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Bad copy...
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JimRon
Club 300


Joined: 09 Mar 2007
Posts: 369
Location: Rockland Cty, NY

PostPosted: Thu Apr 26, 2007 11:52 am    Post subject: Bad copy... Reply with quote

What's worse... a copywriter who can't spell? A copywriter who can write a good sentence, or a copywriter who has no idea how to use punctuation? If i see one more piece of copy with a '...' used for a period or a comma i'm going to go crazy!

Anyone else have issues with copywriters?
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louzucaro
The Gates of Troy


Joined: 13 Jul 2006
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Location: Chicago area

PostPosted: Thu Apr 26, 2007 11:54 am    Post subject: Reply with quote

Hahahahahahahahahahahahahaha

I'm sorry, what was the question? Wink
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Lou Zucaro
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Jeffrey Kafer
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PostPosted: Thu Apr 26, 2007 11:59 am    Post subject: Reply with quote

the copy writer who can't write a good sentence. Why? Bad spelling and punctuation don't come through in the performance. Or at least can be corrected by the performer. But there's no way to get around bad copy.

On the other hand, when they realize it's bad copy and want a re-read, you can charge them again. Smile
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DaveChristi
King's Row


Joined: 03 Aug 2006
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PostPosted: Thu Apr 26, 2007 1:59 pm    Post subject: Re: Bad copy... Reply with quote

JimRon wrote:
What's worse... a copywriter who can't spell? A copywriter who can write a good sentence, or a copywriter who has no idea how to use punctuation? If i see one more piece of copy with a '...' used for a period or a comma i'm going to go crazy!

Anyone else have issues with copywriters?


I'm a habitual "..." user. I use it in place of commas (not periods). That's the way I was trained. Sorry.

On another note, JIM! Welcome to the VO-BB. I feel like we're already old friends!
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Dave "Christi" Felton
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ConnieTerwilliger
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Joined: 07 Dec 2004
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PostPosted: Thu Apr 26, 2007 2:01 pm    Post subject: Re: Bad copy... Reply with quote

JimRon wrote:
What's worse... a copywriter who can't spell? A copywriter who can write a good sentence, or a copywriter who has no idea how to use punctuation? If i see one more piece of copy with a '...' used for a period or a comma i'm going to go crazy!

Anyone else have issues with copywriters?


JimRon - please don't go crazy - the writer is trying to tell you something using the elipses - it may not be grammatically correct for print, but for voice over scripts it is a visual clue that the writer is hearing something - they want you to DO something with that phrase - probably pause, but perhaps something else. You need to figure out what that is and determine if the punctuation works for you and your interpretation. It is a good idea to throw ALL the punctuation out and re-punctuate according to your delivery.

Whether you do that mentally or by actually marking the script, that's up to you, but there is a HUGE difference between scripts for the eye and scripts for the ear.

I have several scripts that I use in my classes that demonstrate this - you can find three of them posted on my website in the area that I use for my students. I think the third one is the one that addresses this. There is also a script in Elaine Clark's "There's Money Where Your Mouth Is" that uses the elipses in this way - Peruvian Blend - I think it is in the Announcer or Spokes chapter.

http://www.voiceover-talent.com/Three%20Reads.doc
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louzucaro
The Gates of Troy


Joined: 13 Jul 2006
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Location: Chicago area

PostPosted: Thu Apr 26, 2007 2:10 pm    Post subject: Re: Bad copy... Reply with quote

DaveChristi wrote:
I'm a habitual "..." user. I use it in place of commas (not periods).


Me too, but usually if I'm writing something were a comic pause is intended. Elipses are funny stuff.
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Lou Zucaro
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bobbinbeamo
M&M


Joined: 05 Mar 2007
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PostPosted: Thu Apr 26, 2007 2:28 pm    Post subject: Reply with quote

Welcome Jim. You'll see "..." a lot in v/o scripts. It means Pause...,. Many times "..." will go with a laundry list of bullet points, and many times the pauses are needed to synch up to some image sequence that's alread been shot and edited prior to the v/o recording.
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billelder
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PostPosted: Thu Apr 26, 2007 3:13 pm    Post subject: Reply with quote

I mark every script...most of them electronically. Everyone has a different style of writing. For one show I can get a script from one of three writers. Long sentences with no punctuation need the most help. What can look OK written down can be a disaster read out loud. One thing I will do is correct grammatical errors. I've never had a complaint from doing that.
Somehow it works! Smile
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chriswagner
Contributor IV


Joined: 02 Apr 2007
Posts: 114

PostPosted: Thu Apr 26, 2007 3:20 pm    Post subject: Reply with quote

The sentences the length of a mid-sized paragraph, going on and on, almost nattering in a way, kept alive by the use of a comma, here and there, that normally just sends me off the deep end, especially when the Vente sized sentence contains technical terminology or highly technical concepts that the writer wants you to get across in a natural, friendly manner.

Other than that, my big issue is a writter that comes to the session and is constantly re-writing the copy, cutting, adding... it's maddening! What's worse, having a number of people direct your delivery on a piece of bad copy or having that same number of people directing you with copy that changes nearly everytime you deliver it?

I LOVE MY WORK! Wink
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JimRon
Club 300


Joined: 09 Mar 2007
Posts: 369
Location: Rockland Cty, NY

PostPosted: Thu Apr 26, 2007 5:41 pm    Post subject: Re: Bad copy... Reply with quote

hey dave!!! glad to see you're here too.

replacing a comma is one thing, but a period? i just voiced copy where nearly every punctuation was a "...". makes it difficult to read and know where the sentence ends, though i can usually figure it out.

DaveChristi wrote:
JimRon wrote:
What's worse... a copywriter who can't spell? A copywriter who can write a good sentence, or a copywriter who has no idea how to use punctuation? If i see one more piece of copy with a '...' used for a period or a comma i'm going to go crazy!

Anyone else have issues with copywriters?


I'm a habitual "..." user. I use it in place of commas (not periods). That's the way I was trained. Sorry.

On another note, JIM! Welcome to the VO-BB. I feel like we're already old friends!
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JimRon
Club 300


Joined: 09 Mar 2007
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Location: Rockland Cty, NY

PostPosted: Thu Apr 26, 2007 5:43 pm    Post subject: Re: Bad copy... Reply with quote

Hey Connie.

i know what the "..." means, what i meant was some copywriters use it constantly, and in the wrong places.

i typically ignore all punctuation too, except a period here and there, but it's just annoying to see them all over the place. that's all i'm saying.
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Lizden
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PostPosted: Thu Apr 26, 2007 7:32 pm    Post subject: Reply with quote

SOMEone needs a "quotes" lesson DB! Wink

Hey Jim!
Welcome to the Board...yep, as a reformed copywriter I understand your frustration...but isn't that the fun of this job!
...don't let the small dots get ya down! Rolls Eyes

Personally the spelling is what gets me!...................oops.....sorry.........MAKE IT STOP!!!!!!! Wink

Liz
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louzucaro
The Gates of Troy


Joined: 13 Jul 2006
Posts: 1915
Location: Chicago area

PostPosted: Thu Apr 26, 2007 8:26 pm    Post subject: Reply with quote

Their was definetly some copyrighters who cant spell to good and make allot of typo's. I've red quite a few scrips that had mispled words in them and let me tell you it was so anoying that I could of killed the guy's that wrote it!
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Lou Zucaro
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Lizden
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Joined: 04 Dec 2006
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PostPosted: Thu Apr 26, 2007 8:44 pm    Post subject: Reply with quote

Rolls Eyes Wink Rolls Eyes Wink Rolls Eyes Wink Rolls Eyes Wink Kiss

Liz
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JimRon
Club 300


Joined: 09 Mar 2007
Posts: 369
Location: Rockland Cty, NY

PostPosted: Fri Apr 27, 2007 9:45 am    Post subject: Reply with quote

Hiya Lizden!

I'm too am a copywriter as well as a VO artist, and it's frustrating that as a copywriter I see other copywriters either unaware of or ignoring simple grammatical and punctuation rules. I work at a radio station as a Production Director, and I used to have a "Wall of Shame" where I posted horribly written scripts (either by an agency or by the account rep). It got pretty full pretty quickly before I was asked to take it down because it embarassed people.

I think people forget that someone actually has to read the copy and try to decifer it.

But yes... it does make the job more fun... and more interesting...

jimron...

Lizden wrote:
SOMEone needs a "quotes" lesson DB! Wink

Hey Jim!
Welcome to the Board...yep, as a reformed copywriter I understand your frustration...but isn't that the fun of this job!
...don't let the small dots get ya down! Rolls Eyes

Personally the spelling is what gets me!...................oops.....sorry.........MAKE IT STOP!!!!!!! Wink

Liz

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