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An important e-mail from Mark Cashman...

 
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Darren Altman
Cinquecento


Joined: 17 Oct 2009
Posts: 551
Location: London, UK

PostPosted: Wed Oct 27, 2010 3:53 pm    Post subject: An important e-mail from Mark Cashman... Reply with quote

...to Kevin Delaney.

Kevin says "Recently I submitted a VO audition to Marc Cashman, a top commercial producer / casting director here in Los Angeles. I didn’t get the gig — but Marc was nice enough to send a message to all who submitted, and I think it’s so important I asked him if it would be OK to share it with the readers of my blog.

Marc graciously agreed, so here it is…"

http://voninja.com/?p=1231
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Don G.
King's Row


Joined: 11 Nov 2004
Posts: 1071
Location: MA

PostPosted: Wed Oct 27, 2010 4:17 pm    Post subject: Reply with quote

As someone who in a past life spent a fair amount of time casting (as have many others here), I can only add the proverbial "Yeah, what he said!" to Marc's words. I'm always amazed that so few seem to heed them.
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Scott Pollak
The Gates of Troy


Joined: 01 Jun 2010
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Location: Looking out at the San Juan mountains

PostPosted: Wed Oct 27, 2010 8:02 pm    Post subject: Reply with quote

I got that e-mail from Marc and was blown away that he'd take so much time and energy to send it out. I had to respond to him simply to say "thank you". What a class act.
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Pam
The Thirteenth Floor


Joined: 21 Jul 2006
Posts: 1311
Location: Chicago, Il

PostPosted: Wed Oct 27, 2010 9:18 pm    Post subject: Reply with quote

This is a great email. When a producer takes the time to respond, it always is valuable information, doesn't happen often enough and is most welcome. Thanks for sharing!
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Pam Tierney
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Lee Gordon
A Zillion


Joined: 25 Jul 2008
Posts: 6864
Location: West Hartford, CT

PostPosted: Thu Oct 28, 2010 12:19 am    Post subject: Reply with quote

Just getting a "sorry, you didn't get the job" note is fairly rare, so I, too, was blown away that Marc would take the trouble to go into such detail. And now I know I probably didn't get the gig because I'm not hip enough. Either that or because I accidentally used an underscore rather than a hyphen when labeling my submision.
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Mike Harrison
M&M


Joined: 03 Nov 2007
Posts: 2029
Location: Equidistant from New York City and Philadelphia, along the NJ Shore

PostPosted: Thu Oct 28, 2010 4:55 am    Post subject: Reply with quote

We can all learn something from Marc's letter. Lee's later realization that he accidentally used an underscore instead of a hyphen falls under the category of proofreading. In my earlier days at a corporate communications production house, when I wasn't busy recording and producing an audio track, I frequently found myself setting type (the Quadritek 1200, if anyone's interested). In the typesetting room, a large banner on the wall read: 'Please Proofreed!'

Fast forward to 1997. A coworker at a small ad agency, proudly having completed and mailed his first 'word-processed' and spell-checked sales letter brought a copy in to show us. Everything was fine... until the closing line: "If you have any questions, please don't hesitate to ball me."

'Ball' was spelled correctly. What does a spell checker know?

The tip here is this: In the real world of typesetting, typesetters never proofread their own work because they're 'too close' to it (just like when we try to evaluate the appropriateness of segments or their sequencing in our own demos ). But because we don't have the luxury of having a proofreader on standby, after you think you're done composing something important, set it aside for a little while, if possible. Then read it very carefully again - one word at a time - as if you were the recipient. Never assume the reader won't know or care about misteaks. Wink
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Male Voice Over Talent
I have taken leave of my sensors.

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