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anthonyVO 14th Avenue
Joined: 09 Aug 2005 Posts: 1470 Location: NYC
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Posted: Wed Jul 25, 2007 6:30 am Post subject: Mailing postcards |
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As anyone that knows me can tell you - I'm a firm believer in mailing postcards (can't remember the last time I sent out a CD) - they're cheaper than CD's and straight to the point... plus they don't have to be played or opened My first postcard mailing got me signed to my first exclusive NY agent (now former agent) and generated more calls and leads than any CD mailings EVER did.
Anyway - my usual mailing counts used to be in the 100-350's but a few weeks ago, I decided to step it up "a bit" and send out 1,000 of them! Maybe some of you (in the US) might find this helpful if you decided to do bulk mailings.
I could've spent less money if I had read this prior to mailing, but I'm glad I decided to pay the full postage ($0.43) since I did not have to Pre-Sort it:
http://www.usps.com/businessmail101/
PEACE,,, now I have to get some coffee - in the studio early for something due at 9AM - I think I'll visit that "new coffee shop" across the street right next to the "new jewelry store." I swear their Java is spiked!
PEACE! |
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Rognog Flight Attendant
Joined: 20 Apr 2006 Posts: 807 Location: New Jersey
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Posted: Wed Jul 25, 2007 7:27 am Post subject: |
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Hey Anthony,
I agree that postcards are cheaper to send and more likely to be looked at. I never had much luck with them, though. I did send out a batch to talent agents, casting directors, managers, and audio book publishers to announce the Danielle Steel and Cartoon Network gigs. Hopefully it will raise some eyebrows...
What's your success rate with postcards? _________________ Tom Dheere - The "H" is Silent, but I'm Not!
www.tomdheere.com |
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jrodriguez315 A Hundred Dozen
Joined: 26 Sep 2006 Posts: 1202 Location: New Jersey
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Posted: Wed Jul 25, 2007 7:45 am Post subject: |
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In a newsletter I receive from Dan Duckworth over at Voiceovers Unlimited, he describes a card-sending service that he is affiliated with. Maybe you'll find it of interest. Take a look here.
Hey! I hit 500!! _________________ Joe Rodriguez, Bilingual Voice Actor | The Voiceover Thespian Blog
Last edited by jrodriguez315 on Wed Jul 25, 2007 8:23 am; edited 1 time in total |
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scottnilsen King's Row
Joined: 12 Jul 2007 Posts: 1170 Location: Orange County, CA
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Posted: Wed Jul 25, 2007 7:57 am Post subject: |
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It's funny that this should come up now. I had some postcards created over the weekend, and almost as an afterthought I asked if she could format one to be sent out as an email attachment. It's the first time I would have sent out a postcard.
Well, I wound up only sending out the email version (thought I'd try the free mailing first), and after 4 days have had a response rate of about 3%, resulting in 2 actual auditions and a few "I may be contacting you for a project I've got in the next week or so". _________________ We have nothing to fear but fear itself.
Well, that and mimes.
(714)408-6405 www.scottnilsen.com |
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TC Club 300
Joined: 21 May 2006 Posts: 397 Location: Iowa City
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Posted: Wed Jul 25, 2007 9:44 am Post subject: |
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I just did a job this morning that came as a result of a big postcard mailing I did about a month ago.
I hand-stamp all of my postcards. I didn't realize there was any other way to do it. |
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SoundsGreat-Elaine Singer King's Row
Joined: 30 Dec 2004 Posts: 1055 Location: Toronto, Canada
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Posted: Wed Jul 25, 2007 11:43 am Post subject: |
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I used to send out post cards on a regular basis but got nary a nibble. Perhaps I should try again. _________________ Elaine
The Youthful Mature Voice (Emeritus)
Senectitude is not for the faint of heart. |
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imaginator The Thirteenth Floor
Joined: 10 Nov 2004 Posts: 1348 Location: raleigh, nc
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Posted: Thu Jul 26, 2007 10:24 am Post subject: |
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postcards are really the only advertising element i've ever tried that has generated jobs. the links provided in this post are of great help, as up to now i have created my own cards (and yes, i hand-stamped them as well). using the service, or one like it, will probably make what i put together look more professional.
if nothing else, a card says to my clients "oh...he's still working"...or at the very least, "oh...he's not dead after all!" _________________ rowell gormon
www.voices2go.com
"Mr. Warm & Friendly Voice...with Character!"
Rowell Gormon's Clogged Blog - http://voices2go.com/blog |
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todd ellis A Zillion
Joined: 02 Jan 2007 Posts: 10512 Location: little egypt
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Posted: Thu Jul 26, 2007 10:34 am Post subject: |
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does anybody know anything about "postage paid" cards? as i understand it, you only pay for the cards that are actually sent back to you. any info / vendors would be appreciated. _________________ "i know philip banks": todd ellis
who's/on/1st?
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Diane Maggipinto Spreading Snark Worldwide
Joined: 03 Mar 2006 Posts: 6679 Location: saul lay seetee youtee
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todd ellis A Zillion
Joined: 02 Jan 2007 Posts: 10512 Location: little egypt
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Posted: Thu Jul 26, 2007 10:52 am Post subject: |
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ok, miss smarty-pants. apparently my google search turned up more obtuse results than YOUR google search.
i DID find out that my post office does not accept business reply mail ... so step one is to get a p.o. box at one that does.
road trip! _________________ "i know philip banks": todd ellis
who's/on/1st?
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CarynClark MMD
Joined: 28 Feb 2007 Posts: 2697 Location: Fort Myers, FL
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Posted: Thu Jul 26, 2007 11:15 am Post subject: |
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I didn't check the link that Diane placed in her thread...
But, from my marketing days, I do know you need to get a postage paid permit and the indicia to put on your envelope/postcard (where the stamp would go). I don't know what it costs.
But why would you use business reply? Are you saying you'd send these out and say, "Send this postage paid postcard back to get my demo CD"?
C. _________________ Caryn Clark... The Hip Chick Voice!
"A positive mental attitude and having faith in your ability is quite different from being irresponsible and downright stupid." - Dave |
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todd ellis A Zillion
Joined: 02 Jan 2007 Posts: 10512 Location: little egypt
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Posted: Thu Jul 26, 2007 11:18 am Post subject: |
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they are for the (mentioned in another thread) convention. either for bags - or just to hand out. the actual audio for this company is very limited due to corporate guidelines - so much so that i don't think a demo would be effective ... or necessary. _________________ "i know philip banks": todd ellis
who's/on/1st?
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Hart Assistant Asylum Chief
Joined: 03 Jan 2006 Posts: 2107 Location: Foley, AL
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Posted: Thu Jul 26, 2007 11:24 am Post subject: |
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scottnilsen wrote: | after 4 days have had a response rate of about 3% |
It's good that you track this. If I recall correctly, they the average response rate to a postcard campaign is roughly 1%. I believe it's the same for email as well. _________________ Hart Voice Overs Blog
Brian Hart Productions |
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CarynClark MMD
Joined: 28 Feb 2007 Posts: 2697 Location: Fort Myers, FL
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Posted: Thu Jul 26, 2007 11:28 am Post subject: |
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Oh, I see Todd... yup, that makes sense to do a little brochure with a postage paid postcard inside. Good thinkin! _________________ Caryn Clark... The Hip Chick Voice!
"A positive mental attitude and having faith in your ability is quite different from being irresponsible and downright stupid." - Dave |
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scottnilsen King's Row
Joined: 12 Jul 2007 Posts: 1170 Location: Orange County, CA
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Posted: Thu Jul 26, 2007 12:15 pm Post subject: |
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[quote]scottnilsen wrote:
after 4 days have had a response rate of about 3%
It's good that you track this. If I recall correctly, they the average response rate to a postcard campaign is roughly 1%. I believe it's the same for email as well.
By response, I just mean acknowledgement - something like "thanks for keeping us informed," etc.. If that translated to actual cash-paying jobs, that'd be fabulous. _________________ We have nothing to fear but fear itself.
Well, that and mimes.
(714)408-6405 www.scottnilsen.com |
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