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National Feel?
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ConnieTerwilliger
Triple G


Joined: 07 Dec 2004
Posts: 3381
Location: San Diego - serving the world

PostPosted: Thu Sep 06, 2007 5:09 pm    Post subject: National Feel? Reply with quote

Here's a lead that just came in on V123...bold added by me.

Quote:
This is a local :30 TV spot for the Houston market. The client is a discount store that competes with the national chains. The feel for the spot should be national. It needs an energetic, fast read.


Fast - is an understatement...here is their script...

Quote:
At Solo Clearance Center, our prices are so low you can’t afford not to buy new! We save our valued customers hundreds, even thousands off retail prices on name-brand refrigerators, freezers, washers and dryers, LCD and plasma TV’s and more every day!

Everything we sell is new, guaranteed, and comes with a warranty and on-site service. Our products may have slight blemishes, but if you can live with a scratch, dent or ding you can buy new at used prices!

So, what’s the secret to saving big? Go Solo, where the prices are so low you can’t help but save money!

Solo Clearance Center, “seventy-seven hundred I-45 North, Houston!


Sigh...
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Frank F
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Joined: 10 Nov 2004
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Location: Park City, Utah

PostPosted: Thu Sep 06, 2007 5:20 pm    Post subject: Reply with quote

I received the same "lead". I looked, noticed the price, and quietly deleted the project.

The best part of this was the fee of $150.00. For a national "sounding" spot???? With that copy???????

I give up.

F2
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CWToo
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PostPosted: Thu Sep 06, 2007 5:28 pm    Post subject: Re: National Feel? Reply with quote

Quote:
At Solo Clearance Center, our prices are so low you can’t afford not to buy new!


I had to diagram the sentence to understand it.
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Bailey
4 Large


Joined: 04 Jun 2005
Posts: 4336
Location: Lake San Marcos... north of Connie, northwest of the Best.

PostPosted: Thu Sep 06, 2007 6:43 pm    Post subject: Reply with quote

Frank F wrote:
The best part of this was the fee of $150.00. For a national "sounding" spot?

Maybe the Solo Clearance Center needs to get in touch with the Solo VO Services... where the prices are also so low you can’t help but save money!
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CarynClark
MMD


Joined: 28 Feb 2007
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PostPosted: Thu Sep 06, 2007 6:48 pm    Post subject: Reply with quote

I deleted it. Too much copy... not enough money. Smile
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DaveChristi
King's Row


Joined: 03 Aug 2006
Posts: 1033
Location: Bend, OR

PostPosted: Thu Sep 06, 2007 7:54 pm    Post subject: Reply with quote

Sigh... Frown Why do so many advertisers believe that the right voice will make sub-standard copy interesting?

Quote:
At Solo Clearance Center, our prices are so low you can’t afford not to buy new!


Oh yeah? Prove it!

Quote:
We save our valued customers hundreds, even thousands off retail prices on name-brand refrigerators, freezers, washers and dryers, LCD and plasma TV’s and more every day!


Will your CHEAP crap break down in 6-months?

Quote:
Everything we sell is new, guaranteed, and comes with a warranty and on-site service.


So is everything your competition sells.

Quote:
Our products may have slight blemishes, but if you can live with a scratch, dent or ding you can buy new at used prices!


Oh boy! Dented AND it will break down in 6-months! Blah Blah Blah.

Quote:
So, what’s the secret to saving big?


Are you still talking?

Quote:
Go Solo, where the prices are so low you can’t help but save money!


Oh! I get it. It's a play on words! So Low. Solo. (I should watch Star Wars again.... did Han really shoot first?)

Quote:
Solo Clearance Center, “seventy-seven hundred I-45 North, Houston!


How did I get ketchup on my shirt?

Mission accomplished! Total tune-out in under 30-seconds.
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mcm
Smart Kitteh


Joined: 10 Dec 2004
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PostPosted: Thu Sep 06, 2007 8:06 pm    Post subject: Reply with quote

I love this board. Laugh
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Lance Blair
M&M


Joined: 03 Jun 2007
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PostPosted: Thu Sep 06, 2007 8:37 pm    Post subject: Reply with quote

"Our products may have slight blemishes, but if you can live with a scratch, dent or ding you can buy new at used prices!"

Yeah, that national feel...of Uzbekistan. I'd rather go to that place that's just like a Mini-Mall in Montgomery than this Citadel of Scheisterdom.

I can live with dents and dings, I can't live with Mr. Announcer Guy shouting and hyperventilating at me for thirty seconds because Mr. Clever Trousers is under the delusion that he can write snazzy copy.
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Lizden
A Zillion


Joined: 04 Dec 2006
Posts: 8864
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PostPosted: Thu Sep 06, 2007 8:59 pm    Post subject: Reply with quote

mcm wrote:
I love this board. Laugh


Ditto! Kiss

L.
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mcm
Smart Kitteh


Joined: 10 Dec 2004
Posts: 2600
Location: w. MA, USA

PostPosted: Thu Sep 06, 2007 9:00 pm    Post subject: Reply with quote

Quote:
Mr. Clever Trousers


Now I love this board even more Sticking out Tongue
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Yoda117
M&M


Joined: 20 Dec 2006
Posts: 2362
Location: Philadelphia, Pennsylvania

PostPosted: Fri Sep 07, 2007 2:24 am    Post subject: Reply with quote

Lance Blair wrote:
Mr. Clever Trousers


I think once we're done with the current board header, this will nicely take it's spot.
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tackerman
The Gates of Troy


Joined: 14 Jun 2006
Posts: 1741
Location: in the ether

PostPosted: Fri Sep 07, 2007 2:38 am    Post subject: Reply with quote

Lance Blair wrote:
I'd rather go to that place that's just like a Mini-Mall in Montgomery


Flea MAR-ket, mont-GUM-ray!
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robert jadah
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PostPosted: Fri Sep 07, 2007 5:46 am    Post subject: Re: National Feel? Reply with quote

ConnieTerwilliger wrote:
The feel for the spot should be national.


Then so should the pay, no?
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TheVoiceOfBob
14th Avenue


Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas

PostPosted: Fri Sep 07, 2007 5:59 am    Post subject: Reply with quote

I tried to go for a "national feel". I got slapped several times and my wife was very angry with me.
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jrodriguez315
A Hundred Dozen


Joined: 26 Sep 2006
Posts: 1202
Location: New Jersey

PostPosted: Fri Sep 07, 2007 8:59 am    Post subject: Reply with quote

RIMSHOT!
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