VO-BB - 20 YEARS OLD!

asnively · Last edited by asnively on Fri Feb 27, 2009 1:46 am; edited 1 time in total

I'm hoping somsone can share their wisdom with me here...

Outside of radio and TV spots, I usually charge by the page or word. I have to quote a project for a new prospective client I met through random networking.

His company does interactive touch screen presentations for retail displays. The sample script he sent me is reminiscent of IVR prompts:
"Touch a feature to learn more!"
"Rounded edges-- safe for little fingers!"
"Now, choose your color!"

This could be a nice ongoing client for me-- he and I really hit it off and I'd like to work with him. I'll be seeing him early tomorrow morning. What would be a smart rate proposal for this kind of work? Keeping in mind, of course, that I am totally awesome and oozing mega talent BUT don't want to scare the guy...
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Mercedes Cars

bobsouer · Posted: Thu Jan 04, 2007 5:45 am Post subject:

Amy,

By the page or by the word seems like a sensible way to approach this sort of thing. For my own clients, with projects like this, I usually charge a flat rate of something in the neighborhood of what a Category II industrial narrate rate would be. (I haven't look up those rates in a while, so I don't know the exact number, but it's on the AFTRA and SAG sites, I'm sure.)
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Be well,
Bob Souer (just think of lemons)
The second nicest guy in voiceover.
+1-724-613-2749
Source Connect, phone patch, pony express

tackerman · Posted: Thu Jan 04, 2007 5:59 am Post subject:

Halfway down the page!

Deirdre · Posted: Thu Jan 04, 2007 6:16 am Post subject:

These are my considerations for POP or Point-of-purchase audio:

How big a market?
National? Regional? Single-store?
Duration of media usage?

Get a signed agreement.
This kinda stuff would price out in a similar fashion to radio imaging liners.

a per-page rate
20 lines per page
half-page minimum, if you like

You can make your own choices based on the market size and usage duration. for instance:
$25 per page with a $15 minimum for a single-store. (this is lowball, I know, but it shows how low you can go without compromising your integrity)
$300 per page with a $125 minimum for a regional placement.

More, if the budget will bear and the anticipated usage is an entire year.
However, most of these POP things have a limited shelf-life, as it were.
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DBCooperVO.com
IMDB

asnively · Posted: Thu Jan 04, 2007 8:20 am Post subject:

Thanks guys! I've been wrestling with the idea of usage...I get the impression he'll want buy out. I got an email from him over night saying that what he is considering me for is using me for the kiosk software's tutorial voice, then offering me as part of a customization package...
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Mercedes SSK

bobsouer · Posted: Thu Jan 04, 2007 8:57 am Post subject:

Deirdre · Posted: Thu Jan 04, 2007 10:01 am Post subject:

Bruce · Posted: Thu Jan 04, 2007 11:34 am Post subject:

I've done a handful of narrations that ended up in Home Depot video displays and the like and was happy with a basic narration rate. I've walked by a jillion of those in the stores over the years and almost never see anyone paying any attention to them, so I'm not worried about over exposure, that's for sure.

B
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VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .

bobsouer · Posted: Thu Jan 04, 2007 12:18 pm Post subject:

Bruce,

That's my thought on this subject as well. And if, as seems to be the case with Amy, there's a shot at having regular update work...that's sweet indeed. Work you don't have to work to find.
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Be well,
Bob Souer (just think of lemons)
The second nicest guy in voiceover.
+1-724-613-2749
Source Connect, phone patch, pony express

asnively · Posted: Thu Jan 04, 2007 6:21 pm Post subject:

The meeting went very, very well. I quoted my usual per page rate, which is in about the high-middle as these things go. He sent me a script and some direction and the gig is mine, Mine MINE! Woo hoo! (I booked two today-- I'm small potatoes, so I'm usually excited if I book one!)
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Ferrari 275

ConnieTerwilliger · Posted: Thu Jan 04, 2007 7:02 pm Post subject:

bobsouer · Posted: Thu Jan 04, 2007 7:25 pm Post subject:

todd ellis · Posted: Thu Jan 04, 2007 7:25 pm Post subject:

asnively · Posted: Thu Jan 04, 2007 7:50 pm Post subject:

"Customer Assistance needed in the key cutting area, near the back door..."

Well, soon you may stick your photo CD into a kiosk at the drugstore, only to have me order your around for the next few minutes!
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Ferrari Mondial

allensco · Posted: Thu Jan 04, 2007 8:30 pm Post subject: