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Is a 'sampler' style demo more harmful than helpful?

 
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imaginator
The Thirteenth Floor


Joined: 10 Nov 2004
Posts: 1348
Location: raleigh, nc

PostPosted: Mon Jul 16, 2007 10:14 am    Post subject: Is a 'sampler' style demo more harmful than helpful? Reply with quote

i'm getting a lot of valuable, if conflicting, advice on my evolving demo update and wonder if i need to re-think things i thought were standard.

in a general demo...the one you'd want someone to have if they only open one file...is it now industry standard to just pick one basic style, do as many variations on that one style as possible, and exclude anything else? is it proper protocol to always have everything in separate packages...meaning you're asking people to handle multiple demos and hope they'll sample them all?

obviously you lead with your most universally usable, but what after that?

some are saying the variety is helpful, actually keeping the listener from tuning out.

others think that's just confusing the client with unnecessary clutter.

i'm begining to feel like i'm doing laundry and about to make the blunder of mixing whites and colors!

is there even a correct answer?
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ConnieTerwilliger
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Joined: 07 Dec 2004
Posts: 3381
Location: San Diego - serving the world

PostPosted: Mon Jul 16, 2007 10:51 am    Post subject: Reply with quote

The producer needs to feel that you can wrap your head around their words. So whatever you put on your demo should contribute to that.

If you have a unique signature style that is different and very marketable as it is, then you don't want to change that basic style, but you select copy that allows you to shade it. Change the emotion, the pace, the proximity, the intensity. Find copy aimed at different end users. Go for attitude shifts rather than vocal style shifts. If people hire you all the time for one basic delivery and everything you do has the same general pace and attitude or audience, then you might have to create some new stuff. If that is the case, then go nuts with cool copy, great music and SFX to really make the demo move.

Whatever you do, keep it short and don't give the producer a reason to turn it off before it is done.

Now, your particular style and sound might not be what they are hearing for this particular project, let that be the only reason to hit stop.
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