VO-BB - 20 YEARS OLD!

[Bruce]

I have an acquaintance who wants to try and sell a short radio program series to stations on Astrology based issues...you know, 2 to 5 minute long stuff. I know her chances may be slim these days, but I said I'd look into it. Does anybody have any experience with show or feature syndicators you can share, or know of a direction I can send her? She's doing a live full-length show on an Internet radio station and is used to getting sponsorship for her program.

Many thanks,

B
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VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .

[Frank F]

Barter.

Where the producer has a sponsor, the radio station runs the program and commercial, The radio stations also get revenue from ad space and percentage of call-in buys to a specific telephone number (targeted to their market, usually an 800 number).

This would be the best way to get the stations attention and create a revenue. This concept does mean the producer needs to become a salesperson too.

Toodles

F2
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Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com

[Hart]

My immediate thought is to market it to non-commercial stations. One public station I used to work at ran a nationally syndicated program very similar to what your friend is doing. They'd get "underwriting" from all sorts of national advertisers and with todays underwriting rules things are a lot more... well commercial... than they used to be on non commercial radio. Anyway, I think she'll find a marginally more interested response in that segment.

There used to be companies that specialized in being an intermediary in this situation. They'd take a produced program, give it to radio stations and then sell the ad/underwriting space. The radio station plays the feature and ad, the advertiser pays the company who thens gives the producer a cut of the revenue.

I assume such companies still exist but I don't recall any names. As a start I'd look at the R & R directory for a few places.

Hope that's some help. Frank's idea is a good one and may have a better chance of success the more I think about it. But it does require a lot more work on her part.
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Hart Voice Overs Blog
Brian Hart Productions

[ricevoice]

Envision Radio Networks has a number of short-form syndicated offerings... www.envisionradio.com . We're working with them on a new radio imaging service (*plug* www.eimagingpro.com *endofplug*) and they handle the barter commercial inventory and sales, though for our project we're handling the marketing of our product ourselves.
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Chris Rice - Noisemaker
www.ricevoice.com