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juliaknippen · Club 300 Joined: 25 Nov 2012 Posts: 348 Location: NYC

http://adage.com/article/print-edition/disquiet-set-shops-ignore-elephant-room-sag-contracts/299808/

The article seems to be mainly focusing on paying talent for new media as opposed to traditional national TV spots. But the influx of demand for new media content seems to be driving down the amount agencies are willing to pay for the latter as well.

I'm glad to see AdAge shining a light on this.
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heyguido · Posted: Tue Aug 04, 2015 8:45 am Post subject:

"Brands just want to get content done within their budget."

Maybe "brands" just need to learn to live within their budgets... Or adjust them to reflect their needs.

The rest of us do. Get Lost

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Deirdre · Posted: Tue Aug 04, 2015 9:08 am Post subject:

SAG/AFTRA needs to get with the program, too! The shame of our unions is their stolid position far behind the wave of technology.

ccpetersen · Posted: Tue Aug 04, 2015 5:45 pm Post subject:

I guess that I must be naive, but scale isn't so high that it's prohibitive, is it? I mean, what are they paying the animators, ad execs, etc.? Is scale onerous in that regard? I'm not an agency, and most of the contracts we sign are industrial/educational... but just curious. The article seems to be pointing out some major weaknesses without really explaining what those fault lines are.

I mean the animators don't work for free, nor the ad execs, or craft unions...
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ballenberg · Posted: Wed Aug 05, 2015 7:53 am Post subject:

I was thinking the same thing...seems to me, when the 2000 strike was happening, calculations were done showing what percentage of the costs of an ad were paid to talent...It was miniscule in comparison to other costs. Media is where the money is spent.

Dan-O · The Gates of Troy Joined: 17 Jan 2005 Posts: 1638

"Media is where the money is spent."

I guess that's the point. How much does it cost to upload a video to YouTube?

ccpetersen · Posted: Wed Aug 05, 2015 8:55 am Post subject:

Well, actually, prepping files for upload CAN be a somewhat lengthy task. Maybe not so much for Youtube, but in other areas it can be. We're working on such a project right now and the file prep is quite lengthy and complex. It's not just uploading...
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bobsouer · Posted: Fri Aug 07, 2015 1:01 pm Post subject:

Julia,

Thank you for posting this link!
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Lance Blair · M&M Joined: 03 Jun 2007 Posts: 2281 Location: Atlanta

Fascinating. Thank you for sharing this.
There is also so much content that needs to be made because campaigns are global.
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