VO-BB - 20 YEARS OLD!

Philip Banks · Posted: Sun May 05, 2013 1:49 am Post subject: Spin, pitch or win?

"Ok, so who are you?"

The question was asked so that I could establish my street cred.

Spin - I'm the voice of a number of major national and international ad campaigns. No. That's spin and it's a matter of opinion. Most VO people if challenged on spun stories will crash and burn.

Pitch - Oh now this is clever and very life insurance sales person. I'm a communication facilitator in the global media world used by major corporations to .... Even in an elevator the snores will be deafening.

Win - Find the fact that he or she values OR know it in the first place.

"If you watch TV or listen to commercial radio anywhere in the UK this weekend you'll hear me selling you carpets, flooring and beds"

In the grand scheme of things that's not very important but it's a fact he or she can hang onto. Why? Your career depends upon it.

The problem with the internet is that everyone picks up the marketing spin ideas and then they spin thmeselves and potential clients until they throw up. We need to unbundle.

New way of doing things - Amish Marketing. Basic idea is to "come out from among them and be ye separate".

Spin or pitch - You think you're fooling the people who count ...That's the thing ...You THINK you're fooling them and you ain't.

Scolaidhe · Guest

I like this.

Philip Banks · Posted: Tue May 07, 2013 5:51 am Post subject:

This is great http://www.bbc.co.uk/news/magazine-22398633

The last line is the best part.

heyguido · Posted: Tue May 07, 2013 7:25 am Post subject:

Bish · Posted: Tue May 07, 2013 7:33 am Post subject:

Self-aggrandizement seems to have become the norm in many fields. It's all part of the "fake it until you make it" ethos which is (at best) not good business practice, and (at worst) just plain lying. It is unfortunate that most "normal" people see anyone who works in media as "cool & hip"... someone who does something important that's a million miles from their own humdrum life. There is an urge to feed the myth (who doesn't want to look cool?) but it's dangerous... we may start believing our own bs and then use the same line on colleagues who know better.

If a "civilian" asks me what they've heard me in, my standard answer is that it's highly doubtful that they've heard anything of mine. If they press, I'll give a couple of boring examples... pick your examples well and you'll stop being the aspirational figure that they want you to be. Trap avoided. Obviously, if you know the person is in the industry and is asking a genuine question, then a succinct, straight answer (with no bs) is the best one (Philip's "Win" point below).

All that being said, what we do is pretty cool though, innit?
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Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls.

DougVox · Posted: Tue May 07, 2013 8:22 am Post subject:

Lee Gordon · Posted: Tue May 07, 2013 11:01 am Post subject:

Yonie · CM Joined: 31 Aug 2011 Posts: 906