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Another stupid question.

 
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jrodriguez315
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PostPosted: Thu Nov 09, 2006 2:39 pm    Post subject: Another stupid question. Reply with quote

OK, in my quest for good / funny material for my demo update, I've listened to tons of demos done by the Best of the Best and many, many others. If I hear a spot on someone else's demo that I think I'd be able to do a good job with, can I use it on mine, or is that sort of thing frowned upon / forbidden on pain of death?
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Deirdre
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PostPosted: Thu Nov 09, 2006 2:57 pm    Post subject: Reply with quote

You might ask Harlan Hogan about "borrowing" another man's demo material.
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Bruce
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PostPosted: Thu Nov 09, 2006 5:04 pm    Post subject: Reply with quote

I'd not recommend borrowing from well known talent. From second and third tier talent....maybe...but try not to.

B
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Dave
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PostPosted: Thu Nov 09, 2006 9:38 pm    Post subject: Reply with quote

Deirdre wrote:
You might ask Harlan Hogan about "borrowing" another man's demo material.


OK, I feel appropriately teasted.... if one were to do so.... what do you suppose Harlan would say?
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Frank F
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PostPosted: Thu Nov 09, 2006 10:01 pm    Post subject: Reply with quote

Well, the story goes...

Someone "stole" Harlan's demo - literally - word for word... did it with their "voice" of course (not quite Harlan's - in any respect).

Harlan has his lawyers on the issue... and papers have been filed and sent... The bogus demo and website isn't on the web anymore - anything else - I cannot say, because I do not know.

FF
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dhouston67
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PostPosted: Thu Nov 09, 2006 11:54 pm    Post subject: Reply with quote

Bottom line: if you hear a demo spot you like, look for similar copy, or rewrite it sufficiently so that it's not an exact replica. You can shoot for the same style as a spot you like, but yoinking it outright is just bad business.

Any demo worth "stealing" from likely represents a lot of hard work on the part of the VO and/or a producer. Put your own sweat into your own demo.
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Chuck Davis
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PostPosted: Fri Nov 10, 2006 5:22 am    Post subject: Reply with quote

I think the stolen demo incident is in his "VO" book as well. The demo was submitted to him for some reason..the "talent" even stole his cover graphics and some text if i remember correctly.
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tackerman
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PostPosted: Fri Nov 10, 2006 5:37 am    Post subject: Reply with quote

Good advice, DH.

Last edited by tackerman on Mon Jan 29, 2007 3:02 am; edited 1 time in total
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Deirdre
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PostPosted: Fri Nov 10, 2006 7:09 am    Post subject: Reply with quote

Chuck Davis wrote:
I think the stolen demo incident is in his "VO" book as well. The demo was submitted to him for some reason..the "talent" even stole his cover graphics and some text if i remember correctly.


I don't think it's in the book-- it just happened this year.
I'm afraid I lost my correspondence about it-- but I believe one of our own was key in tipping him off.

It was hilarious and infuriating--one of those events that makes you laff at first because it is just so preposterous.

Harlan got a cease-and-desist order to make the kid get his demo off the net.
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jrodriguez315
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PostPosted: Fri Nov 10, 2006 7:54 am    Post subject: Reply with quote

dhouston67 wrote:
Bottom line: if you hear a demo spot you like, look for similar copy, or rewrite it sufficiently so that it's not an exact replica. You can shoot for the same style as a spot you like, but yoinking it outright is just bad business.

Any demo worth "stealing" from likely represents a lot of hard work on the part of the VO and/or a producer. Put your own sweat into your own demo.

Thanks Dave. I agree. I have heard some really great stuff on peoples demos, which is mostly stuff you've heard on the Radio and TV already anyway, and I thought I'd like to try some of it, but I like your idea of shooting for style rather than content. I was going to do that anyway. Inoccent

Harlan Hogan also mentions in his home studio book that you should try to get rid of the product name in your demo copy. It makes it easier for the listener to focus on your delivery rather than comparing it with the originator of a spot you've already heard on the radio or TV. That answers my other posted question about "generic" spots.

Thanks everybody for answering my oh so stupid question. Smart answers though!
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tackerman
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PostPosted: Fri Nov 10, 2006 8:31 am    Post subject: Reply with quote

If that question was stupid then I've asked some real doozies in the last year... Laugh
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Frank F
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PostPosted: Fri Nov 10, 2006 10:12 am    Post subject: Reply with quote

Quote:
DB Wrote: "...but I believe one of our own was key in tipping him off." and
"...Harlan got a cease-and-desist order to make the kid get his demo off the net."


Both statements above are correct... (no it was not me who pointed this mistake out to Harlan, although I would have, had I heard it first.)

Apparently Harlan tried to play-nice with the guy at first but the person in question wouldn't play - so Harlan had to send in the 'hard-ball'.

We are in a business of originality, so be original. The key to winning is to create your own "Lovenotes" which identify you properly - branding your style, talent, and even your quirks into the hearts and minds of the people who need your talent.

There are hundreds if not thousands of peices of copy out there which are used over and over again... create your own from magazine ads, newspaper ads, or even about a non-existant product - but do so with your style in mind and make it become a part of your image or brand - your "Lovenote".

If you were a company named "It's-A-Cola" would you copy your image from the leading soft drink company "Move-Over-Cola"? I think not. You would want to create your own identity, your own "Lovenote" which the general public can fall-in-love with, not use the other guys image. The same can be said about VO demos.

Toodles

Frank F
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Gregory Best
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PostPosted: Fri Nov 10, 2006 12:43 pm    Post subject: I confess, I was the tipster Reply with quote

In August this year I was checking out the Opuzz Voice website to see if I wanted to join. I happened to be listening to some demos on and stumbled across one that sounded quite familiar but amateurish. I thought about it and realized it was a rip-off of Harlan Hogan's. The copy and spot order were identical and the music cuts were similar. He even did a poor job of trying to copy Harlan’s tone, pacing and style.

Harlan’s first reaction was that it was hilarious, and then he realized what this guy had done. Harlan sent him a “crease and desist” letter on his corporate stationary (Wordsworth, Inc.) The demo was still posted at Opuzz several weeks later when he again contacted the individual. The guy told him that he had asked Opuzz to take his whole website hosted by them down. Harlan had to correspond (legal threats) with Opuzz to get them to finally comply.

I think I still have both demos but not the emails. If someone wants to hear both demos for themselves, they can PM me.

You never know what you may run across. We need to watchout for each other.

Gregory Best
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