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Jeffrey Kafer
Assistant Zookeeper


Joined: 09 Dec 2006
Posts: 4931
Location: Location, Location!

PostPosted: Mon Oct 13, 2008 11:08 pm    Post subject: latest postcard Reply with quote

Thoughts before I buy the hi-res version of the art?


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Jeff
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bobsouer
Frequent Flyer


Joined: 15 Jul 2006
Posts: 9883
Location: Pittsburgh, PA

PostPosted: Tue Oct 14, 2008 4:21 am    Post subject: Reply with quote

Jeff,

It's a clever idea, but I don't see how this connects with your other branding and imaging?
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Bob Souer (just think of lemons)
The second nicest guy in voiceover.
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DougVox
The Gates of Troy


Joined: 10 Jan 2007
Posts: 1706
Location: Miami

PostPosted: Tue Oct 14, 2008 7:41 am    Post subject: Reply with quote

Jeff,

As usual, Bob makes a good point. Also, direct from the "Overthinking Department" (a curse of mine), I'm not convinced that the headline and the visual really match. Yes, in terms of color, the red piece does stand out from the rest, but otherwise (shape, size, etc.), it's pretty much the same as all the others, no?
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Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com
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todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 10529
Location: little egypt

PostPosted: Tue Oct 14, 2008 9:07 am    Post subject: Reply with quote



be different?
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Diane Maggipinto
Spreading Snark Worldwide


Joined: 03 Mar 2006
Posts: 6679
Location: saul lay seetee youtee

PostPosted: Tue Oct 14, 2008 10:40 am    Post subject: Reply with quote

Also, a bit of random capitalization has me going slightly bonkers. I know you asked for thoughts on the iStock photo but ...

At top, voice-over is capitalized? And why is voice artist capitalized?

Picking nits, perhaps ...
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louzucaro
The Gates of Troy


Joined: 13 Jul 2006
Posts: 1915
Location: Chicago area

PostPosted: Tue Oct 14, 2008 12:37 pm    Post subject: Reply with quote

I think it's too busy and the graphic is kind of cold / depressing to me.
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Lou Zucaro
http://www.voicehero.com

"Well, yeah, there's my favorite leaf!"
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Jeffrey Kafer
Assistant Zookeeper


Joined: 09 Dec 2006
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PostPosted: Tue Oct 14, 2008 1:50 pm    Post subject: Reply with quote

ok, I'll scratch it. Back to the drawing board.

I'm finding it very difficult to come up with new ideas for postcard campaigns.
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Jeff
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CarynClark
MMD


Joined: 28 Feb 2007
Posts: 2697
Location: Fort Myers, FL

PostPosted: Tue Oct 14, 2008 1:57 pm    Post subject: Reply with quote

Kafer,

Here's my two cents. I don't hate the idea of the missing puzzle piece. I think that maybe you just need a different graphic. Like Doug said, the piece looks very similar to the others, and like Lou said, the graphic was a little drab.

Most importantly though, my dear friend... WHERE OH WHERE is your logo on that entire postcard? You can't be a brand without the brand!

So, maybe with a different graphic, and add in your logo and contact information toward the bottom, you might have something. On the flip side of the postcard should be succinct text about your most recent hot gig or two. Very brief, maybe some logos added in related to the gigs.

Smile Caryn
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Jeffrey Kafer
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Joined: 09 Dec 2006
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PostPosted: Tue Oct 14, 2008 2:02 pm    Post subject: Reply with quote

It's really funny you say that, Caryn, I tried to put my logo in, but I don't have one with an alpha channel to mask the background. So my logo looked lame with the white square behind it.
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Jeff
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bobsouer
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Joined: 15 Jul 2006
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PostPosted: Tue Oct 14, 2008 2:34 pm    Post subject: Reply with quote

Jeff,

What if you did a postcard where your logo is the missing piece of the puzzle?
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Bob Souer (just think of lemons)
The second nicest guy in voiceover.
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scottnilsen
King's Row


Joined: 12 Jul 2007
Posts: 1170
Location: Orange County, CA

PostPosted: Tue Oct 14, 2008 2:43 pm    Post subject: Reply with quote

Good idea, Bob!

Shall file that away for future use for my own self.
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DougVox
The Gates of Troy


Joined: 10 Jan 2007
Posts: 1706
Location: Miami

PostPosted: Tue Oct 14, 2008 3:02 pm    Post subject: Reply with quote

And just like that, Bob knocks another one outta the park!

Brilliant!
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Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com
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Jeffrey Kafer
Assistant Zookeeper


Joined: 09 Dec 2006
Posts: 4931
Location: Location, Location!

PostPosted: Tue Oct 14, 2008 3:10 pm    Post subject: Reply with quote

Thanks for the idea, Bob. I'm scratching the puzzle idea. I've got a better image that will allow me some flexibility. Will post it when it's ready.
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Jeff
http://JeffreyKafer.com
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samowry
Club 300


Joined: 11 Nov 2006
Posts: 371
Location: Portland, OR

PostPosted: Tue Oct 14, 2008 3:27 pm    Post subject: Reply with quote

Just as well. Chris Shields already is working that idea.

http://www.chrisshieldsvo.com/

Good luck on the new idea.
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Bailey
4 Large


Joined: 04 Jun 2005
Posts: 4336
Location: Lake San Marcos... north of Connie, northwest of the Best.

PostPosted: Tue Oct 14, 2008 8:17 pm    Post subject: Reply with quote

Jeff... If all of the OTHER pieces are voice artists... it wouldn't make sense to me.
But if YOU are the MISSING PIECE to someone's PUZZLE (problem)... be it vocal presentation, commercial production, animation, audio book... then I would totally get it.

Wink
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"Bailey"
a.k.a. Jim Sutton
Retired... Every day is Saturday, except Sunday.
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