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Marice Tobias echoes what I'd been thinking all along

 
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Mike Harrison
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PostPosted: Thu Dec 01, 2011 6:26 am    Post subject: Marice Tobias echoes what I'd been thinking all along Reply with quote

With regard to marketing, this is something that – to me – has been a no-brainer. Like wearing so much cologne or perfume that wallpaper begins to peel, what we consider 'good things' can indeed be done to excess and have an effect opposite to what was intended.

In her blog, Marice Tobias reminds us that too much is simply too much.
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imaginator
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PostPosted: Thu Dec 01, 2011 10:03 am    Post subject: Reply with quote

thanks for the link, mike. i'd missed this one. it does comfort me somewhat, in that i'm unlikely to ever be accused of over-marketing.

judging from marice's analysis, maybe that's why i don't hear from those producers as often as i'd wish: by my scarcity, they have grown to believe i'm just too busy (all the time) to take on their work???
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heyguido
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PostPosted: Thu Dec 01, 2011 10:16 am    Post subject: Reply with quote

As with anything that pertains to marketing.... timing, placement, and relevance are key above all....
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Diane Havens
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PostPosted: Thu Dec 01, 2011 12:46 pm    Post subject: Reply with quote

I'd add more to this -- but I'm much too busy ....
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Diane


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Bruce
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PostPosted: Fri Dec 02, 2011 9:24 am    Post subject: Reply with quote

I must admit, when DW answers the phone for me when I'm busy (out walking the dog, taking a nap, etc.) there does seem to be a different tone to return calls. "Your receptionist told me...", "If you can squeeze this into your schedule...".

Now, if I can just answer the phone in a foreign accent and say, "the entire staff is in a planning meeting with Mr. Miles right now, but I'll have one of his booking agents call you shortly.....No, I am the pastry chef in the employee bistro.

B
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Chuck Davis
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PostPosted: Fri Dec 02, 2011 11:06 am    Post subject: Reply with quote

Mr Davis would have responded to this post, but had no avails this afternoon.

Signed,

His personal assistant (and figment of his imagination)
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Adam Verner
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Joined: 04 Jan 2007
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PostPosted: Fri Dec 02, 2011 3:00 pm    Post subject: Reply with quote

Good stuff from M.T.

Am I the only one, or does anything else experience extreme visual distortion after reading one of Marice's posts? When I flipped back to the VOBB, all the text seemed to have black shadows around it....my eyes hurt Smile
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captain54
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PostPosted: Fri Dec 02, 2011 3:09 pm    Post subject: Reply with quote

Adam Verner wrote:
Good stuff from M.T.

Am I the only one, or does anything else experience extreme visual distortion after reading one of Marice's posts?


I don't know... I bailed after one and a half paragraphs

first marketing strategy should be to find a type/background color combo that doesn't cross the eyes of your reader.
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JBarrett
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Joined: 19 Feb 2007
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PostPosted: Fri Dec 02, 2011 11:29 pm    Post subject: Reply with quote

I recently installed Evernote Clearly (a Chrome extension), which does wonders for reading articles of various types. It strips away all the extraneous stuff (headers, sidebars, ads, etc) and presents the main article on its own in a layout, typeface, and color scheme that *I* can choose. Simply brilliant.

http://www.evernote.com/about/download/clearly.php
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