View previous topic :: View next topic |
Author |
Message |
Mike Harrison M&M
Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
|
Posted: Sat Nov 02, 2019 9:12 am Post subject: Local/Regional :30 TV spot rate |
|
|
I don't do many commercials, so rates have always perplexed me (and that's putting it mildly). For a :30 TV spot that will run within my state only, and only for several weeks, the GVAA rate guide's suggested minimum is $400. The spot is for an established entertainment venue, but doesn't $400 seem pretty stiff for a one-month run?
Can anyone suggest a rate for this? Many thanks! _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
|
|
Back to top |
|
|
Bruce Boardmeister
Joined: 06 Jun 2005 Posts: 7921 Location: Portland, OR
|
Posted: Sat Nov 02, 2019 10:54 am Post subject: |
|
|
I’ve seen discounts for really short runs as in two weeks or less, but for a month in a metro area like yours? I say full rate.
B _________________ VO-BB Member #31 Enlisted June, 2005
I'm not a Zoo, but over the years I've played one on radio/TV. . |
|
Back to top |
|
|
Jack Daniel Cinquecento
Joined: 23 Jun 2016 Posts: 574 Location: SoCal
|
Posted: Sun Nov 03, 2019 9:21 am Post subject: |
|
|
$400 for a :30 tv spot at the state level seems very low. Presumably your state has at least one or two larger markets with some number of mid- and small ones. Without knowing the particulars, I'd say you want to be at $700 for starters. Even better, I'd have your representative handle it since that's what they do. _________________ Jack Daniel
Narrator / Man About Town |
|
Back to top |
|
|
Dan-O The Gates of Troy
Joined: 17 Jan 2005 Posts: 1636
|
Posted: Sun Nov 03, 2019 11:39 am Post subject: |
|
|
I'm with Jack. |
|
Back to top |
|
|
Mike Harrison M&M
Joined: 03 Nov 2007 Posts: 2029 Location: Equidistant from New York City and Philadelphia, along the NJ Shore
|
Posted: Sun Nov 03, 2019 12:37 pm Post subject: |
|
|
Thanks, guys. As the producer was itching for a reply, I went with the $400 rate. And the response was "the client has a small budget, so we'll have to pass."
The spot was for a prominent entertainment venue in a metro area promoting a holiday show by the Boston Pops.
So, there you go.
Thanks again! _________________ Mike
Male Voice Over Talent
I have taken leave of my sensors.
|
|
Back to top |
|
|
Jack Daniel Cinquecento
Joined: 23 Jun 2016 Posts: 574 Location: SoCal
|
Posted: Sun Nov 03, 2019 1:33 pm Post subject: |
|
|
Dan-O wrote: | I'm with Jack. |
I vastly prefer this to the "I'm with Stupid" tee you usually wear in my company. _________________ Jack Daniel
Narrator / Man About Town |
|
Back to top |
|
|
Dan-O The Gates of Troy
Joined: 17 Jan 2005 Posts: 1636
|
Posted: Mon Nov 04, 2019 4:28 pm Post subject: |
|
|
...and now for a question that answers itself:
Why did you buy me that T-shirt in the first place? |
|
Back to top |
|
|
|