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What format do most radio stations want?
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ConnieTerwilliger
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PostPosted: Sat Mar 20, 2010 4:15 pm    Post subject: What format do most radio stations want? Reply with quote

Hi there - might be "producing" a series of radio spots and need to know what format to send the client so that he can then send them out to the stations as needed over the next few years. He said whatever the dominant format was. The last time I was producing radio spots, they were being sent out on reel-to-reel.
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jmtvoice



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PostPosted: Sat Mar 20, 2010 4:31 pm    Post subject: Reply with quote

Connie,

At my radio station we simply use mp3.s. Usually recorded at 44,100 khz in stereo and saved at least 128kbps.
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Hart
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PostPosted: Sat Mar 20, 2010 4:54 pm    Post subject: Reply with quote

Exactly what I was going to say. 44.1 khz and 128kpbs for mono. I like to do 192 kbps if it's a stereo file but that's my preference. Most everything stations ever send me is 128 in stereo.
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Deirdre
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PostPosted: Sat Mar 20, 2010 8:05 pm    Post subject: Reply with quote

I send MP3s at 192K.
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kgenus
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PostPosted: Sat Mar 20, 2010 9:11 pm    Post subject: Reply with quote

Some of the automation software used will convert the audio to a proprietary format, accepting WAV, MP3 and MP2 file formats initially.

A couple of other things, if I might:

- They don't tell you is these systems, when importing audio, set cue marks 10 frames after the audio begins and 10 frames before the audio ends.

- Some of those systems also drop the levels to -10db. This may have changed in the last three years.

Kevin
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Bruce
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PostPosted: Sun Mar 21, 2010 7:14 am    Post subject: Reply with quote

Deirdre wrote:
I send MP3s at 192K.


Me too. Never had a complaint.

B
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KaseyKruz
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PostPosted: Sun Mar 21, 2010 8:51 am    Post subject: Reply with quote

44,100 at 192 stereo mp3 for me too
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todd ellis
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PostPosted: Sun Mar 21, 2010 10:29 am    Post subject: Reply with quote

me too - 44.1 192kpbs stereo. unless otherwise requested.
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whalewtchr
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PostPosted: Sun Mar 21, 2010 7:37 pm    Post subject: Reply with quote

mp3 is ok when sending via e-mail but it is compressed audio. If they request .wav files which are usually too big to send via e-mail, you can ftp or "you send it" or 4shared dot com it.
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Lee Gordon
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PostPosted: Sun Mar 21, 2010 11:06 pm    Post subject: Reply with quote

I've never had a radio station ask for anything but an MP3 (I do mine 44.1 at 192 kbps) but some producers do want WAV or AIFF and most of those have FTP sites. For those who don't, I use either YouSendIt.com or inbox.com.
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Bill Campbell
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PostPosted: Mon Mar 22, 2010 4:19 am    Post subject: Reply with quote

MP3, 320 kbps.
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Chris Ratliff
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PostPosted: Mon Mar 22, 2010 8:12 am    Post subject: Reply with quote

.mp3 at 256 kbps here. Several years ago, I was the production manager for a 10 station cluster. It was normal to receive .mp3's no less than 192 kbps.
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bobsouer
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PostPosted: Mon Mar 22, 2010 11:08 pm    Post subject: Reply with quote

I would be another MP3 at 192Kbps.
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anthonyVO
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PostPosted: Tue Mar 23, 2010 1:29 pm    Post subject: Reply with quote

Like Lee, I've never had them request anything other than mp3 - even when I initially insisted.

My produced spots were alway sent in at: 44.1KHz, 256kbps, stereo.

-Anthony
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flaspots
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PostPosted: Tue Mar 23, 2010 8:10 pm    Post subject: Reply with quote

All audio is sent as a 44.1 WAV file, unless the customer specifically requests something else.

I upload to my server, and I e-mail them a link.

(TV audio is often sent as 48k AIF...)
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