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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13024
Location: Camp Cooper
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 Posted: Thu Jul 12, 2007 10:26 am Post subject: Real Smart Marketing (from the late 19th century) |
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From today's Writer's Almanac by Garrison Keillor:
| Quote: | | It's the birthday of the man who gave us the Kodak camera, George Eastman, born in Waterville, New York. He was working at a bank when he got interested in photography around 1877. He took his first dry plate photograph the next year with the camera that he invented—a view of the building across the street from his window. He developed this little handheld camera, and he called it the Kodak because it was easy to remember, difficult to misspell, and it meant nothing, so it could only be associated with his product. |
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Diane Maggipinto
Spreading Snark Worldwide
Joined: 03 Mar 2006
Posts: 6679
Location: saul lay seetee youtee
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| Posted: Thu Jul 12, 2007 10:28 am Post subject: |
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What a gem, Deebs!
It appears this morning's anagram exercise is not for naught after all!
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Bruce
Boardmeister
Joined: 06 Jun 2005
Posts: 7980
Location: Portland, OR
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| Posted: Sun Jul 15, 2007 7:52 am Post subject: |
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Of course there's the company famous for making cameras used in print shops and in early spy satellites, called ITEK.
Two employees of Eastman Kodak came up with a brilliant idea for a new product and asked the company to fund it. The company refused so the employees decided to develop it on their own. They got the company to sign a document pledging not to sue them for rights to this product. The employees started to become successful in their new endeavor, and Kodak turned around and sued them. The employees won their case and a fair sum of money, as the story goes, so they renamed their company ITEK, for "I Took Eastman Kodak".
B
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I'm not a Zoo, but over the years I've played one on radio/TV. . |
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Lance Blair
M&M
Joined: 03 Jun 2007
Posts: 2281
Location: Atlanta
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| Posted: Sun Jul 15, 2007 7:15 pm Post subject: |
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| So, should I change my name to Blairvoxlent? |
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