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Bruce
Boardmeister
Joined: 06 Jun 2005
Posts: 7977
Location: Portland, OR
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 Posted: Thu Aug 01, 2013 7:52 am Post subject: Google Ad Words |
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We haven't talked about this in a while, but a question from a board member about the ROI on Google Ad Words brought this recollection from me from my experience a few years ago:
| Quote: | I went through the official Google Ad Words program where they helped me pick search terms (often inane and nonsensical to me) and encouraged me to pay $1 or more per click which exhausted my budget pretty quickly. Results were mixed and rarely thrilling.
However, before I started their consultation and chose my own terminology, I got a $1,000 job off of a 25-cent click through.
Your mileage may definitely vary. |
They clearly didn't know the VO business at the time and they often made me wonder whose bottom line they were most interested in.
Anybody had (having) a truly rewarding experience with Ad Words?
B
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VO-BB Member #31 Enlisted June, 2005
I'm not a Zoo, but over the years I've played one on radio/TV. . |
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Rognog
Flight Attendant
Joined: 20 Apr 2006
Posts: 807
Location: New Jersey
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| Posted: Thu Aug 01, 2013 1:00 pm Post subject: |
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I joined it just yesterday and was about to ask the same questions, Bruce! I'm curious if it helped anyone here...
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Tom Dheere - The "H" is Silent, but I'm Not!
www.tomdheere.com |
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Jason Huggins
The Gates of Troy
Joined: 12 Aug 2011
Posts: 1846
Location: In the souls of a million jeans
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| Posted: Thu Aug 01, 2013 1:15 pm Post subject: |
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| My experience has been all over the board. I've never LOST money, but it wasn't always the greatest ROI. I doubt I'll personally keep it going. There seems to be better places to throw money. |
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