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todd ellis
A Zillion
Joined: 02 Jan 2007
Posts: 10493
Location: little egypt
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 Posted: Tue Apr 24, 2007 11:03 am Post subject: |
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here are a couple of postcards i have done:
they were, however, VERY focused as to market. i ended up getting a great long-term gig out of the Christmas Card.
roi for postcards (from the research i read) is about 1% - about the same as email. i send an average of one per quarter to my core for TOMA if nothing else. it has worked for me - your mileage may vary.
also printsmadeeasy.com is pretty good. 300 4/0 cards for like $30 ... cheaper than printing them on an inkjet (at least for me)
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"i know philip banks": todd ellis
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asnively
Triple G
Joined: 17 Jun 2006
Posts: 3204
Location: Los Angeles
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| Posted: Tue Apr 24, 2007 12:15 pm Post subject: |
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Here's my latest postcard. I use Vistaprint:
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stock market history
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bobsouer
Frequent Flyer
Joined: 15 Jul 2006
Posts: 9882
Location: Pittsburgh, PA
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| Posted: Tue Apr 24, 2007 12:23 pm Post subject: |
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Amy,
That is brilliant, (just like pretty much everything else I've seen you do!)
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Bob Souer (just think of lemons)
The second nicest guy in voiceover.
+1-724-613-2749
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Triple G
Joined: 17 Jun 2006
Posts: 3204
Location: Los Angeles
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| Posted: Tue Apr 24, 2007 12:25 pm Post subject: |
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(blush  )
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recipes forum
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Jeffrey Kafer
Assistant Zookeeper
Joined: 09 Dec 2006
Posts: 4931
Location: Location, Location!
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TheVoiceOfBob
14th Avenue
Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas
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| Posted: Tue Apr 24, 2007 1:18 pm Post subject: |
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Here's a quickie I threw together on PostcardBuilder.com
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TheVoiceOfBob
14th Avenue
Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas
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| Posted: Tue Apr 24, 2007 1:20 pm Post subject: |
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Amy,
Awesome example! I SWEAR I did not see yours before I did mine!
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asnively
Triple G
Joined: 17 Jun 2006
Posts: 3204
Location: Los Angeles
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| Posted: Tue Apr 24, 2007 1:22 pm Post subject: |
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| JeffreyKafer wrote: | | Who do you send this to, Amy? Previous clients? Potential clients? All of the above? |
Yep!
And Bob-- that's cute!
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Protection and indemnity insurance Forum
Last edited by asnively on Sun Mar 01, 2009 3:56 am; edited 1 time in total |
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DougVox
The Gates of Troy
Joined: 10 Jan 2007
Posts: 1705
Location: Miami
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| Posted: Tue Apr 24, 2007 7:31 pm Post subject: |
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| louzucaro wrote: | I'd like to follow up by saying that you do NOT have to spend a ton of money to have truly professional design done, especially for something like postcards.
Here's how I did it for mine...I went around online and looked at websites of artists...hundreds of them.
I made a short list of the ones that fit the style I was looking for.
I contacted them, and told them I was looking for a designer to create the artwork for a CD as well as some coordinated postcards (I wanted to do three different designs) and asked them to provide pricing and turnaround time.
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Lou is absolutely right! You do NOT have to spend a lot of cash. What's important it that the resulting artwork is up to professional standards. In fact, once you've chosen an artist whose work you love, you can let them know that you'll be sending your CDs and postcards with their art on it to hundreds of advertising agencies. (You were planning on doing that, right?) Offer to put their name (a small credit line) on each piece you print, and once they realize how much exposure they'll be getting, they might be willing to drop their price.
Plus, Lou has OBVIOUSLY learned his lesson in terms of branding. His cards are unique, noticeable and instantly recognizable. Without even reading the card, recipients know exactly who it's from. They get his marketing message whether they want to or not.
On the flip side, look at the examples that Todd posted. They're nice, good-looking cards, but you have to look very closely to realize that they're from the same person. (I don't mean to pick on you, Todd.)
One of the keys to effective "post-carding" is consistency. The more easily the card can be identified as yours, the more effective it becomes. Make them interesting, funny, compelling, (or whatever) enough, and people might actually look forward to getting them.
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Doug Turkel (tur-KELL)
Voiceover UNnouncer®
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TheVoiceOfBob
14th Avenue
Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas
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| Posted: Wed Apr 25, 2007 7:56 am Post subject: |
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I was poking around today online and found this website.
Guru.com
Has anyone else used this site for creating graphics/branding/etc... ?
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DaveChristi
King's Row
Joined: 03 Aug 2006
Posts: 1033
Location: Bend, OR
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| Posted: Wed Apr 25, 2007 1:10 pm Post subject: |
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This was my first foray into mailers. I used Vistaprint.com to design and order them.
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Dave "Christi" Felton
The Character Voice Actor |
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TheVoiceOfBob
14th Avenue
Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas
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| Posted: Wed Apr 25, 2007 6:30 pm Post subject: |
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Update:
Hey, this Guru.com is pretty cool! Much like V123 and Voices. I put up a request for design work with a few details and received a bunch of bids on doing the work from a number of different graphic artists / illustrators. Now I get to pick through which I like and award them the job.
It sort of gives me the view from the other side of the glass.
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DaveChristi
King's Row
Joined: 03 Aug 2006
Posts: 1033
Location: Bend, OR
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| Posted: Wed Apr 25, 2007 6:58 pm Post subject: |
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| TheVoiceOfBob wrote: | | Hey, this Guru.com is pretty cool! Much like V123 and Voices. |
You can also bid on VO gigs there, too. I think you have to be a "Guru" or "Vendor" to bid.
I'ts been a while since I've been there.
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Dave "Christi" Felton
The Character Voice Actor |
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Jeffrey Kafer
Assistant Zookeeper
Joined: 09 Dec 2006
Posts: 4931
Location: Location, Location!
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| Posted: Wed Apr 25, 2007 7:25 pm Post subject: |
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| DaveChristi wrote: | | You can also bid on VO gigs there, too. I think you have to be a "Guru" or "Vendor" to bid. |
Nope, I bid all the time and don't have a membership beyond the free one. Of course, I've never actually landed any gigs there....
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Jeff
http://JeffreyKafer.com
Voice-overload Web comic: http://voice-overload.com |
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CarynClark
MMD
Joined: 28 Feb 2007
Posts: 2697
Location: Fort Myers, FL
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| Posted: Wed Apr 25, 2007 7:30 pm Post subject: |
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Amy,
I absolutely LOVE your postcard!! Agreed - VistaPrint is a good way to print them.
Caryn
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Caryn Clark... The Hip Chick Voice!
"A positive mental attitude and having faith in your ability is quite different from being irresponsible and downright stupid." - Dave |
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