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auditioning on the pay for play sites
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Hart
Assistant Asylum Chief


Joined: 03 Jan 2006
Posts: 2107
Location: Foley, AL

PostPosted: Mon Mar 26, 2007 8:40 pm    Post subject: auditioning on the pay for play sites Reply with quote

I know we hash over these sites fairly regularly but I got to thinking after reading Banksey's recent thread and wanted to share this train of thought.

I’ve heard and read a lot lately about people auditioning on these sites and I decided to look at it from a financial point of view. Let me make a few assumptions. First, let’s throw out the initial sign up fee. It just complicates this example. Now, I recall reading on another forum the opinion that landing 1 gig in 400 auditions is a good average. We’ll assume that the average job pays $250 for said site. Oh, and let’s assume it takes 15 minutes to complete one audition.

400 auditions x 15 minutes = 6000 minutes or 100 hours.

$250/100 hours= $2.50 per hour. Lets say you landed four jobs at $250 or one job for $1000. Congrats, you just averaged $10 an hour.

Just something to think about. It might even be valuable if you change my assumptions to match your own work habits and speed.

And to expose any potential bias: I’m a paying member of one site. I rarely audition anymore unless I think it’s a lead that I’m tailor made for. Last year I made my money back and then a little on private leads.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
Posts: 11076
Location: Portgordon, Scotland

PostPosted: Tue Mar 27, 2007 12:51 am    Post subject: Reply with quote

Vanity and dreams cloud the judgement of a lot of Voice Overs. If you are a Voice Over for business reasons this must not be allowed to happen. It is possible to keep your business head without being a cynical money grabber.
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tackerman
The Gates of Troy


Joined: 14 Jun 2006
Posts: 1741
Location: in the ether

PostPosted: Tue Mar 27, 2007 1:24 am    Post subject: Reply with quote

I think there's a natural arc in the use of these sites.

At some point after auditioning for everything under the sun you realize that they're just another vehicle for advertising your services... and auditioning for an occasional job that's right up your alley and has a reasonable rate.

Otherwise your efforts are better spent elsewhere.
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Dan-O
The Gates of Troy


Joined: 17 Jan 2005
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PostPosted: Tue Mar 27, 2007 6:12 am    Post subject: Reply with quote

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Last edited by Dan-O on Thu Mar 29, 2007 2:52 pm; edited 1 time in total
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BenWils
The Thirteenth Floor


Joined: 08 May 2006
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Location: In a Flyover State

PostPosted: Tue Mar 27, 2007 6:30 am    Post subject: Reply with quote

I agree. 1 in 400 seems to me to be a sign. What is the sign telling you???...could be many things. Perhaps you are always way too late for the show or perhaps nobody is interested in your sound???Or maybe you don't follow directions well and your auditions get tossed to the side??

As Dan said, not to be mean, if you are getting 1 of 400 gigs that you bust your tail to audition for...one must think....I need to change my approach.....or approach another vocation. The 5% and 95% thing tells us that there are way more people who are floundering and will never ever make it. One must look at the signs....adjust if needed and if still not making progress after several adjustments, consider approaching another dream. Your sound may not be all that bad...it's just not what people are looking for where you are selling it.
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CWToo
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PostPosted: Tue Mar 27, 2007 7:57 am    Post subject: Reply with quote

Insurance salespeople are told that every cold call is worth a dollar, which sort of translates to auditions.

But another way to think of auditions is as practice with pressure (Suck = no work). You also get to stretch by doing some things you don't ordinarily do. You also can find out that there are things you can't do well which need work.

And as my father once told me, "Never calculate how much you make an hour."
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bobsouer
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Joined: 15 Jul 2006
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Location: Pittsburgh, PA

PostPosted: Tue Mar 27, 2007 8:32 am    Post subject: Reply with quote

Dan-O wrote:
Every time I audition a narration, I keep in the back of my brain that Bob Souer might be auditioning for this. What can I do to make it stand out over his read?

Dan,

Interestingly enough, I think just about exactly the same thing. How can I stand out from Dan Nachtrab's read? He's one of the big dogs and I'm hoping to run in his pack some day.

And, now that Philip is part of the Voice123.com family, he's part of the mix; and his American accent is better than mine!

Seriously, no matter what anyone says, I don't see auditioning as a competition. I see it as a process like panning for gold. How much time did those old miners spend thinking about the sand and rocks in their pan? None. They were looking for the gold and were delighted and enriched when they found it.

Honestly, I never think about who else might audition for a given job, because I never audition for anything other than what I know I'm a good match for. (And that meets my minimum budget standards.)
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paddyo
CM


Joined: 12 Jul 2006
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PostPosted: Tue Mar 27, 2007 8:41 am    Post subject: Reply with quote

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richgates
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PostPosted: Tue Mar 27, 2007 9:14 am    Post subject: Reply with quote

I really like your attitude about this Bob, but it is ultimately a competition. Not in the conventional sense since it isn't a simple matter of who's the most qualified. But the fact that you are up against other talent for the gig.

I think competition is a good thing to be honest. At least for me it is, because it helps me reach down deep and bring out my best. I liken it to my experience playing basketball. When I faced players who were far superior to me, I would raise my game to their level.

I think you can have competition and still be friendly with your competitors. I've noticed that about a lot of the folks here as well. By and large the members of VO-BB are extremely willing to help, which you wouldn't see as much in other fields where people are competing for work.
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bobsouer
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PostPosted: Tue Mar 27, 2007 9:21 am    Post subject: Reply with quote

Rich,

The metaphors that help you raise your game are the ones you need to use. I was perhaps the world's worst basketball player. (I managed to foul out of a game in the first four minutes once.)

Except among the "bottom of the barrel" crowd, there's really very little competition. The voice that's right for the job (assuming the producers know about that person) is the one that will be hired.

I suppose the main reason I shy away from competition metaphors is because it's hard for me to forget about being beaten. It's very easy for me to forget about not being cast when I'm not the right voice. At the end of the day, I have to be able to go to sleep, and forget what's in the past so I can press on toward what's ahead, tomorrow.
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Gp
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PostPosted: Tue Mar 27, 2007 9:31 am    Post subject: Reply with quote

Another way to look at it is that....now someone else has heard me. Was my performance memorable? Was my heart in what I was doing? If that's the case then there IS one more that has heard you. You may not be right for this job....but you may be right for another.
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richgates
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PostPosted: Tue Mar 27, 2007 9:37 am    Post subject: Reply with quote

I totally understand your point of view Bob especially from a psychological perspective. I guess what it comes down to is what keeps you motivated. For me I like to think about who I might be competing against because knowing that will help me elevate my performance.

Whatever works best for you is clearly the way to go. Smile
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TheVoiceOfBob
14th Avenue


Joined: 05 Oct 2006
Posts: 1411
Location: Pittsburgher in the Carolinas

PostPosted: Tue Mar 27, 2007 9:41 am    Post subject: Reply with quote

As president of the "bottom of the barrel" crowd, I admit to thinking of it as a competition. Perhaps I should change that thinking, maybe I won't get so depressed when I look at 477 audition submissions with one job.

I don't do as many "custom" auditions, so that might be where I'm hurting myself. I tend to answer the Generic requests from V123, and answer Voices.com with my Generic demos for most everything.
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Hart
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Joined: 03 Jan 2006
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PostPosted: Tue Mar 27, 2007 10:57 am    Post subject: Reply with quote

Interesting responses, thank you. Here are some random replies.

I agree that 1 in 400 number seems off and if that's what one averages then perhaps a career change is in order. That was sort of an unspoken point I was trying to make I think. It was late when I typed that last night.

Dan, Okay, 1 in 50 sounds reasonable to me. Let's apply it:

50 auditions x 15 minutes = 750 minutes or 12.5 hours.

$250/12.5 hours= $20 per hour.

I typed up a section last night for Banksey about applying the 5 percent rule of his but then deleted it. I was getting too wordy. I would guess it does apply to these sites. After listening to literally hundreds of demos it's easy to assume 90 percent never get any work, 5 percent may get a phone job or two because of low bids, and 5 percent are truly talented and land jobs regularly. That sound about right?

Ultimately I agree with Tom, and an opinion that's been stated here many times before, that these sites are best viewed as another marketing opportunity.

Thanks for participating in the discussion. Very interesting.
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Lizden
A Zillion


Joined: 04 Dec 2006
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PostPosted: Tue Mar 27, 2007 11:42 am    Post subject: Reply with quote

bobsouer wrote:
And, now that Philip is part of the Voice123.com family, he's part of the mix; and his American accent is better than mine!


OH, I'm SO glad I won't be in the same auditioning pool as Banskey!!!...unless of course they don't know whether they want a male or a female.... Lips Are Sealed

so....come on in! The water's fine! Smile

In terms of the "competition" angle, I'm in the same boat with Bob ...(OK...what's with all these water metaphors!!!?)
I tend to see "competition" in this sense in a negative way, so I do the best that I can & don't really think about who else is throwing their voice into the mix.

But that's just me!

Liz
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