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The right person, the right business, the money will come
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11075
Location: Portgordon, Scotland

PostPosted: Fri Apr 08, 2016 11:36 pm    Post subject: The right person, the right business, the money will come Reply with quote

THINK ON!
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
Posts: 13023
Location: Camp Cooper

PostPosted: Sat Apr 09, 2016 7:08 am    Post subject: Reply with quote

So if you're working harder than ever to make the same money you did 5 years ago, it's time to change businesses?
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vkuehn
DC


Joined: 24 Apr 2013
Posts: 688
Location: Vernon now calls Wisconsin home

PostPosted: Sat Apr 09, 2016 7:40 am    Post subject: Reply with quote

Deirdre wrote:
So if you're working harder than ever to make the same money you did 5 years ago, it's time to change businesses?


Valid question!

The dream is: I am searching for the business that gets better year after year.

The reality is: People all around us are struggling just to keep up with their past and wondering if it is time to change. (I'm not just talking about voice people. I'm talking about business people, artists, craftsmen, industrial workers. Small business owners. Doctors. Hotel/casino operators running for president.)
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11075
Location: Portgordon, Scotland

PostPosted: Sat Apr 09, 2016 8:55 am    Post subject: Reply with quote

Honest answer is yes. I stole that quote from a Native American lady who ran a business in a remote part of the US. The interviewer asked her how she made it work, the "title" was her response.

Most people spend far too much time over complicating a simple business. In some cases people really should quit but more often than not they just need to discomplicatify.

The questions that any business person needs to answer in order find the way ahead are fairly simple but are UNIQUE to the person.

Serious offer. If anyone would like me to "ask them questions" I'm at the end of a phone, on Skype or they can come over here and walk the dogs in between interrogations.

We do not QUIT we adapt.
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vkuehn
DC


Joined: 24 Apr 2013
Posts: 688
Location: Vernon now calls Wisconsin home

PostPosted: Sat Apr 09, 2016 9:13 am    Post subject: Reply with quote

I just added these to my "Bucket List":

Travel across the pond and walk Philip's dogs.

Engage Philip in mutual interrogation.
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Bish
3.5 kHz


Joined: 22 Nov 2009
Posts: 3738
Location: Lost in the cultural wasteland of Long Island

PostPosted: Sat Apr 09, 2016 10:18 am    Post subject: Reply with quote

Philip Banks wrote:
Most people spend far too much time over complicating a simple business.
This.

One of the main issues is that over the past few decades there has been a dramatic increase in people making a business out of telling other people how to run their business. Every half-wit with an MBA, every marketing guru, and every social media expert has a plan that makes them invaluable to us.... and as a general rule, we give them far more credence than they collectively deserve. As they say, the only people to benefit from self-help books are the people who write them. We have all become de-focussed from what is our core business and spend a fortune on advice about the color palette and typeface used on our websites. It's not that this stuff is completely unimportant... it's just that we have put a disproportionate value on it and get distracted from our core as we descend down the rabbit-hole.
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Bish a.k.a. Bish
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todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 10529
Location: little egypt

PostPosted: Sat Apr 09, 2016 3:04 pm    Post subject: Reply with quote

i use this line all the time - "i'm not bright enough to make it complicated." --- people think i'm being snarky (and i KINDA am) but that's really my whole business plan.

1) is it in my wheelhouse to do?

2) can i do it for what you are willing to pay?

3) profit
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DougVox
The Gates of Troy


Joined: 10 Jan 2007
Posts: 1706
Location: Miami

PostPosted: Sun Apr 10, 2016 12:21 pm    Post subject: Reply with quote

todd ellis wrote:
...my whole business plan.

1) is it in my wheelhouse to do?

2) can i do it for what you are willing to pay?

3) profit


Don't really need much more than that. Brilliant.
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todd ellis
A Zillion


Joined: 02 Jan 2007
Posts: 10529
Location: little egypt

PostPosted: Sun Apr 10, 2016 3:42 pm    Post subject: Reply with quote

oh! there IS a (4) --- sorry --- i forgot ...


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Bailey
4 Large


Joined: 04 Jun 2005
Posts: 4336
Location: Lake San Marcos... north of Connie, northwest of the Best.

PostPosted: Sun Apr 10, 2016 6:41 pm    Post subject: Reply with quote

(5) get a bigger lake.
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"Bailey"
a.k.a. Jim Sutton
Retired... Every day is Saturday, except Sunday.
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"Be a Voice, not an Echo."Ninja
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11075
Location: Portgordon, Scotland

PostPosted: Mon Apr 11, 2016 12:08 am    Post subject: Reply with quote

You need to train with the future Mrs Banks in LA to get a real grip on OUR business.

"What did you learn today, dear?"

"F***!"

"Awesome!"
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
Posts: 13023
Location: Camp Cooper

PostPosted: Mon Apr 11, 2016 8:19 am    Post subject: Reply with quote

If the money only comes occasionally, what does that mean?
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11075
Location: Portgordon, Scotland

PostPosted: Mon Apr 11, 2016 8:54 am    Post subject: Reply with quote

Too few people are choosing you or they are paying too little money.

4 network TV commercials in the UK per year achieving 3000 TVRs (Television ratings) would earn a VO around $75,000 per year. 2142 local radio ads (UK) will achieve the same result or 250 corporate jobs or ... You get the picture.

I spend ages approaching ad agencies for the TV stuff, local radio stations for the little ads and baby corporate production companies for the corporates. Needless to say I continued talking to people in all areas of the market who used voices.

I've attended. VOX, VO mixers, VOICE, Faffcon et al and the income generated, at best estimate, ZERO. I suspected that would be the number when I attended but that was not why I attended. I joined (years ago) the UK Union, Equity. Income generated, not a great deal and the benefits of membership were not about me so I am not complaining.

The tight focus on the right number of occasions or the right amount of money or indeed a combination of both is a real pain but it appears to work.

Film at 11.
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Bob Bergen
CM


Joined: 22 Apr 2008
Posts: 981

PostPosted: Mon Apr 11, 2016 9:46 am    Post subject: Reply with quote

I've attended a handful of vo cons, never with the intention or goal that they will generate income. Sometimes I'm there to speak, teach workshops, etc. My contributions there are not to generate income for attendees. They are to educate and offer skills and tools for the voice actor to use in auditions and their career.

But even these tools are not to generate income. They are to make actors better cartoons voice actors. The generating of income is a fortunate byproduct for the fortunate few.

VO cons are also for comradery for actors working in a world where we rarely see like people anymore. Now that has value that you cannot put a dollar sign on!

The only cons I've ever generated work from would be gatherings like Promax, which specializes in on air promo. But attending these takes strategy, not just your presence. The purpose is to make and nurture relationships.

The strategy starts way before one attends. Months before the convention you need to research a lot, such as:
- who the promo producers are for every network, program, or cable channel you are right for (which, I guess I should have started with know what types of networks, programs, or cable channels you are right for)
- what shows or network/cable channel promo contracts you might be right for are about to expire over the next few months


Once you have that research down, you have a 4 day convention to meet these buyers. Then your marketing and networking skill set comes into play. As I've said a million times, a good marketer markets in a way the person they are marketing to has no idea they've been marketed to.

Then the real work starts. You come home, you inform your agent whom you've met, and let them do their magic. In the meantime, you've collected everyone's business cards. (never give out your own unless you are asked for it! for actors that looks desperate and needy to shove a business card into the face of a buyer who hasn't asked for it! plus, they will toss yours! you will follow up with theirs!)
- email a "nice to meet you" note along with your demo
- follow them on Facebook/twitter/etc. And make sure your social network presence which you use for your career reflects your career, not your day to day!

STILL no guarantee for income! But it's this kind of convention/networking that furthers the chances for tangible work! And you never know when meeting a buyer will trigger work. It could take a day, it could take years. But it starts with making and nurturing relationships.
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Deirdre
Czarina Emeritus


Joined: 10 Nov 2004
Posts: 13023
Location: Camp Cooper

PostPosted: Mon Apr 11, 2016 11:40 am    Post subject: Reply with quote

Philip Banks wrote:
Too few people are choosing you or they are paying too little money.


Or Both!
Time to put my application in at the local greenhouse, apparently.
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