VO-BB - 20 YEARS OLD!

Deb C · Joined: 26 Oct 2014 Posts: 10

Hi All,

I have an interesting question that I'd like to get some thoughts on.

I just received a phone call from a local country club about advertising my business on (or near, I'm not sure which) their golf score cards. It's a high end country club, i.e. probably lots of business owners/professionals. It would be on ~40,000 score cards, so everyone would see it when they fill in their score card and it would be there for the "golfing" year, which here is about 6 or 7 months.

Here's the rub. I'm just starting out so I'm really trying to invest my funds the best possible way. The cost for this is $375. On the one hand it doesn't sound like a lot of money, but when you don't have much it is. They do have a limited guarantee in that if there is no response to the ad in the first three months, they will renew it the following year for free.

I need to give him an answer by the end of the day, so if I could get some opinions here today I'd really appreciate it. I'm leaning towards doing it, but just want to see what others think.

Thanks very much everyone. Have a great day!

Deb

Deb Conroy VoiceOvers
www.debconroyvoiceovers.com

Lee Gordon · Posted: Thu Oct 15, 2015 8:59 am Post subject: Re: Advertising

paulstefano · Posted: Thu Oct 15, 2015 9:07 am Post subject:

As an avid golfer, I can tell you it WILL get seen. Talk about your captive audience. You can spend upwards of 3 hours a round just sitting in that cart staring at the score card in front of you.

More often than not I notice the crappy ads. I think, wow that is a terrible slogan, or hey, that hamburger looks really bad. So my advice would be if you do it, make it an eye catching ad.

Of course, there is no sound and it's really hard to explain the business. Lots of high end business owners may not even know what "voice over" really is.

You could also get them to throw in 2-3 rounds of free golf, then use that time to play alone and chat up the 6 other people (3 per round) you'll meet on the course. That way you get a chance to really market your business

I've actually done a ton of business (in a past life, not voice over) on the golf course, but it was always through playing, as I mentioned above. Again, you get that captive audience for 3-4 hours and you can really do some good
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todd ellis · Posted: Thu Oct 15, 2015 9:09 am Post subject:

i think there are a lot better ways to spend $375. if the local business is what you're after take that $375 and join the local chamber. volunteer, get on a committee and start rubbing shoulders with the cool kids.
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Deb C · Joined: 26 Oct 2014 Posts: 10

Hi guys.

Thanks for your comments. Todd and Lee, I recently joined my local Chamber and went to my first event last week, and in fact, my local Chapter is part of a consortium, so to speak, encompassing 7 different towns.

I was leaning towards not doing it, but like I mentioned, wanted others' opinions before making any hasty decisions. Thanks again, I really appreciate it.

Deb
Deb Conroy Voice Overs

Lee Gordon · Posted: Thu Oct 15, 2015 2:02 pm Post subject:

Philip Banks · Posted: Fri Oct 16, 2015 12:54 am Post subject:

We, the great unwashed, the shunned by society, the Voiceoverists so lamely and unfashionable that dogs bark at us as we halt by them need no Golf Score card publicity. We need to target market.

Did you know that Rolls Royce advertise their motor cars? Ever seen an advert for one? No? You oh pauper of the parish, you who are looked down upon by the Sin Eater who hides in the woods are not worthy of the attention of Messers Rolls and Royce. They TARGET MARKET.

The Faffers, WOVOers, SAGers and AFTRAs, VOICE2018ers, FACETUBERS, TWITLES, LinkTiners all cry with one accord "WE ARE FOR HIRE. My Lords, my Ladies throw coin of the realm upon this very day!" Their supplications are echoed, met with joy beyond measure, yet no coin.

The Herald doth not makes his proclamations before the King for he is the mouth of the Throne and needs not its ear.

"My Lord, have you coin for an humble Voiceoverist?"

"I do not, be on your way"

"I PROTEST MY LORD, you must!"

"Away lest I smite you!"

When needest thou shoes for court knock ye upon the door of the Cobbler. Never crave audience with the beggar with no feet.

todd ellis · Posted: Fri Oct 16, 2015 5:22 am Post subject:

or, as my grandpa used to say ... "fish where the fish are."
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Deirdre · Posted: Fri Oct 16, 2015 6:21 am Post subject:

Rob Ellis · M&M Joined: 01 Aug 2006 Posts: 2385 Location: Detroit

If you were an actor/voice actor in a showbiz market like LA or New York
I could see running such an ad (especially LA) but otherwise I would say <meh>

Bill Campbell · DC Joined: 09 Mar 2007 Posts: 621

The red flag - HIGH END Country Clubs don't have ads on their scorecards.
I've worked in the golf business at a high end club, still do.

Lee's recommendation on attending Chamber functions is a good one.

I'd spend the 375 on a P2P site before the scorecard ad.
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