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Interesting article on celeb VO's

 
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johnmilesprod
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Joined: 03 Feb 2005
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Location: San Francisco, CA

PostPosted: Fri Mar 24, 2006 6:57 am    Post subject: Interesting article on celeb VO's Reply with quote

Thought this might be of interest. Appeared in our Charlotte Observer today...

http://www.charlotte.com/mld/observer/news/14174168.htm
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mcm
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Location: w. MA, USA

PostPosted: Fri Mar 24, 2006 7:14 am    Post subject: Reply with quote

Quote:
It's an easy, lucrative form of work.


Sigh.

Whenever I hear a Pizza Hut ad I think, that woman is making a mint.

Now I know why.

Duh.
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Philip Banks
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Joined: 20 Jun 2005
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PostPosted: Fri Mar 24, 2006 7:25 am    Post subject: Reply with quote

That was very interesting and the debate seems to centre on how hard done by the poverty stricken jobbing voice over is thanks to Mr Selfish Star.

The cult of the celebrity was created in the USA, the world followed suit but I'm happy to say the money made by the famous will take no food off my table. If an ad agency is looking for a voice, I may be in the running, if it is looking for the voice of a star I won't get a look in.

Spineless management style contributes a lot. A marketing director is able to say "Well the campaign should've worked, we even got George Clooney as the voice over".

"Oh jeez, I could've done that" says New York based Nora Nobody "I've been a voice talent for over 75 years". She couldn't have done that because she was never likely to be asked.
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anthonyVO
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PostPosted: Fri Mar 24, 2006 7:28 am    Post subject: Reply with quote

Banksey wrote:
If an ad agency is looking for a voice, I may be in the running, if it is looking for the voice of a star I won't get a look in.


I don't lose sleep over celeb vo's either... it's actually quite funny - the ones making all the money from it are the celebs, not the companies.

I heard the Bud campaign voiced by Clooney and it was my wife that pointed it out to me. I said, "Oh, that's cool. Never noticed it. Doesn't change the taste."


-Anthony
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SoundsGreat-Elaine Singer
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PostPosted: Fri Mar 24, 2006 7:32 am    Post subject: Reply with quote

I always thought advertising agencies were supposed to be creative. Kiefer Sutherland does Ford ads here in Canada (don't know if he does them in the States too). Now a lot of the ads you hear on radio for local car dealers, no matter what the brand, use Kiefer-like voices. Where's the originality in that?
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mcm
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PostPosted: Fri Mar 24, 2006 7:41 am    Post subject: Reply with quote

I agree - it would be fatuous for me to think I'm losing work to these people - I know I'm not.

What bothers me about these articles I keep reading is the recurring theme that it's easy to do VO.

On the other hand, I guess it doesn't matter. We all know it isn't, and the producers worth their salt know it isn't. The clients are the main obstacle, especially the ones who decide they can do it themselves, and those ones will probably eventually roast in their own juices when their campaign doesn't meet their expectations.

OK, I'm happy again!
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dhouston67
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PostPosted: Fri Mar 24, 2006 7:48 am    Post subject: Reply with quote

Seems like this same article is printed every two years or so, as if some neophyte journalist "discovers" that celebs are doing more voiceovers.

Gotta love misleading blurbs like this:

Quote:
Twenty years ago, voiceovers were the domain of the baritone radio announcer or the character actor. No longer. These days, more A-list stars than you might imagine are cashing in.


The fact is, baritone radio announcers, tenor radio announcers, character actors, and honest-to-goodness full- and part-time voice artists are still doing 99.9% of all voiceover work.

To pick up Banksey's point: when they decide to hire George Clooney or Gene Hackman or Kevin Spacey, they're no longer looking for a voice; they're looking for a "hook" to give them more publicity when it's later "leaked" that said megastar is voicing their spots.
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Travis
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PostPosted: Fri Mar 24, 2006 11:40 am    Post subject: Reply with quote

A few years back, I had representation by one of the big-time Hollywood agencies. Though I made pretty good money on the jobs I got though them, the amount of time spent on auditions, etc. did not make up for it. Also, I discovered that in at least three instances, my "auditions" made their way into becoming client demos... These were just the ones that I found out about - there had to have been more. Also, several times, jobs that I auditioned for ended up going to minor celebrities - soap-opera actors, sitcom regulars, etc. We "announcers" were pretty much added to the audition mix to show the agency that they were providing good service to their cleints - the agency was "pitching" the celebs as "first-choice".

When you think about it, it's pretty easy to understand why a talent agency would push for a celeb over an announcer. Announcers get 2 or 3 times scale, even minor celebs get 50-grand plus. Now, when you figure ten percent agency commission, three-hundred dollars ($3000.00 x 10%) commission does not go very far towards paying for five hours of an agent's time, the office rent and other expenses -- five thousand dollars ($50,000.00 x 10%) does!

Eventually, all of the agents at my agency got suddenly "replaced", including the one who represented me. A couple of weeks later, my "new" agent - a kid about twenty-five, who was previously an "assistant" at the agency, called me to let me know that the agency was now going to be representing "only celebreties", and last they checked, I wasn't one. He seemed surprized that I wasn't the least bit upset (Months before I had figured out the amount of time I had spent to get their gigs, and compared it with what I was getting elsewhere.) and wished me well. I haven't tried to get a new "LA" agent since.

One of the things that drives me crazy is how good the celebrities are -- of all the times I've lost gigs to celebs, only twice did I think that I could have done a better job. (I'm a much better narrator than Tom Selleck).
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anthonyVO
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PostPosted: Fri Mar 24, 2006 5:42 pm    Post subject: Reply with quote

That's an interesting perspective, Travis.
Thanks for sharing that.

-Anthony
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Spacegypsy
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PostPosted: Fri Mar 24, 2006 6:59 pm    Post subject: Reply with quote

Ooh, Anthony, that's your best avatar EVER, you handsome swain (as we say where I come from)
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Spacegypsy
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PostPosted: Fri Mar 24, 2006 7:01 pm    Post subject: Reply with quote

Ooh, I just noticed, I've changed from "Been here awhile" to Club 300 - what does it mean please?
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dhouston67
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PostPosted: Fri Mar 24, 2006 11:02 pm    Post subject: Reply with quote

Travis wrote:
One of the things that drives me crazy is how good the celebrities are -- of all the times I've lost gigs to celebs, only twice did I think that I could have done a better job. (I'm a much better narrator than Tom Selleck).


The Selleck example aside, I tend to think most of the actors named in the article are talented enough to deliver what the copy needs. Again, though, they're being hired because of their name appeal, not for their particular vocal skills --- several ladies and gents on this very board could grab those gigs easily if that were the only consideration.
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Bruce
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PostPosted: Sat Mar 25, 2006 9:47 am    Post subject: Reply with quote

That's the solution. If you want to become a well paid VO talent, one path is to become a celebrity! It's easy to do. Look at Paris Hilton! 'Rolls Eyes'

Echoing you, David, most of these celebs do a fine job. Too bad they get paid 10 to 100 times more than we do for doing the same kind of work.

I still find as a producer, in general, that actors, theater actors in particular, make the best voice talent. Plenty of great talent come from radio and elsewhere, but the multiple roles one plays in theater sure opens a talent up.

B
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