Happy Birthday, VO-BB Peeps!

Jowillie · DC Joined: 20 Aug 2006 Posts: 699 Location: North Carolina

You may argue the "artistic differences," but this man changed Radio marketing forever. I was privileged (and restricted) to be a part of that change.

The "Boss" of Boss Radio Dies.
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Wild Willie Edwards
www.vocalimpactmedia.com
http://vomictest.blogspot.com

steveanthony · Posted: Sun Nov 30, 2008 11:06 am Post subject:

Huge careers were made off the 5-point break, aka The Drake Break: Call Letters (first), then, in any order, the time, your name, title and artist.
And it wasn't just KHJ - the entire RKO chain was into it.
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www.steveanthonynarration.com

asnively · MMD Joined: 17 Jun 2006 Posts: 2557 Location: Los Angeles

I still have the 93 KHJ jingle stuck in my head. That was my station growing up. Drake's Boss Radio was the soundtrack of my puberty. Sorry to see him go.
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Amy Snively

Get FaffCon Flair!

SkinnyJohnny · Posted: Sun Nov 30, 2008 1:54 pm Post subject:

There was nothing else like the "Drake" sound. Bill Drake was an innovator. It's really sad to hear this news.
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John Weeks
www.johnweeksaudio.com

bobsouer · Posted: Sun Nov 30, 2008 4:19 pm Post subject:

A true legend passes from the scene. Thanks for posting the link, Willie. Cry

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Be well,
Guild Master Bob Souer (just think of lemons)
+1-724-613-2749
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No. 08029

Bruce · MMD Joined: 06 Jun 2005 Posts: 2651 Location: Phoenix, AZ

It was interesting to see the link is to Ken Levine's blog. I worked with Ken in one of each of our earliest radio gigs at a station in San Diego. He used the air name "Beaver Cleaver" and had just about the funniest mouth in the business....one great one-liner after the other. You could certainly understand how he went on the be an extremely successful comedy writer for television.

Ah, it's a small world..... but I'd hate to paint it.

B
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VO-BB Member #82 Enlisted June, 2005

Tim McLaughlin · Posted: Mon Dec 01, 2008 8:36 pm Post subject:

I grew up listening to Boston's 68 WRKO - a Drake format - in the late 60s and early 70s. It's what made me want to be in radio.

For those who may not have experienced the Drake format, here's a great article that explains why it was so important to radio then and should be now.

Why Bill Drake Still Matters
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Tim McLaughlin
Voiceovers by Tim McLaughlin
(303) 915-9317

billelder · Posted: Tue Dec 02, 2008 8:58 pm Post subject:

I went to college with his nephew, Phil Yarbrough, in Valdosta. I was doing afternoons at a station there. He said, "My uncle is in radio but I doubt you've heard of him. Bill Drake?" Then I picked myself off the floor. That was in 1972. That's when I learned Bill Drake's real name.

I am so grateful that I got in radio at the right time, and out of radio at the right time.