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Can copywriters come up with a different line please?

 
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Moe Egan
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Joined: 11 Sep 2006
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PostPosted: Tue Aug 31, 2010 12:00 pm    Post subject: Can copywriters come up with a different line please? Reply with quote

If I have to read the line "In tough economic times like these...." one more time....

It's almost become an acting exercise - to be able to read it each time like it's never been said before. Puts me in mind of DLF -someone asked him "Do you get bored with saying "In a world..." all the time? He responded with "You have to love the words. You have to believe in the words. It's all about service to the words. Always."

I just wish someone would come up with a different set of words.

Thank you for letting me vent and ponder. I feel much better.
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bobsouer
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PostPosted: Tue Aug 31, 2010 12:51 pm    Post subject: Reply with quote

Moe,

You're preaching to the choir.
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Lizden
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PostPosted: Tue Aug 31, 2010 1:18 pm    Post subject: Reply with quote

Amen! Laugh Inoccent
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Lance Blair
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Joined: 03 Jun 2007
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Location: Atlanta

PostPosted: Tue Aug 31, 2010 1:22 pm    Post subject: Reply with quote

Altenates:

Now that Capitalism is going down the crapper just like Communism...

Look in that wallet of yours. See those cobwebs?

We're all screwed in the el dinero scene, but it's okay...

Today it's trendy once again to impersonate parsimonious Old Scots...

We're going to just have a moment of silence for our economy for the next five minutes while we show graphics from our Q3 video from 1997. Thanks for watching...
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Bailey
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PostPosted: Tue Aug 31, 2010 2:55 pm    Post subject: Reply with quote

"In cartilaginous economic times like these...."
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imaginator
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PostPosted: Tue Aug 31, 2010 8:00 pm    Post subject: Reply with quote

how about:

"In A World of Tough Economic Times Like These...."

i guess you can respect the words, even though you are repelled by them...much like a poisonous snake.
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Bruce
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Joined: 06 Jun 2005
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PostPosted: Wed Sep 01, 2010 4:41 am    Post subject: Reply with quote

"In these pre-bread-line times of ours..."

"As we wait for the other economic shoe to drop..."

"While the world wobbles on it's financial axis..."

B
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anthonyVO
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PostPosted: Wed Sep 01, 2010 5:39 am    Post subject: Reply with quote

"In tough economic times..." has surpassed the all-time classic tag line of "What are you waiting for?"

-Anthony
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Moe Egan
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Joined: 11 Sep 2006
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Location: Live Free or Die

PostPosted: Wed Sep 01, 2010 6:48 am    Post subject: Reply with quote

So right Anthony- how about "But wait- there's more!"

Or...in this case, "But wait, there's less!" Rolls Eyes
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Moe Egan
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Lee Gordon
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PostPosted: Wed Sep 01, 2010 9:29 am    Post subject: Reply with quote

For all your economic needs, tough times are upon us. Yes ... that's right ... tough times are upon us, so remember ...
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flaspots
Contributore Level V


Joined: 14 Feb 2008
Posts: 191

PostPosted: Wed Sep 01, 2010 6:56 pm    Post subject: Reply with quote

I delete it from the copy and rewrite so the script isn't starting on a negative.

So far, no one has ever told me to "put it back".
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KarenL
Been Here Awhile


Joined: 22 Jul 2009
Posts: 258
Location: North of San Francisco

PostPosted: Wed Sep 01, 2010 7:18 pm    Post subject: Reply with quote

"In tough economic times like these...it's such a relief when the check clears. Theirs - and mine!"
Inoccent
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asnively
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Location: Los Angeles

PostPosted: Wed Sep 01, 2010 8:25 pm    Post subject: Reply with quote

"In tough economic times like these, companies often skip hiring a competant copywriter with a thesaurus."
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