VO-BB - 20 YEARS OLD!

[JackB]

Hi, just had my first commercial demo recorded and I'm looking for recommendations on how to label/package the darn thing. Website service, or from home on my mac? What do you guys do?

My first thought is to just get a clear case and put a label on the CD that has my name and contact info (I don't have an agent yet)

Any tips?
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- Jack

[Philip Banks]

Go for the WOW factor, do not under any circumstances try to save money. Every part of the package should SCREAM class, top pro, premier league voice.

Imagine sending your demo to a deaf person who is the boss of a top ad agency. Based on what he sees and feels does he toss your demo or call one of his top creatives to listen ?

[Bruce]

An alternate piece of advice for today's marketing environment:

First, get yourself a website that features your demo. Doesn't have to be fancy, just clean and attractive. Only your name, contact info, agent info if you have one, and a couple of nice marketing lines are initially required. Make sure it works on today's mobile devices. Guide potential buyers to your website for a listen with emails, business cards and if you like, mailers. Many of us haven't issued a CD in many years thinking that the world has totally shifted to digital media. We could be wrong, but we're usually happy with that decision.

That being said however, once you've created the site and you've got the funds, go ahead and knock out some CDs if you wish for hand delivery and mailing. Couldn't hurt. I've always thought that a standard jewel case with a back card, and therefore a spine that has your name on it, was the way to go in case the potential client has a shelf full of demos.

Be aware that the majority of your invites to your site will be ignored and most of your CDs will end up as coffee coasters or trash, BUT it's the 10% or so that get through that can lead to work, which can lead to more work, and eventually those sacks of cash at your door.

Happy hunting.

B
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VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .

[markt]

Jack,

I definitely agree with Philip and Bruce. Even though CDs can be somewhat passé nowadays, I always send one a couple of weeks after I give somebody the link to my site. If nothing else, it gives them a reminder that they should be listening to my stuff. The labels on my CD have all of my info right there, so it's kind of like an audio "card." It's these type of reminders that keep you in their heads. And hey, if it does end up as a coaster, at least it's got my name on it!

Good luck to you!
Mark
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"Dammit Jim, I'm a voice actor, not an audio engineer!"
Leonard McCoy