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Bruce · Posted: Tue Oct 01, 2013 9:38 pm Post subject: Non-announcery female VO

I heard a couple of good examples of "non-announcery" female VOs tonight. I thought I'd share. The first, surprisingly, is an air freshener ad. Enjoy the first 26 seconds and ignore the last 4:

http://youtu.be/XeEyrqJP5aU

The other is an interesting spot for an Acura:

http://youtu.be/mEZPH_YoJhY

B
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Whit · Posted: Wed Oct 02, 2013 6:56 am Post subject:

Thanks for sharing Bruce, good stuff.

The second one... would you call that nicely moderate vocal fry or natural rasp? I'm sometimes paranoid I'm vocal frying it up too much, but I do tend toward that sound with certain reads. I wonder where the line is.Thoughts?

heyguido · Posted: Wed Oct 02, 2013 7:19 am Post subject:

To my ears, she slips in and out of fry.... and frankly, it might have been better if she hadn't. Inoccent

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DougVox · Posted: Wed Oct 02, 2013 7:29 am Post subject:

Great reads!

But what struck me most about the Glade spot is how clicky/noisy her audio is. I noticed some of it through my monitors, and even more when I
put on headphones. Maybe I'm too picky (well, honestly, there's no maybe about it) when it comes to that stuff, but there are some noises in her
read that I would never leave in a file I was sending to a client. (Makes me think I may have to lower my standards.)

And the read on the Acura spot is by Lisa Joyce, who you may recognize from Boardwalk Empire. Here's another spot she did,
which coincidentally, is very similar to the Glade read.
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Philip Banks · Posted: Wed Oct 02, 2013 7:48 am Post subject:

I quite like doing "Arsey Affected". Doesn't have to be work, I do it for my own amusement. Just some random text, jazz backing track and then read like you are randomly reflecting on the fabric of the universe.

I know ..I need to get out more!

https://soundcloud.com/philip-banks/arseyaffected

Lance Blair · M&M Joined: 03 Jun 2007 Posts: 2281 Location: Atlanta

I heard all kinds of mouth clicks on both of those spots. I don't fault the talents...I like the reads - but wither Audio Engineering???

Yeah...things are getting kinda pretentious these days...here's my take on it.

https://docs.google.com/file/d/0B3HnmKk_JQW1TWU5NGRqMW9GUlk/edit?usp=sharing
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Diane Maggipinto · Posted: Wed Oct 02, 2013 8:41 am Post subject:

i like both of the reads, i heard mouth clicks, too. i am also picky and try to remove all of them when i'm editing (which is all the time, mostly) ... and the acura spot is frying a bit. i think that's a style fersher, and affected while sounding not affected, imo.
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Scott Pollak · Posted: Wed Oct 02, 2013 8:47 am Post subject:

Very nice. It's such a delight to hear truly emotive narration from either sex, and always inspiring. I personally preferred the Acura read although both were delightful.

As an aside, it wasn't until almost :40 into the Acura spot that the brand was even mentioned. Another example of how national spots create mood or feeling or emotion, while local spots for the same product will normally try to sell on price.

And as yet one more aside, the local spots for Toyota - I THINK they're for the RAV4? (see, I can't even remember for sure) featuring the genie, or fairy, or whatever?.... do you think they're effective at all in any way?

http://www.youtube.com/watch?v=iymBRSUfz9U
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heyguido · Posted: Wed Oct 02, 2013 9:13 am Post subject:

Quirky, maybe entertaining.... but what's the point? Branding the Rav4 as funny? Silly? Coat-tailing the Big Bang Theory?

Frankly, I don't get it. No product benefit or imaging beyond showing the shiny little SUV. A waste of advertising, but, then, there's a fair amount of that going around these days. Rolls Eyes

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Lance Blair · M&M Joined: 03 Jun 2007 Posts: 2281 Location: Atlanta

That was the Superb_Owl spot, so they play it up for yucks...then, which ever is the funniest gets to be written up all over the internet on the following Monday.

I've never been a fan of Toyota commercials. I remember them shooting spots in hi-def video when the camera technology was taking a leap forward - and it was lit and shot so badly. Looked cheap. Most of their ads have a cheapo vibe to them, (to my taste).
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ballenberg · Posted: Wed Oct 02, 2013 12:53 pm Post subject:

The only people who ever hear clicks/mouth noise..are us.

They're on national spots all the time, and magnified by compression...and of course, the quieter the read, the louder the clicks are comparatively But rea(click)lly, no..one...else (click)...cares

These are really good reads...with the credit shared by the VO and the writers who understood how to make great spots.

Philip Banks · Posted: Wed Oct 02, 2013 3:01 pm Post subject:

Gawd bless yer Bill. What ends up on air is none of our business it is merely our job to deliver. I would guess the VO sessions ran into a couple of hours each spot.

Make a spoof one because in order to understand why the "Arsey Affected" style work, and it really does you need to get over the tech quality and simply deconstruct what is going on. How? Spoof it!

What I heard, I liked. What I heard paid the actors involved a small fortune if you aren't able to do it, learn, it'll (CLICHE ALERT _ BRACE FOR IMPACT) take yer c'reer to the next level.

captain54 · Lucky 700 Joined: 30 Jan 2006 Posts: 744 Location: chicago

just an observation...

my best guess is that both of the ladies are from the Midwest.. telltale is the "to's" become "ta's".. conversational or emotive natural reads from Midwest folks all seem to have their "to's - ta's" and "you's - ya's" .. not to mention "for" becoming "fer"...
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ballenberg · Posted: Wed Oct 02, 2013 9:18 pm Post subject:

Lee--

I think those relaxed pronunciations are what real speech sounds like--

I was watching Law & Order SVU just tonight and there was a (rather chilling) line that the serial perpetrator told each victim--" I know you want it." And in most of the actor's reads of the line, the final "nt" in want was clearly voiced. I found it unnatural...I remembered I was listening to actors enunciate. It was so obvious, I thought I could hear the direction being given.

I'm aware that it's not a popular position on this board, but I think precise enunciation is an enemy of great VO reads...and I know I'm often guilty. We learned in school (speaking for fellow Baby Boomers) ) that we should be "correct". But sometimes, correct isn't necessarily right.

Philip Banks · Posted: Wed Oct 02, 2013 11:52 pm Post subject:

We need to learn to under enunciate, under think, under listen, re-act rather than read and make the most unnatural things in the world sound natural.

We supply.

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Nonsense and the key to everything, the Iranian Double Pause. Step away from perfection, nobody is perfect, only geometry is perfect and I am NOT a rhombus.