VO-BB - 20 YEARS OLD!

louzucaro · Posted: Sat May 31, 2008 6:16 am Post subject:

This is nitpicky, but did you consider Solution instead of Answer...just because an answer goes with a question, not a need. I mean, people will obviously get it, but you might get the stickler with a $5k job who'll think "Answer? What's the question?"

Like I said, nitpicky.
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JBarrett · Posted: Sat May 31, 2008 6:23 am Post subject:

I believe the decision to use "Answer" is tied to the AnswersTV.com plug on the lower part of the card.
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louzucaro · Posted: Sat May 31, 2008 6:46 am Post subject:

Right, I know, but now that it's been reworked to be more of a Jeffrey Kafer ad than an AnswersTV.com thing...
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JBarrett · Posted: Sat May 31, 2008 7:13 am Post subject:

While I'm new to this whole marketing game, I don't feel that a client is going to pass on an artist because they went with a clever word connection in their advertising instead of being 100% grammatically correct. To me, Jeff still stands out as the primary focus of the card, with AnswersTV.com coming in second place, and the use of "Answer" at the head helps to connect the main point (Jeff) with the recent client he's plugging. If it were "Solution," I feel it wouldn't stick as well in someone's mind. If I were the client and happened to stumble across AnswersTV.com several weeks after receiving the card, I feel it would be easier to remember Jeff if "Answer" had been drilled in twice instead of just once.
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RayAnime · Posted: Sat May 31, 2008 7:45 am Post subject:

Yay! It's looking good!

Here's my 2 cents--not sure if it's along the direction you're headed, but I tried to pull something together that had clean lines and still communicated the "Answer" concept. The spacing's not perfect but I just figured I'd add my idea to the pile!

love? hate? meh?

Smile

Jowillie · Posted: Sat May 31, 2008 7:58 am Post subject:

I kinda like that, RA. It's less of a "Press Release."
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RayAnime · Posted: Sat May 31, 2008 8:19 am Post subject:

Thx! It could probably do with being punched up a bit (esp, the headline), but I'm always a sucker for a nice thin sans serif.

Yoda117 · Posted: Sat May 31, 2008 8:42 am Post subject:

of the two, I prefer Rachel's version of the postcard.
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audio'connell · Posted: Sat May 31, 2008 9:55 am Post subject:

I like the border you added. Maybe if Jeff added that in his blue color that could be cool...blue...cool...wow, karma.

I don't mind the font change as I'm not a fan of the eras font Jeff uses but it may be the look he's established for the company.

I'm a font snob (I'm not knowledgeable enough to be a wine snob and nobody really pays attention to mic snobs so it’s all I've got)

Jeff, I think you're coming to the point of too many chefs so I'll bow out having started all this trouble Laugh

I'm good with whatever you like.
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Jeffrey Kafer · Posted: Sat May 31, 2008 12:04 pm Post subject:

The fat eras font is what I use on my website and CDs, so I'd like to stick with it. I'll play around and see what I can do.

Thanks everyone!
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RayAnime · Posted: Sat May 31, 2008 1:48 pm Post subject:

I still like your version of the postcard! I just figured I'd put what I was thinking out there--at least for me, I find that seeing other people's ideas can inform my own choices, even if it's just in the sense that I'm more convinced about what I chose in the first place! Hope the things we've tossing at you have added to your own creative process!!! Smile

Nothing wrong your font . . . if you were going to tweak your latest version at all, my input would be to watch out for too many different-yet-similar font sizes (which can make it hard for the eye to know exactly where to go first, or figure out what's most important) and keep an eye on the balance between the different elements on the page. This may just be me, but the way it's laid out right now, I think you have three strong visual elements that are almost lined up with one another down the center of the page, but they're askew enough that it makes things feel just a bit off: the big yellow "answer," the open area of the circle in your logo, and the Answerstv logo (including the white space to the left of that logo). I'm not saying you should line them up, I just think perhaps if you play with shifting things around a bit you may find a better balance between the elements.

I also think that perhaps having everything centered is making things feel a bit clunky in the middle of the page, if only because your logo has a nice left-to right flow even though there is a strong element in the middle of it (the circle), but then the other text/images on the page force the eye to back to the center since all of your strong visual elements are kind of clumped there down the middle, so there's a bit of a visual tug-of-war happening. I don't know if this is making sense . . . I hope I'm not seeming overly nit-picky, just trying to break down my thoughts and what you could do with your already nice-looking design.

All that being said I do still like your card! I'm certainly not the last word on what you should do!

Jeffrey Kafer · Posted: Sat May 31, 2008 5:07 pm Post subject:

So what do people usually put on the front besides the necessary addresses?
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mcm · Posted: Sat May 31, 2008 6:54 pm Post subject:

A stamp is good Inoccent

bobsouer · Posted: Sat May 31, 2008 8:37 pm Post subject:

Mary made me laugh tonight!
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Jeffrey Kafer · Posted: Sat May 31, 2008 8:44 pm Post subject:

Alright. Last one, Heeding nits of everyone's advice I think I have the best of the bunch so far. Sure hope so, I've spent an awful of time on one simple postcard.

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