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Changing words in a demo/sample to prevent production use?
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Hear This Voice



Joined: 30 Apr 2011
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PostPosted: Mon Mar 19, 2012 8:32 am    Post subject: Changing words in a demo/sample to prevent production use? Reply with quote

I've received a request for a custom sample from a new client who I have no history with. I'm interested in the project, but the sample, while short, is complete enough that it could theoretically be the whole thing (i.e. they're collecting the samples they need and then will use one in production. It's an internal corporate project so I'd never know if that's how they're using it.

The easy solution would seem to be changing a few words in the demo in obvious ways to make it just as useful for evaluation but useless for production. So, when the sample script calls for the acronym RFADS, change it to RSNQR or when it refers to a 4 digit password change it to a twelve digit password.

Is that a common technique? Would it be considered rude to suggest it? And does anyone have a better suggestion for how to provide a prospective client the info they need while still protecting our own work?

Thanks!
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
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PostPosted: Mon Mar 19, 2012 8:37 am    Post subject: Reply with quote

Do as you're asked or walk away as anything else would be seen as lack of trust which never leaves a good impression.
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Hear This Voice



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PostPosted: Mon Mar 19, 2012 8:52 am    Post subject: Reply with quote

Philip Banks wrote:
Do as you're asked or walk away as anything else would be seen as lack of trust which never leaves a good impression.


Thank you for the reply and I hope this doesn't come across as argumentative because I truly don't mean it to be. Trust is something I expect of people with whom I've built trust. But if I asked this new client to pay me in advance they'd be silly to do so since they have no reason (yet) to trust me.

As I said, if this were someone I've worked with, or even someone who a current client referred to me, there's a basis for trust and I'd have already sent the sample. I'm simply looking for a mutually acceptable way to do business in those internet-based instances when there's been no opportunity to establish trust yet. And walking away from all such projects obviously is not in my interest either.

If I were the client and had no extant relationship with the VO talent, I can honestly say I'd have no problem with someone wanting to protect the value of their work (unless of course it was my intent to abscond with that work! Laugh ) Am I alone in that thinking?
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Kristin Lennox
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Joined: 30 Apr 2011
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PostPosted: Mon Mar 19, 2012 9:04 am    Post subject: Reply with quote

It's never a good idea to intimate that a potential client is a thief. And no matter how slightly you change the copy, that's the message that is being sent.

Reputable clients don't steal audio. Do your due diligence researching the company beforehand and hedge your bets that way.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
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Location: Portgordon, Scotland

PostPosted: Mon Mar 19, 2012 9:09 am    Post subject: Reply with quote

Options

1 - Do as you are asked
2 - Walk away
3 - See 1 and 2
4 - There is no option 4
5 - Refer to option 6
6 - Two options are quite enough
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heyguido
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PostPosted: Mon Mar 19, 2012 9:13 am    Post subject: Reply with quote

Well done, Phillip. +1
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Mark Szabo



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PostPosted: Mon Mar 19, 2012 9:53 am    Post subject: Reply with quote

I wonder, though, how many potential "clients" out there ask for an audition of the full text of the spot, and then just use the audio they like the best.

We've never changed a spot or watermarked it in any way, but there's a tiny, quiet, cynical voice in my head sometimes that wonders.
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Lizden
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PostPosted: Mon Mar 19, 2012 10:01 am    Post subject: Reply with quote

Yes, changing a few words/acronyms/numbers in the script is a common way of "watermarking" a script.
I used to do it that way & it was a lot easier than say putting a tone under the VO which can be really annoying to the client & much more time consuming.

But, that said, have pretty much stopped the practice myself.
Yes, even in the P2P auditions.
But that's just me.
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Bish
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PostPosted: Mon Mar 19, 2012 10:12 am    Post subject: Reply with quote

I agree that watermarking or changing the script implies a lack of trust which is never a good thing. To my knowledge, I have never been "pirated", BUT... what has happened is that I've had my audition accepted as the completed job (as I know may here have quite often)...

Loved your audition... we'd use it as-is... but you misread some of the copy.


... is something I never want to hear.

Cheers
Peter
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Bruce
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PostPosted: Mon Mar 19, 2012 11:52 am    Post subject: Reply with quote

If you have a particular reason or a sixth sense feeling that makes you not trust them, then don't do the audition. If they're well recognized company then they're not likely to seek trouble.

B
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Hear This Voice



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PostPosted: Mon Mar 19, 2012 12:13 pm    Post subject: Reply with quote

Mark Szabo wrote:
We've never changed a spot or watermarked it in any way, but there's a tiny, quiet, cynical voice in my head sometimes that wonders.


This was what I was wondering about, and I'm glad to hear from all of you fine folks that it doesn't seem to be common practice.

Lizden wrote:
Yes, changing a few words/acronyms/numbers in the script is a common way of "watermarking" a script.
I used to do it that way & it was a lot easier than say putting a tone under the VO which can be really annoying to the client & much more time consuming.

But, that said, have pretty much stopped the practice myself.


Good to know. This is the "3rd option" I was inquiring about. I understand that many don't do it, but it also seems that I'm not the first person to suggest it. All that said, the comments here about theft being rare make me more comfortable with the idea of sending the full/correct sample.

Bish wrote:
I agree that watermarking or changing the script implies a lack of trust which is never a good thing. To my knowledge, I have never been "pirated", BUT... what has happened is that I've had my audition accepted as the completed job (as I know may here have quite often)...

Loved your audition... we'd use it as-is... but you misread some of the copy.

... is something I never want to hear.


Yet another excellent point (no wonder I so enjoy reading these boards!!) In this case, since the request specifically said this was a sample and the actual job was much more, this wouldn't apply, but on jobs where the audition is the piece, absolutely.

And my overarching concern would be that a change was not obvious enough and someone through I was a bad reader rather than a paranoid tinfoil-hat-wearing basement dwelling weirdo (with a nice voice).

Thank you all sincerely for the input and insight. You're a remarkable group of professionals.
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Deirdre
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PostPosted: Mon Mar 19, 2012 12:33 pm    Post subject: Reply with quote

Frankly, If I'm asked to record something for a new, untried client, I simply don't do the whole script if I have any misgivings.
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jsgilbert
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PostPosted: Mon Mar 19, 2012 1:25 pm    Post subject: Reply with quote

I'll break this down for anyone who thinks watermarking is a good idea to show you how you lose nothing by NOT watermarking.

1. Scenario One has a disreputable client looking to rip-off an audition to actually use as part of a production. You submit a watermarked audition. You don't get paid. You submit an unwatermarked audition, you don't get paid.

2. Scenario one is the more common scenario, whereby a client wants you to read something, often 2 minutes or less, in its entirety (for a number of reasons). You watermark the audition and many clients will toss your audition in the trash (I certainly do, as does EVERYBODY I know). - you don't get paid. You don't watermark your audition and you may get booked - You get paid

3. Scenario Three - You watermark your audition and the client doesn't care, this may happen 25% of the time (more or less depending upon who your are reading for and the level of competition)

Bottom line, if they steal your audition, why do you care? In those rare instances, nobody would get paid anyway. So how much money are you out? That's right, zip, zilch, nada.

But if your watermark, you severely lessen your chances of getting hired by the vast majority of reputable clients.

By the by, if your work does get ripped off, there's also the possibility you will find out, in which case you have a remedy (take legal action)

And if it smells fishy, leave it in the newspaper for someone else to filet and bone.

I've yet to see anybody truly come up with any decent rationale for watermarking.
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todd ellis
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PostPosted: Mon Mar 19, 2012 2:48 pm    Post subject: Reply with quote

pretty much what everybody else said. i "watermarked" VERY early in my career because i thought it was the "thing to do" and made me look "more professional". now, nearly "25 years along the road" i think "watermarking" is as unnecessary as "extraneous" quotation marks.
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ConnieTerwilliger
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PostPosted: Mon Mar 19, 2012 5:33 pm    Post subject: Reply with quote

The only time you hear them these days is on sample audio that you are considering buying for a production. If those watermarks weren't there, you can bet your bottom dollar that people would be stealing them.
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