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Mike Harrison M&M

Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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Posted: Fri May 04, 2018 7:52 am Post subject: Whether to include rates in marketing emails |
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Realizing as times change, so do trends and preferences; what used to be standard practice may or may no longer be necessarily true.
If you are making an initial introduction to a prospect via email, do you include your rates (if for a specific genre, do you include just that rate)? What are some pros and cons of doing so?
I never have, but am wondering if any of the new potential targets might not even consider replying without them. _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
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Bruce Boardmeister

Joined: 06 Jun 2005 Posts: 7977 Location: Portland, OR
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Posted: Fri May 04, 2018 8:21 am Post subject: |
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I'm thinking your inquiry's job is to get them interested in you, as in liking your demo, and that leads to them asking about your price and availability. If you state your price(s) right up front you might be giving them a reason right up front to not listen to your demo (you're too expensive or too cheap) and to not contact you.
Plus, how do you quote for every potential job they might have for you without pages of description? Every quote is based on quantity, eventual audience, speed of delivery, and such.
So no, I'd say no to prices up front.
B _________________ VO-BB Member #31 Enlisted June, 2005
I'm not a Zoo, but over the years I've played one on radio/TV. . |
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Dan-O The Gates of Troy

Joined: 17 Jan 2005 Posts: 1638
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Posted: Fri May 04, 2018 9:51 am Post subject: |
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No. You may accidentally undercut yourself, in their eyes overprice yourself, or seem rude you brought up money in your first contact.
The first rule in negotiating is the first person to lay out a number loses.
Here's a great book for everyone: https://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391
Get the audiobook so you can hear how he says certain tricks to use in a negotiation. |
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todd ellis A Zillion

Joined: 02 Jan 2007 Posts: 10529 Location: little egypt
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Posted: Fri May 04, 2018 12:07 pm Post subject: |
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absolutely not. _________________ "i know philip banks": todd ellis
who's/on/1st?
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scottnilsen King's Row

Joined: 12 Jul 2007 Posts: 1170 Location: Orange County, CA
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Posted: Fri May 04, 2018 6:54 pm Post subject: |
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I'm glad to see the question asked, as I've wondered it myself...and I'm glad to see the answers so far being "no", as that would be my own first inclination. I have the same fear of simultaneously undercutting and overpricing myself. _________________ We have nothing to fear but fear itself.
Well, that and mimes.
(714)408-6405 www.scottnilsen.com |
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Tre M. Backstage Pass

Joined: 01 Nov 2017 Posts: 489 Location: Vegas, the desert part.
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DougVox The Gates of Troy

Joined: 10 Jan 2007 Posts: 1706 Location: Miami
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Posted: Sat May 05, 2018 9:21 am Post subject: |
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No siree. _________________ Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com |
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Bish 3.5 kHz

Joined: 22 Nov 2009 Posts: 3738 Location: Lost in the cultural wasteland of Long Island
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Posted: Sun May 06, 2018 6:13 am Post subject: |
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My rates are finely tuned to the individual client after initial contact, due diligence, and gut feel. You post prices for commodities. You discuss remuneration with fellow professionals.
... that being said, if I get a straight "how much?" question with no foreplay, I'll punt a relatively high number that works for me (with a little wiggle room if they want to negotiate... as some will do on principle). _________________ Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls. |
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Mike Harrison M&M

Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
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Posted: Sun May 06, 2018 7:53 am Post subject: |
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Thank you all for the replies. They're all in agreement with what I was feeling, but I just needed to hear some reinforcement. _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
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Art Contributor III

Joined: 27 Sep 2017 Posts: 78 Location: Atlanta, GA, USA
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Posted: Sun May 06, 2018 7:17 pm Post subject: |
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I'm afraid to disclose my rates even after they ask. _________________ Art Howard.com |
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MBVOXX Been Here Awhile

Joined: 03 Jun 2008 Posts: 236 Location: USA
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Posted: Sun May 06, 2018 8:36 pm Post subject: |
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I don't discuss rates with clients...ever. That's what agents are for. |
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Deirdre Czarina Emeritus

Joined: 10 Nov 2004 Posts: 13023 Location: Camp Cooper
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Posted: Mon May 07, 2018 6:04 am Post subject: |
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That is just so adorable and tone deaf. _________________ DBCooperVO.com
IMDB |
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Philip Banks Je Ne Sais Quoi

Joined: 20 Jun 2005 Posts: 11075 Location: Portgordon, Scotland
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Posted: Mon May 07, 2018 6:27 am Post subject: |
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It is VULGAR to discuss money. Uriah Heep sends in my account and the person in trade settles before morning prayers the following Friday. |
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todd ellis A Zillion

Joined: 02 Jan 2007 Posts: 10529 Location: little egypt
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Posted: Mon May 07, 2018 6:44 am Post subject: |
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i don't even discuss rates AFTER the job - i just assume they'll send me ... something. _________________ "i know philip banks": todd ellis
who's/on/1st?
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Philip Banks Je Ne Sais Quoi

Joined: 20 Jun 2005 Posts: 11075 Location: Portgordon, Scotland
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Posted: Mon May 07, 2018 7:02 am Post subject: |
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“Sir, two Guineas for your trouble enclosed herewith “ has served me well since Pitt the younger got ideas above his station. |
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