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Rick Riley
Flight Attendant
Joined: 12 Aug 2011
Posts: 807
Location: Portland, OR
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 Posted: Wed Feb 03, 2016 1:00 pm Post subject: Going Rate for 30 Second National Spot in Mexico? |
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Received a request for a rate for 3 TV Coors Light playing Nationally in Mexico. I don't have a clue.
Help?
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Philip Banks
Je Ne Sais Quoi
Joined: 20 Jun 2005
Posts: 11076
Location: Portgordon, Scotland
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| Posted: Thu Feb 04, 2016 5:17 am Post subject: |
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Your minimum session fee +500% use. In my case that would come out at $1800. This assumes that all 3 can be recorded within a one hour session.
No hat allowance. |
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Lance Blair
M&M
Joined: 03 Jun 2007
Posts: 2281
Location: Atlanta
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| Posted: Thu Feb 04, 2016 9:49 am Post subject: |
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$1800 sounds fair...it's Mexico...but it's Coors! If it was Schlitz, I'd quote $900. 
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kkuhlken
Club 300
Joined: 29 Feb 2012
Posts: 348
Location: Dallas, GA (Metro Atlanta-ish)
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| Posted: Thu Feb 04, 2016 9:54 am Post subject: |
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Just make sure you're talking the same denomination. Right now, the peso is worth 5.5 cents. You don't want to tell them "1800" and get a check for $99 marked paid in full.
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Rick Riley
Flight Attendant
Joined: 12 Aug 2011
Posts: 807
Location: Portland, OR
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| Posted: Thu Feb 04, 2016 9:20 pm Post subject: |
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I have done a lot of work for this production house in the past, but all corporate, none broadcast, so I was lost in that arena.
Aside from this post, my friend and fellow VO-BB member Kristin Lennox, put me in touch with a talent that does a lot of work in Mexico. His figures were parallel to Philip’s, so that’s what I quoted. This was their reply.
Thanks Rick for the budget, I will expect customer response, and knowing something I notice you.
Now I will do something I’m well acquainted with… wait for an answer.
Thank you for your help.
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Eddie Eagle
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ballenberg
Lucky 700
Joined: 10 Nov 2004
Posts: 793
Location: United States
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| Posted: Fri Feb 05, 2016 3:14 pm Post subject: |
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| Just curious..this is one spot, not three, is that right...the initial post said 3 TV, but based on subject line, this meant :30..Yes? |
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Rick Riley
Flight Attendant
Joined: 12 Aug 2011
Posts: 807
Location: Portland, OR
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| Posted: Fri Feb 05, 2016 8:42 pm Post subject: |
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| ballenberg wrote: | | Just curious..this is one spot, not three, is that right...the initial post said 3 TV, but based on subject line, this meant :30..Yes? |
Three TV 30's.
What I found out in my research from Latin America talent is that Mexico Regional rates are comparable to USA Local. And National proportionately as well.
If you think about it, Mexico has a third of the population of the US with an economy disproportionately smaller than that. I have no clue how many have TV's, but I'm guessing not everyone does, where in the US, even those below the poverty level have at least one or two. So rates are considerably lower. I did a couple Miller Lite spots here in the US with Danny Trejo as the primary and I'd get payments long after I thought the run was over. I'm guessing even though I didn't quote perpetuity, it might just be a given.
As Glenn Frey sang, 'It's better in the USA'.
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