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TheVoiceOfBob 14th Avenue

Joined: 05 Oct 2006 Posts: 1411 Location: Pittsburgher in the Carolinas
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Posted: Wed Sep 12, 2007 9:10 am Post subject: What does a "public service announcement" sound li |
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A job on Voices.com looking for a read that sounds like a public service announcement rather than a radio commercial.
I'm trying to decide how that client wants it read. Very dry? Very plain? What do you all think? ( Or Yunz in my Pittsburghese) _________________ Try to imagine a world where there is no such thing as hypothetical situations.
The Voice of Bob |
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mcm Smart Kitteh

Joined: 10 Dec 2004 Posts: 2600 Location: w. MA, USA
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Posted: Wed Sep 12, 2007 9:45 am Post subject: |
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You aren't trying to sell something - you're not pumped up and smiling - so much as you're trying to deliver information to people who need it - really need it as opposed to, somebody wants them to think they need it. The subjects are usually serious, which doesn't necessarily mean dry and plain - sometimes the tone is sombre, or dramatic. I just did one about the effect of second hand smoke on children. The first line was something like, "When you smoke, children smoke too." The client wanted a stern tone, almost angry.
Hope this helps.
Last edited by mcm on Wed Sep 12, 2007 9:45 am; edited 1 time in total |
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DaveChristi King's Row

Joined: 03 Aug 2006 Posts: 1033 Location: Bend, OR
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Posted: Wed Sep 12, 2007 9:45 am Post subject: |
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I'm always amazed by these kind of descriptions. "National Feel", "PSA Style"...
In reality what the Producer/Director should be asking for is that the read fit the copy. Does the copy call for a compassionate, caring voice, or a happy, lighthearted read?
Look at the copy:
Quote: | If you’ve had an increase on your adjustable rate mortgage, you could be eligible for a new, lower-interest loan insured by the FHA.
President Bush has authorized the FHA to provide new, lower-interest loans to qualified homeowners who’ve experienced a reset, or rate increase, on their adjustable mortgage.
To learn more, call New England’s leading FHA direct endorsement lender right now…at 1-800-EAST WEST. |
This is an "informational" spot. They're trying to say, "We're doing you a service by providing you with this information". Obviously you wouldn't use your "screaming car dealer" voice for this one.
I'd say let the copy guide your read and you'll be spot-on! _________________ Dave "Christi" Felton
The Character Voice Actor |
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TheVoiceOfBob 14th Avenue

Joined: 05 Oct 2006 Posts: 1411 Location: Pittsburgher in the Carolinas
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Posted: Wed Sep 12, 2007 11:36 am Post subject: |
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Thanks for the input. I usually try to read the copy and determine the angle when there isn't any direction but I wanted to get some feedback when presented with what the client feels they want.
It seems like I never get to use my "Crazy Eddie" voice anymore!
Insane! _________________ Try to imagine a world where there is no such thing as hypothetical situations.
The Voice of Bob |
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Diane Maggipinto Spreading Snark Worldwide

Joined: 03 Mar 2006 Posts: 6679 Location: saul lay seetee youtee
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Posted: Wed Sep 12, 2007 12:14 pm Post subject: |
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remember the egg? remember your mind on drugs? mmm hmmm that's what i'm talkin' 'bout. that's a memorable PSA, as is the american indian crying at the litter. give a hoot don't pollute. _________________ sitting at #8, though not as present as I'd like to be. Hello!
www.d3voiceworks.com |
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Lizden A Zillion

Joined: 04 Dec 2006 Posts: 8864 Location: The dark recesses of my mind
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Posted: Wed Sep 12, 2007 2:06 pm Post subject: |
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D*mn!
I'm feelin' old when all those bring back memories!!!
L. _________________ Liz de Nesnera O.A.V. ~ Livin' The VO Dream!
English/French Bilingual VO w/ ISDN
HireLiz.com / liz@hireliz.com |
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scottnilsen King's Row

Joined: 12 Jul 2007 Posts: 1170 Location: Orange County, CA
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Posted: Wed Sep 12, 2007 2:39 pm Post subject: |
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I bet you could even find all those old spots on YouTube if you really wanted. _________________ We have nothing to fear but fear itself.
Well, that and mimes.
(714)408-6405 www.scottnilsen.com |
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Brett Mason Backstage Pass

Joined: 03 Jul 2007 Posts: 491 Location: Tidy Town, NC
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Posted: Wed Sep 12, 2007 2:52 pm Post subject: |
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You RANNNNNNNNNNGGGGGG!
Click HERE
...now this is not the original egg in the frying pan, but it gets the point across I think...
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LaughterHeals Contributor II

Joined: 18 Apr 2007 Posts: 68 Location: ewwwwtah
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jrodriguez315 A Hundred Dozen

Joined: 26 Sep 2006 Posts: 1202 Location: New Jersey
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