voicy1stef
The Gates of Troy
Joined: 25 Sep 2007
Posts: 1799
Location: Lovely Hertfordshire, England
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 Posted: Wed Jul 16, 2008 2:23 am Post subject: Interesting article on Corporate VO |
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Received this article with one of the newsletters I regularly get. It's quite encouraging and interesting!
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excerpts of an article, published on www.theESA.com
JUNE 23, 2008 – WASHINGTON, DC – Seventy percent of major employers utilize interactive software and games to train employees according to a new study released today by the Entertainment Software Association (ESA). The study data also showed that more than 75 percent of businesses and non-profits already offering video game-based training plan to expand their usage in the next three to five years. And more than three-quarters (78%) of organizations not utilizing this technology today are likely to offer it in the next five years.
"Businesses across the spectrum, from automobile manufacturers to financial service providers, are utilizing entertainment software to help educate their employees to better serve their customers and improve their bottom lines," said Michael D. Gallagher, CEO of the ESA, the U.S. association representing computer and video game publishers. "Interactive technology is a valuable tool in workforce development and this study underscores the fact that video games have become a mass medium helping Americans live, work and of course play."
The top uses of video game-based training by major American employers include: compliance training; training for specific job functions; IT training; management training and customer service training. Seventy-seven percent of these training programs tested employee knowledge and 55 percent included interactive role playing.
Canon U.S.A., for example, uses a video game to train new copier technicians. To play, technicians must drag and drop parts into the right spot on a virtual copier. IBM developed "Innov8," a role playing game that is said to teach graduate students a combination of business and IT skills. The Hilton Garden Inn, meanwhile, introduced the first training game for the hospitality industry, which places employees in a virtual hotel, interfacing with customers and fielding typical guest requests.
Cheers gang! 
_________________
Intuit and do it!
British-American voice artist based in England for the past umpteen years. I say, has it really been that long!
http://www.stefsvoice4u.co.uk
Podcast: Positive Affirmations and Audio Stories, on iTunes, Spotify etc. |
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