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TheVoiceOfBob · Posted: Thu May 17, 2007 12:25 pm Post subject: mailer/post card concepts

I have someone working on some ideas for a "branding" for myself and I wanted to share her first swipe at it. Here's two of her ideas for postcards. (she had a third, but it had a big microphone)
She did make a mistake and it should be theVoiceofBob.com, but that's minor. I wanted some opinions.

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Jeffrey Kafer · Posted: Thu May 17, 2007 12:37 pm Post subject:

Can't say I'm a huge fan of either. They're too busy (especially the bottom one. What is all that crap?) and make me work to see the one line of text. And that one line doesn't tell me anything. I know you want it to be a teaser, but you have very little time to tell them what you can offer them before the prospective client moves on to the next piece of "junk mail."

Take a look at Amy's postcards. They have a lot more info on them without the need for turning them over. Unless you already have an established relationship with the recipient, I'd focus more on the message than the look.
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KaraEdwards · Posted: Thu May 17, 2007 1:19 pm Post subject:

Of the 2- I like the first. But, I don't think either is a good representation of you. I think it would be cool to play off your Nascar stuff! Everyone knows Nascar and it seems BIG. Maybe race car style headlights...with something like 'They won't just hear...They will stop and listen'...I dunno- I'm not a branding person. But I'm all for brands that demonstrate your voice before you even hear anything.

You have such a 'cool guy' vibe in my opinion...Use a picture of something you love!
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CarynClark · Posted: Thu May 17, 2007 4:58 pm Post subject:

Hi there,

Hmmm... I agree with Jeff, I'm not a big fan of either one. They're too hard to find the message.

Matter of fact, immediately upon seeing them, I think you should do a plain, glossy white finish, and in a cool font, maybe in black, right centered right smack in the middle, say:

They won't just hear me, they'll LISTEN.

Then bumped down a bit, again centered, in maybe a red font, slightly smallerm in another color that's YOU (one prominent on your site or logo), put your site address.

Plain, yes, but the font can really make it interesting. And, it'll get your message across. Make 'em LISTEN! Smile

Just a thought!! Caryn
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TheVoiceOfBob · Posted: Thu May 17, 2007 6:34 pm Post subject:

Thanks for the feedback.

I wanted to bounce this off of the group before I gave my opinions.

This is of course just a concept, just trying to get a feel for what works, my gut reaction is just too busy with not enough information. I'm glad you saw it much the same as I did.
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Bailey · Posted: Thu May 17, 2007 10:08 pm Post subject:

I like your concept of "They wont just hear me, they will listen"
I was wondering if by using another approach, you could answer the question "Why will they listen?".
It's all just talk... but when you talk... you can get the idea across, so that the customer will listen... and understand.

My design is a little crude... but I hope you get my point.
Wink

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richgates · Guest

To be honest when you use phrases like...

"They won't just hear me... They will listen!"

I like the whole understated approach. All the other text seems superfluous and distracting from the real message. Sometimes less is more and makes the message more compelling.

Take what I'm saying with a grain of salt as I'm still working on my own personal branding. I have a good concept but I am having difficulty fleshing part of it out.

TheVoiceOfBob · Posted: Fri May 18, 2007 6:36 am Post subject:

I like ALL of your opinions! Believe me.

I agree that the phrase should be more understated. Like I mentioned, the designer liked the phrase so much I think it effected her use of it.

My idea was to give her basic concepts, see what she comes back with, and go from there. This was step one, getting her ideas with very little input. Step two is giving her more input including many of your ideas/opinions. It's a group effort.
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Try to imagine a world where there is no such thing as hypothetical situations.

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todd ellis · Posted: Fri May 18, 2007 6:45 am Post subject:

i don't mind the 1st so much - maybe just fade the background back a bit more ... it's the concept in general i'm having trouble with. i think there is a better than average chance that it will read: "they won't hear me ..." we don't really look at marketing, as a rule, it just kinda floats through our brain. what sticks is, in many cases, what we EXPECT to see.

here's an example i saw yesterday: Limited $ Marketing

i guess it's supposed to mean if you have a low budget - we can provide a marketing plan that will work for you.

what i saw was someone who could, perhaps, provide me with something ... but probably not very much.

i think there is something in your plan - but you might want to tweak it a bit more ... jmho.
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audio'connell · Posted: Sat May 19, 2007 4:21 pm Post subject:

While not trying to pile on as only an amateur graphic designer, simple is best:

* Tie in iconography you use from your web site
* Tie in fonts you use from your web site
* Keep the imagery simple and familar
* Let the message stand out

The use of color is based a bit on your web scheme and should not be considered as final. Someone with more color experience than I should review.

I hope this helps.[/img]
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asnively · Posted: Sat May 19, 2007 4:53 pm Post subject:

And Peter knocks it right out of the park! Sweet!
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Deirdre · Posted: Sat May 19, 2007 4:56 pm Post subject:

It is arresting to say the least!
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audio'connell · Posted: Sat May 19, 2007 4:56 pm Post subject:

The bad news is I too often swing with my eyes shut.

Its even tougher to golf that way Laugh

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TheVoiceOfBob · Posted: Sat May 19, 2007 7:01 pm Post subject:

Peter,
Your thinking is right in line with what I want to do. The plan is to use whatever comes out of this work with the graphics artist to revamp the website. I want something simple that I can use on the site, postcards, business cards, etc...
The web site as it is today is one I threw together in about 30 minutes. It deserves more attention!
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Try to imagine a world where there is no such thing as hypothetical situations.

The Voice of Bob