, yes. But it's also the confidence in your brand that gets you further in your career |
| Bob Bergen wrote: | | Back in the day we called it a style, your personality, that little something that only you do with the copy that makes the read your own. |
This!!!
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Liz de Nesnera O.A.V. ~ Livin' The VO Dream!
English/French Bilingual VO w/ ISDN
HireLiz.com / liz@hireliz.com |
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