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Possible alternative to CD demos?
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JBarrett
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Joined: 19 Feb 2007
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Location: Las Vegas, NV

PostPosted: Fri May 30, 2008 4:54 pm    Post subject: Possible alternative to CD demos? Reply with quote

I got this link from a friend. Part of me thinks it'd be fun to distribute a handful of demos this way (i.e. if an agency asks for a CD, send this instead). However, another part is thinking of the possible down-sides, the biggest being...
  • Cost: a one-off wouldn't cost much, but they're not exactly cost-effective for large quantities.
  • Convenience: While a CD can be played in either a computer or a stand-alone player, this thing requires a computer. Might be a possible turn-off. However, the recipient can copy the demo to their computer for greater convenience if desired, so that's a possible plus. Then again, if they'd wanted a digital file, they would've asked for one and not a CD, so maybe not so plussy after all.
What do you think? Worth the risk?
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anthonyVO
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PostPosted: Fri May 30, 2008 6:26 pm    Post subject: Reply with quote

too "gimmicky." unless you're brand has something to do w/ a "classic" or "warm" sound (or something along those lines), the cassette casing really is just a big waste of trees, plastic, and money.
in addition to that - a 64MB memory stick? Geez - you can get 4 GB sticks for $20-25 nowadays (and that's not even ONLINE).

finally - this MIGHT work for direct, local, small, or ad agency clients, but most producers, agents, or large or busy clients don't have the time to do anything other than click their mouse to hear your work.

in the cool department it gets an A.
in the ROI department it gets a big fat F.

Thinking outside the box is great (God knows we creative types can't help it), but recognizing what the "norm" or "accepted" formats are (right now emailed links to mp3 or CD's) is much more productive.

W/ that said, i think i'll order one just to show it off,

PEACE.
-Anthony
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Don G.
King's Row


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PostPosted: Fri May 30, 2008 6:39 pm    Post subject: Reply with quote

I think there might be one other problem.
• it might get tossed out without a second look if the recipient thought it were really a cassette.
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Yoda117
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PostPosted: Fri May 30, 2008 6:40 pm    Post subject: Reply with quote

folks send me stuff like that all the time.

They always move from envelope to trash in one quick motion...

mainly due to security.

That said, if you're not asked for it on USB, why would you intentionally choose to send something in a format different from the norm? Yes, we all want to establish our own branding, but this just hits too many obstacles to be an effective use of $ IMO.
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ricevoice
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PostPosted: Fri May 30, 2008 10:24 pm    Post subject: Reply with quote

Also, consider the percentage of recipients who'd have no idea what a USB stick is or how to use it. I have a feeling that percentage is frighteningly higher than you might expect.
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RayAnime
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PostPosted: Sat May 31, 2008 3:10 am    Post subject: Reply with quote

I would think it would only be a good idea if you were absolutely sure the person you were sending it to would appreciate it. If I were a casting director or an agent, it would be perfect--but then again, I shelled out $99.95 a piece for the 4GB version of these (along with their little hoodie protective case/carrier things):





I would say unless you know the person is that much of a dork over this kind of stuff (which--let's face it--is highly unlikely . . . I mean do you know anyone else who actually owns clothing for their USB drive?), just give 'em what they ask for and maybe come up with a cool design for the CD or CD packaging to express yourself instead (as long as it's still easy to open/read/understand).

The other thing is, I've seen these cassette USB things before and considered the idea of using them myself before ultimately deciding against them for basically the same reasons mentioned on this thread--and I'm sure you and I aren't the only ones to have considered it. Probably the only thing worse than risking a gesture that could be construed as annoying or cutesy is one that's also been seen before.

If you were going to go with the USB idea at all, it might be better to find your own unique way of packaging it vs. using something premade--plus as someone mentioned you can come by USB sticks with much higher memory for the same price as this one, so in that case there's the added benefit of the person actually being able to use the device for storage after they've listened to your demo vs. a stick that will probably sit around & collect dust or end up in the trash because the memory is too low to really be useful. But all things considered, again I'd just go with the CD . . . unless you hear that I'm suddenly hiring. In that case, there's an R2-D2 USB stick that I've had my eye on for quite some time (seriously).

If you want to check out more fun/ridiculous USB sticks just for fun, go to mimoco.com


Smile
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RayAnime
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PostPosted: Sat May 31, 2008 3:55 am    Post subject: Reply with quote

Update:

When I went to the website to copy the link, I noticed that they had some new drives. It's possible that I may have purchased another one.

It may have been this little pirate, designed by one of my favorite graphic artists, tokidoki (aka simone legno):



Oh, come on--it's awesome!

Rolls Eyes !!!!!
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Philip Banks
Je Ne Sais Quoi


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PostPosted: Sat May 31, 2008 5:47 am    Post subject: Reply with quote

I plan on going to LA and perform my demo using the medium of contemporary dance then fly to New York to workshop my demo sitting on the floor of a converted bonded warehouse (bean bags supplied) with 5 actors and a drug support worker. My storyboard and audio "Smithy" has already been pitched to the Chicago based ad agencies; they didn't get it so knew it was good.
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louzucaro
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Joined: 13 Jul 2006
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PostPosted: Sat May 31, 2008 6:11 am    Post subject: Reply with quote

I've thought about getting some of those from time to time, but I always get put off by the price / storage ratio. They're very cool and there are a lot of good artists doing paint for them, but in the end I'd usually rather have a vinyl figure Smile

That said, I've considered making one of my Voice Hero guy, but I would want it to be sculpted to look like him, and not just paint on a pre-existing sculpt, so it would require a bit more investment.
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RayAnime
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PostPosted: Sat May 31, 2008 7:56 am    Post subject: Reply with quote

Philip Banks wrote:
they didn't get it. . .


Maybe next time try using more bongos?
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Lizden
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PostPosted: Sat May 31, 2008 8:01 am    Post subject: Reply with quote

Philip Banks wrote:
they didn't get it so knew it was good.


Well, of course they didn't.
You didn't bring Jazz along to explain it to them! Wink

L.
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RayAnime
Been Here Awhile


Joined: 20 Mar 2008
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PostPosted: Sat May 31, 2008 8:15 am    Post subject: Reply with quote

louzucaro wrote:
They're very cool and there are a lot of good artists doing paint for them, but in the end I'd usually rather have a vinyl figure Smile

That said, I've considered making one of my Voice Hero guy.


I love me some toys too--but even though the graphic-design-nerd USB sticks are kind of pricey, I always justify it by telling myself that they actually have a purpose and I'm not just buying one more thing that's going to collect dust, so in that way I don't mind shelling out for them. I do wish that one of the tokidoki ones featured bastardino though (not sure how into the vinyl toys you are . . . he's the little cactus dog you've probably seen everywhere--oh I'll find a picture).

If you do make your voice hero I must buy one from you! That would be so incredibly cool!!! Where would you even get something like that made?? He would make an awesome USB stick!!!

Here's bastardino:



Smile

I am getting annoyed with all these high-fashion brands basically scooping up nerd culture lately: le sportsac did a series of tokidoki bags, James Jean (cover illustrator for Fables) did a lot for Prada's spring line, Louis Vuitton has been using Takashi Murakami for ages now and the worst one--I just saw a giant bearbrick in the window of a Fendi shop the other day, holding some purse that I'm sure was upwards of $5000. Not sure why it bothers me so much, but it does!

Fendi bearbrick (minus the purse, but still):


At least it's nowhere near as fug as the Chanel bearbrick:


Anyway, I am completely off topic so I'll wrap it up . . .
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ccpetersen
With a Side of Awesome


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PostPosted: Sat May 31, 2008 9:12 am    Post subject: Reply with quote

rayanime,

We were thoroughly disgusted with Le Sportsac... a few years ago we bought one for DH to carry his music around in (he plays tuba in a few brass ensembles). I think it was $39.95 at Foley's or Macys. Fast-forward to this year and LS has gone all high-end and artsy fartsy, and the same darned bag was $150.00!! We finally found one on eBay for $45.00. They're good, but they're $150.00 worth of good.

Wink

As for the mem-sticks -- a lot of conferences I go to give them out as goodie-bag handouts, typically with some papers or research work or animations coded on them. They're not usually that big though, however they do make handy travel backups.

Not sure I'd use one for a demo though...
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bobsouer
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PostPosted: Sat May 31, 2008 11:21 am    Post subject: Reply with quote

CC,

Long ago in a land far, far away I played the tuba. (I throw this in at this point because this thread is already jacked to a fare thee well.)
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Frank F
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PostPosted: Sat May 31, 2008 11:32 am    Post subject: Reply with quote

JBarret, et al;

I concur with AnthonyVO,
Quote:
"...in the cool department it gets an A.
in the ROI department it gets a big fat F Although unique,"


This is an idea which you should consider passing.

Gifts and trendy novelty ideas for marketing should cost you less than $2.00/client. Note: PER CLIENT, not perspective customer.

You may be able to buy your way into a gig with a fancy gift, but it is likely you will only get one gig from a client who can be bought.

(Bob, that was you in that land long ago and far away?)

Toodles

F2
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