VO-BB - 20 YEARS OLD!

Don G. · King's Row Joined: 11 Nov 2004 Posts: 1071 Location: MA

So the TV is on in the background while I'm making myself breakfast this morning and all of a sudden I hear a very familiar tune; not a favorite song, mind you, but a familiar tune nonetheless. I pause for a moment, then I remember what it is. It's the old "Teaberry Shuffle" jingle from back in the 60s? 70s?. I look at the TV and it's being used in an ad for Oscar Meyer.

Are advertisers getting (even more) lazy or just capitalizing on a memorable trigger to reach a new audience?

P.S. A subsequent search led me to this interesting and amusing site.

Deirdre · Posted: Tue May 01, 2007 5:23 am Post subject:

My ears pricked up the first time I hear that commercial as well.

I don't think it's laziness, I just think it's a very good tune for a spot.

And thanks for the "Classic Commercials" site! Trés nif-tay.
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bobbinbeamo · Posted: Tue May 01, 2007 9:01 am Post subject:

What's old is new again. Oscar Meyer must be demographically targeting the boomers, like "me" . Gotta love the nostalgia angle.
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JimRon · Posted: Tue May 01, 2007 9:13 am Post subject:

i agree. i don't think it's laziness. it's great marketing. those old commercials and jingles were awesome! most of today's jingles don't compare.
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mediaking · Posted: Tue May 01, 2007 7:46 pm Post subject:

I think what they were going for in the music selection was "part elevator music; part unbridled insanity".

Works for me.
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