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Using your own name in ad campaign?
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Diane Maggipinto
Spreading Snark Worldwide


Joined: 03 Mar 2006
Posts: 6681
Location: saul lay seetee youtee

PostPosted: Wed Aug 22, 2007 1:56 pm    Post subject: Reply with quote

a local car dealership (jaguar!) wanted me to first-person* their ads and endorse the product.
i told the agency querying me that i'd do it as long as i could, indeed, drive a jag so i was credible.

nope.



*not a real verb
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Jowillie
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Joined: 20 Aug 2006
Posts: 714
Location: North Carolina

PostPosted: Wed Aug 22, 2007 2:22 pm    Post subject: Reply with quote

DB is correct again. Testimonial/endorsement.
Yeeaars ago. A friend of mine was invovled with the Joe Namath Panty Hose commercial. Remember? Camera started out on a beautiful pair of legs in Hanes Panty hose and worked its way to reveal Joe Willie Namath as wearing the panty hose. "if Hanes can make my legs look good--think what they can do for yours."
That was the ad that caused the Federal Trade Commission to change the endorsement/testimonial rules.....if you endorse it....you gotta really use the product. (only in America)
Dang I'm old
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Wild Willie Edwards
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Diane Maggipinto
Spreading Snark Worldwide


Joined: 03 Mar 2006
Posts: 6681
Location: saul lay seetee youtee

PostPosted: Wed Aug 22, 2007 2:51 pm    Post subject: Reply with quote

you played football??
Inoccent
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Brett Mason
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Joined: 03 Jul 2007
Posts: 491
Location: Tidy Town, NC

PostPosted: Wed Aug 22, 2007 4:57 pm    Post subject: Reply with quote

...oh, ain't life grand....in case anyone is interested, here's Joe Willie........(Namath,that is)....baring his gams---->HERE



....and, FWIW, he once was one of my "customers" when I manned the "stick" at one of his favorite watering holes....what a ladies man......(now who's "old", Willie!)
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Diane Maggipinto
Spreading Snark Worldwide


Joined: 03 Mar 2006
Posts: 6681
Location: saul lay seetee youtee

PostPosted: Wed Aug 22, 2007 8:05 pm    Post subject: Reply with quote

beautymist! love the gal at the end. oi!
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Chrissy
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PostPosted: Wed Aug 22, 2007 8:46 pm    Post subject: Reply with quote

I'd tell them that your flattered BUT make it a policy not to use your name in ads etc. However if you want you can use my (cat, dog, bird)'s name. That's what I'd do.

Chrissy
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