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todd ellis
A Zillion
Joined: 02 Jan 2007
Posts: 10531
Location: little egypt
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 Posted: Tue Apr 12, 2016 7:58 am Post subject: |
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to clarify the baby shoe story --- i DID get a business card from everyone i gave a shoe - then followed up afterward --- i did not wait for them.
if i got no reply after sending a proposal 10 days later i sent another one - except after i printed it - i wadded it in a ball, sort of smoothed it out - added a coffee cup ring & jammed it thoughtlessly into an envelope with a post-it note saying "please don't throw this away again". that one got a call back almost every time.
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"i know philip banks": todd ellis
who's/on/1st?
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DougVox
The Gates of Troy
Joined: 10 Jan 2007
Posts: 1706
Location: Miami
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| Posted: Tue Apr 12, 2016 8:36 am Post subject: |
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| todd ellis wrote: | | you can't just be quirky --- but if you can back it up -- quirky sells. |
Spot on.
And exactly why, over the years, my marketing has included bubble gum, 1,000 sets of plastic
chattering teeth, flip-flops, broken sunglasses, business card copy stands and lots more wacky stuff.
I still have clients who mention their favorites more than 20 years later.
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Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com |
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Bish
3.5 kHz
Joined: 22 Nov 2009
Posts: 3738
Location: Lost in the cultural wasteland of Long Island
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| Posted: Tue Apr 12, 2016 8:54 am Post subject: |
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Unfortunately, "quirky" in the hands of someone who doesn't have market awareness or a feel for their own persona is destined to fail. Someone with an over-inflated sense of their own "uniqueness" can become a very disquieting... if not disturbing.... or just plain obnoxious. Peers may tell them how wonderful they are, but clients will see them as a egotistical flake, and maybe not the one to enter into a business relationship with.
Maybe I'm a little jaundiced... but I'm sure, with a little effort, you can think of some people who fit the bill here (especially if you frequent the lower depths of social media).
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Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls. |
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DougVox
The Gates of Troy
Joined: 10 Jan 2007
Posts: 1706
Location: Miami
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| Posted: Tue Apr 12, 2016 9:06 am Post subject: |
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| Bish wrote: | | Unfortunately, "quirky" in the hands of someone who doesn't have market awareness or a feel for their own persona is destined to fail. |
Very true. And it's also true of any branding/marketing approach.
It's vital to understand your brand and your audience. That way you can craft your marketing to ensure that the two are in alignment.
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Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com |
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Lee Gordon
A Zillion
Joined: 25 Jul 2008
Posts: 6864
Location: West Hartford, CT
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| Posted: Tue Apr 12, 2016 9:50 am Post subject: |
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| Bob Bergen wrote: |
I'm off to the booth then off for a drive. Beware fellow drivers!! |
Nice call-back. 
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Lee Gordon, O.A.V.
Voice President of the United States
www.leegordonproductions.com
Twitter: @LeeGordonVoice
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Lee Gordon
A Zillion
Joined: 25 Jul 2008
Posts: 6864
Location: West Hartford, CT
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| Posted: Tue Apr 12, 2016 9:53 am Post subject: |
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| Bish wrote: | | Unfortunately, "quirky" in the hands of someone who doesn't have market awareness or a feel for their own persona is destined to fail. |
One man's "quirky" is another man's "creepy."
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Lee Gordon, O.A.V.
Voice President of the United States
www.leegordonproductions.com
Twitter: @LeeGordonVoice
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