VO-BB - 20 YEARS OLD!

[Deirdre]

(borrowed from a good pal who said "You don't want to know how many million dollars I've spent learning this. ")

Modus Operandi— far too often:

1. Confuse advertising, marketing, public relations, and customer relationship management.

2.) Read that the problem with advertising is "only half of it works, but you don't know what half"

3.) Decide that people are willing to pay to know what half works and that fully qualified leads are much more valuable. Think of all the money you can save by only reaching the people that really care and are ready to buy.

4.) Having a firm conclusion in mind, collect meaningless statistics to support said conclusion

5.) Sadly realize that you were farked at 1, because:
a.) There's at least an 80% overlap in all of the items in line 1.
b.) The "buy decision" is extremely complicated and can't be reduced to a simple statistical model
c.) Many people don't care anyway. Even if an advertiser could spend 1/100th of his current budget to achieve the same result, he wouldn't.
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DBCooperVO.com
IMDB

[bobbinbeamo]

Yes, and one must measure advertising response, know where qualified leads come from, and learn how to effectively qualify leads, all while continuing to develop customer relationships.

Excellent "food for thought", DB. Thanks for sharing this....and it didn't cost millions.
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Bobbin Beam
www.bobbinbeam.com
blog.bobbinbeam.com