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Who was that masked Voice Actor?
 
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Remember, we are also in sales

 
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Dan-O
The Gates of Troy


Joined: 17 Jan 2005
Posts: 1599

PostPosted: Thu Apr 27, 2006 1:39 pm    Post subject: Remember, we are also in sales Reply with quote

A while back, I answered an ad for a narration. A few days go by and I get a call from the producer, who keeps going on that she really has "heard my voice before" and how she would love to have me voice her project. Unfortunately, someone else had answered the ad said they would do it for FREE so they could pad their resume.

This is when my sales background kicked in.

The challenge: How do I not only get the gig, but get her to pay me?

The answer: Create value.

The hook was baited when she visited my site, read the opening introduction sentence and listened to my demos. (To save you some time, it says "Most likely you have heard his voice.") She truly believed she knew who I was and that I was an established talent. (I can't verify the first, but, hey, how can I argue with the second? Wink )

Next, I had to remove the credibility and perceived value of the talent giving away his services. So, I ventured tell her "I already have a resume filled with many companies in your same field." Then related a quick story of one such company very closely related to her own. This proved I had intimate knowledge of her industry and could provide the service she desired.

Now I have VALUE in her eyes.

She bit the hook and asked my price. She paid full rate.

Remember, we are also in sales. Even though Wal-Mart offers cheaper prices, people are still shopping at Saks.


Last edited by Dan-O on Sun Jan 13, 2008 4:30 pm; edited 3 times in total
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audiogenic
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PostPosted: Thu Apr 27, 2006 1:50 pm    Post subject: Reply with quote

Nice work....thanks for sharing.
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Dave
Lucky 700


Joined: 11 Nov 2004
Posts: 727
Location: Houston, Texas

PostPosted: Thu Apr 27, 2006 5:54 pm    Post subject: Reply with quote

Way to go Dan-o !!!
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. If at first you don't succeed, then bomb disposal probably isn't for you.
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DaveHines
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PostPosted: Fri Apr 28, 2006 8:43 am    Post subject: Reply with quote

Dan...I do feelthe need to say that you & your site in fact, kick ass
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mcm
Smart Kitteh


Joined: 10 Dec 2004
Posts: 2600
Location: w. MA, USA

PostPosted: Fri Apr 28, 2006 10:29 am    Post subject: Reply with quote

Quote:
Even though Wal-Mart offers cheaper prices, people are still shopping at Saks


Dan-O, this should get cross-stitched and hung over the door to everyone's sound booth.

Good for you. What a great story! Smile
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