VO-BB - 20 YEARS OLD!

vkuehn · Posted: Tue Dec 08, 2015 2:30 pm Post subject:

Maybe separation require separate websites, and separate e-mail addresses.

The low expense way of doing that might involve having a website... oh... let's say paul.com. But then for your separate efforts you would have narration.paul.com and for radio production radio.paul.com and for naughty book narrations you could have bawdy.paul.com.

This way you don't pay for multiple urls... just paul.com. Now there will be some crafty souls who look at your multipurpose site and even though you don't have links on the various pages to the other page, ol' crafty will figure out what you have done so don't set up something that would be embarrassing when someone realizes all the connections.

But maybe the bigger discussion at this point is: How critical is web presence to one's V-O marketing? It gives us a warm fuzzy feeling to share our website address with our friends and they feed our ego by ooooohing and aaaaahing over it.... but what other parts of marketing might we be overlooking while we fixate on our slick website? Maybe some of our peeps here can share how they rank web presence in the whole big picture.

Eddie Eagle · M&M Joined: 23 Apr 2008 Posts: 2393

Bob Bergen · CM Joined: 22 Apr 2008 Posts: 981

A website today is what a reel to reel demo was in the 80s. It is your essential calling card to market your vo career. I hear through the grapevine that in some smaller markets agents still ask for a CD. But I haven't burnt or sent out a CD in almost 15 years.

And yes, each genre can be reflected on it's own page from the same site. If the buyer has the time to surf further to see what else you do:

1) Great! Who knows where they will end of one day and may need those skills from you! OR may know someone in other genres of vo and can recommend you!
2) If they have the time to surf, perhaps they aren't the busiest of buyers??

But the bottom line is, you want your marketing to be specific and strategic. One size fits all marketing is too homogenized for any industry or business. This is what most vo actors do, and it's why it's not working for most vo actors. You want to be ahead of the herd, not amongst them. With one size fits all marketing, buyers may see/hear versatility, but often they then have no idea where you fit into their world. Market to just their world which is also more user friendly. The fewer clicks for the buyer the better. It will not go well if they have to go hunting to find the genre of vo they need. Time is money!

And as far as the expense goes, holy cow, is it cheaper today than it was in the late 70s!!! From the reel to reel demos, to the crack and peel labels, the padded envelopes, postage, etc., I spent about 10 grand a year marketing. No one needs to spend 10 grand on a website. And the tangible marketing is free once you have the tools for which to market. The only cost is time and even that is so much shorter than before.

DougVox · Posted: Tue Dec 08, 2015 3:20 pm Post subject:

Bish · Posted: Tue Dec 08, 2015 3:57 pm Post subject:

Niche based? How about...

Nietzsche based: I'm a value-creating Ubermensch.

(Yes! It's a nihilistic philosophy joke - but not entirely without relevance!)
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Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls.

DougVox · Posted: Tue Dec 08, 2015 4:07 pm Post subject:

Lee Gordon · Posted: Tue Dec 08, 2015 9:09 pm Post subject:

heyguido · Posted: Wed Dec 09, 2015 7:02 am Post subject:

No price is too high to pay for the privilege of owning yourself. Inoccent

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Don Brookshire
"Wait.... They wanna PAY me for this?"