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The new voice du jour - Bryan Cranston
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Bruce
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PostPosted: Wed Jan 08, 2014 7:21 pm    Post subject: The new voice du jour - Bryan Cranston Reply with quote

Three references to this commercial for auditions in two days time... I see a (short term?) trend a comin':

http://youtu.be/o9gLqh8tmPA

Bryan Cranston voicing Apple's new iPad spot, "Pencil".

B
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Lee Gordon
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PostPosted: Thu Jan 09, 2014 2:48 am    Post subject: Reply with quote

I just watched the series "Big History" on H2. Cranston narrated and did a nice job.
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Bruce
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PostPosted: Thu Jan 09, 2014 8:56 am    Post subject: Reply with quote

He's one of the finest actors working today in my opinion. The violence and immorality on Breaking Bad was hard to take, but his amazing Heisenberg maneuvers kept me watching through the end. And having seen him on Fallon's show, it turns out he's a really nice guy too.

B
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graemespicer
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PostPosted: Fri Jan 10, 2014 2:30 pm    Post subject: Reply with quote

Bryan Cranston is a voiceover triple-threat - he is a fine actor, has a distinctive voice full of character, and is a celebrity so he attracts the big projects Smile

Why would an agency producer work with Joe "workaday" Voiceactor when he could hang with Bryan Cranston?
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Rick Riley
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PostPosted: Fri Jan 10, 2014 3:38 pm    Post subject: Re: The new voice du jour - Bryan Cranston Reply with quote

Bruce wrote:
Three references to this commercial for auditions in two days time... I see a (short term?) trend a comin':

Bryan Cranston voicing Apple's new iPad spot, "Pencil".


Me thinks you and I are getting the same auditions...
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Jason Huggins
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PostPosted: Fri Jan 10, 2014 3:57 pm    Post subject: Reply with quote

I love a lot of the stuff he's done...but the auditions will probably shift towards whatever is the best voice over during the SuperBowl. What will be this years, "...so God made a farmer."?
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Bill Campbell
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PostPosted: Fri Jan 10, 2014 5:14 pm    Post subject: Reply with quote

I see a lot of celebrity sound alike requests. What I also see is crappy copy
Bryan Cranston couldn't make work!

I'd say interesting, well written copy is a shade more important than the voice.

Most ad agencies aren't very original. Just asking for an Al Pacino sound alike ain't gonna bring their intern written copy alive.
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heyguido
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PostPosted: Fri Jan 10, 2014 8:23 pm    Post subject: Reply with quote

Bryan Cranston and James Earl and Sam Elliott, and your favorite... Could all read a phone book... And get a compelling performance out of it.

Witness the latest Sprint campaign.

I don't begrudge these guys, or Sam Jackson or even Morgan Freeman. They earned it. And they deliver.

I just hope I can deliver that kind of performance in MY voice.

I'm working on it. Inoccent
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Lee Gordon
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PostPosted: Fri Jan 10, 2014 10:01 pm    Post subject: Reply with quote

Bill Campbell wrote:
I see a lot of celebrity sound alike requests. What I also see is crappy copy Bryan Cranston couldn't make work!


I'm not sure about that. I suspect there's a fair amount of crappy copy that Bryan Cranston could make work. But it doesn't necessarily take a Bryan Cranston. I am confident a significant number of us who populate the VO-BB could do so, as well. I take a fair amount of pride in the fact that over the years I have turned a lot of chicken shite into chicken salad.

If all scripts were well crafted, maybe a lot of the people who think they can do what we do, really could. The challenge is to make any script sound good. And I believe a lot of us are up to that challenge.
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Bill Campbell
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PostPosted: Sat Jan 11, 2014 5:45 am    Post subject: Reply with quote

There's no doubt those celebrity voices could make any copy sound better.
My point is the lower tier agencies are not actually hiring those people, they want people who sound like them. Not always a good substitute for the real thing.
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Lee Gordon
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PostPosted: Sat Jan 11, 2014 10:48 am    Post subject: Reply with quote

This is true. But what makes these celebrities make even bad copy sound good is not that they are celebrities, but that they are good actors. My point was, celebrities are not the only good actors.

But you are correct; what many people are seeking is the superficial element (i.e. the sound) rather than the thing that actually makes the commercials they are copying resonate: the acting.
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CarynClark
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PostPosted: Sat Jan 11, 2014 5:58 pm    Post subject: Reply with quote

I also recently heard him on H2 - excellent work.
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Yonie
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PostPosted: Sun Jan 12, 2014 2:39 am    Post subject: Reply with quote

They probably have the ability to voice an opinion on bad copy. Cranston continuously mentions his mindset of only trying to get projects with good writing.
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Foog
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Joined: 27 Oct 2013
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PostPosted: Sun Jan 12, 2014 3:46 pm    Post subject: Reply with quote

Oh No! They just released a new ad:

http://youtu.be/jiyIcz7wUH0

Give it a few weeks, and we'll all be asked to do a read in the voice of Robin Williams. God help us all!


cheers,
Andrew Fogarasi
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ConnieTerwilliger
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Joined: 07 Dec 2004
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PostPosted: Mon Jan 13, 2014 9:44 pm    Post subject: Reply with quote

Well, it was compelling. It's the pacing. The little nuances. And the nice copy.

Takes you back to VO 101 - it's not about the voice. It's about what you do with the words - and it sure helps when the words are great....
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