| View previous topic :: View next topic |
| Author |
Message |
dshetterly
Contributor II
Joined: 15 Jan 2007
Posts: 63
Location: Medford, OR
|
 Posted: Mon Jan 14, 2019 11:37 am Post subject: What constitutes a "Major" market? Top 10? Top 50 |
 |
|
Trying to get a better understanding for rate determination purposes. I've got the latest Nielson report outlining who the top 100 are, but where does "Major" downgrade to "Medium"? Thanks!
_________________
www.dereksvoice.com |
|
| Back to top |
|
 |
MBVOXX
Been Here Awhile
Joined: 03 Jun 2008
Posts: 236
Location: USA
|
| Posted: Tue Jan 15, 2019 3:49 pm Post subject: |
|
|
after working in the radio biz for a long time my interpretation of "major market" had always been the top 5. NY,LA, CHI,SF, DFW. with SF & DFW regularly swapping positions 4 & 5 due to population growth, along with some recognition to the other 5 in the top 10 group. 11-25 are the medium markets.
All others rank lower than medium...ie: "small"
as for VO talent rates , NY,LA, CHI have long been considered the majors. |
|
| Back to top |
|
|
dshetterly
Contributor II
Joined: 15 Jan 2007
Posts: 63
Location: Medford, OR
|
| Posted: Tue Jan 15, 2019 4:29 pm Post subject: |
|
|
Thanks for the input; that's pretty much the conclusion I was going to work with.
_________________
www.dereksvoice.com |
|
| Back to top |
|
|
Lee Gordon
A Zillion
Joined: 25 Jul 2008
Posts: 6864
Location: West Hartford, CT
|
| Posted: Wed Jan 16, 2019 1:40 am Post subject: |
|
|
Would you consider Baltimore, San Antonio, Kansas City, Las Vegas, and Louisville small markets? I would think they are all at least medium and they are all ranked between 25 -50. It's somewhat arbitrary, but I think you could argue that the dividing line between medium and small is somewhere between #55 and #75.
_________________
Lee Gordon, O.A.V.
Voice President of the United States
www.leegordonproductions.com
Twitter: @LeeGordonVoice
 |
|
| Back to top |
|
|
Lance Blair
M&M
Joined: 03 Jun 2007
Posts: 2281
Location: Atlanta
|
| Posted: Fri Jan 18, 2019 2:17 pm Post subject: |
|
|
For VO
1.) The Major 3
2.) 25-50 (Sorry, Buffalo)
3.) And the rest (sung in Gilligan's Island early theme voice)
_________________
Skype: globalvoiceover
and now, http://lanceblairvo.com the blog is there now too! |
|
| Back to top |
|
|
Bruce
Boardmeister
Joined: 06 Jun 2005
Posts: 7977
Location: Portland, OR
|
| Posted: Fri Jan 18, 2019 2:22 pm Post subject: |
|
|
Sunspots pays by market size with a big rate drop at #51. Of course New Orleans, where I used to do quite a few commercials, held the vaunted #51 spot in their calculations. Oh well.
B
_________________
VO-BB Member #31 Enlisted June, 2005
I'm not a Zoo, but over the years I've played one on radio/TV. . |
|
| Back to top |
|
|
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
