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NICHE OR JACK-OF-ALL-TRADES
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COURVO
Even Taller Than He Seems On TV


Joined: 10 Feb 2006
Posts: 1569
Location: Vegas, Baby!

PostPosted: Fri Apr 10, 2009 5:48 pm    Post subject: Reply with quote

Quote:
since starting my "UNnouncer" branding campaign, I've found it much easier to describe what I do and what I sound like. And based on a significant increase in my workload since unveiling the campaign, it seems that talent buyers find it easier to categorize me as well.


Doug, you lost me on this one... so how DO you describe what an UNnouncer is? What DOES that sound like?

CourVO
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Dave Courvoisier - Las Vegas, NV
http://www.CourVO.com
CourVO@CourVO.com
Courvo's "Voice Acting in Vegas" Blog: http://www.CourVO.biz
on your phone at courvo.mobi
702.610.6288
"I'm not a news anchor, but I play one on TV."
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Dan-O
The Gates of Troy


Joined: 17 Jan 2005
Posts: 1638

PostPosted: Fri Apr 10, 2009 5:50 pm    Post subject: Reply with quote

Deleted...ramblings of a hungry man.

Last edited by Dan-O on Fri Apr 10, 2009 8:24 pm; edited 1 time in total
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COURVO
Even Taller Than He Seems On TV


Joined: 10 Feb 2006
Posts: 1569
Location: Vegas, Baby!

PostPosted: Fri Apr 10, 2009 6:13 pm    Post subject: Reply with quote

OK.

I think I'm reaching the really angry phase of my career.

Dan: If my wedge is a genre, and I'm driving my genre into a genre (your words).... I dunno... I got lost in that analogy.

FranK: You know I love you like a brother, but for what you propose, I have no practical map or applicable skills.

Quote:
Determine the needs within the market and how you may address them,

Determine who and how to reach the people who hire VO Artists,

Determine your potential income for this calling,

Define your budget for each niche' market (each arena will require different approaches),

Create marketing materials for each specific slot,

Use your materials/propaganda in each market segment wisely.


I could spend the next few years trying to figure that out -- not being a smart-ass here -- your words just sound like so much gobbledygook to someone who has never EVER done this.

Tom: I have my audiobook demos -- so directed and produced by professionals during my Pat Fraley weekend workshop. Click HERE to see my new AudioBook-ONLY website.

Now what?

See?

I can do the talent.
I can whip-up a website.
I'm absolutely stymied at the next step.

I think what I'm running smack-dab into, here, is the distinct definition of where I'm most deficient in my VA portfolio. I've got the talent goods, the willingness, brains, determination, discipline and steadfastness,(oh, and... er...uh humility) but nearly bereft of self-marketing, cold-calling, or self-promotion skills. It's really REEEEELY frustrating.

CourVO
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Dave Courvoisier - Las Vegas, NV
http://www.CourVO.com
CourVO@CourVO.com
Courvo's "Voice Acting in Vegas" Blog: http://www.CourVO.biz
on your phone at courvo.mobi
702.610.6288
"I'm not a news anchor, but I play one on TV."
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Frank F
Fat, Old, and Sassy


Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah

PostPosted: Fri Apr 10, 2009 6:18 pm    Post subject: Reply with quote

I thought I sent you my book, there is a step-by-step process to follow to do the research. Oh, I forgot, you are spending your time social marketing... (not that it's bad) but you don't have time to read my book. Laugh

Call soon, we will walk you through the process.

You have it all my friend, including humility, you just don't know it yet.

F2
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Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com
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Dan-O
The Gates of Troy


Joined: 17 Jan 2005
Posts: 1638

PostPosted: Fri Apr 10, 2009 7:38 pm    Post subject: Reply with quote

Dave,

Sorry about that. Dinner was ready and I rushed it. It sounded great in my hunger pained head.

You have a "wedge" for narration; one for promo; one for commercial and so on. The tip of the wedge is your signature read for that genre. It must be strong enough to stand along side the the talent already working in that field, but, be unique enough for the producers to take notice and make room for you. The more you work in that field, (the wedge being driven in) the more you will be allowed to show your range.

Also, to paraphrase Philip; live and promote the career you have, not the one you wish for. For example, I am a commercial VO, first. So it is the first demo listed on my site. My signature in commercial is a slightly hip/casual/trustworthy/intelligent read. So, it's the lead on my demo and reinforced two additional times in the same demo. My visual branding also reinforces that image. The other genres/wedges I work in follow in the order of the amount of work I perform. So, my entire marketing strategy is also shaped like a wedge. My strongest suit first makes way for the rest.

Hope that clears up some of the confusion. Now, it's time for dessert.
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FlyontheWall



Joined: 04 Aug 2008
Posts: 2

PostPosted: Fri Apr 10, 2009 8:47 pm    Post subject: Reply with quote

Dave-

Here is something to consider as well....

No single pro baseball player has ever made it the major leagues without the talent it takes to get there...yet all of them not only have a manager, but they have coaches too. Hank Aaron had a batting coach....so did Pete Rose...they both achieved the ultimate in greatness. Nolan Ryan had a pitching coach..so did Tom Seaver......they were 2 of the best pitchers I ever saw throw a baseball. Where would all these great players be if major league baseball teams did not employ coaches to help players with their mechanics in pitching and hitting? Hard to tell, but I doubt they would have achieved greatness.

My point is...maybe it's time to seek the counsel of a VO coach who is trusted and proven in this field. Someone who could guide you, mentor you and most importantly be brutally honest about where your strengths are. Workshops are great but one-on-one coaching with one you have complete confidence in will probably kick your career to the next level alot faster in my opinion. Just something to think about while in the on deck circle in the game of VInoccent
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COURVO
Even Taller Than He Seems On TV


Joined: 10 Feb 2006
Posts: 1569
Location: Vegas, Baby!

PostPosted: Fri Apr 10, 2009 9:47 pm    Post subject: Reply with quote

Frank,

No, I haven't read your book yet (rustles around for To-Do list). I WILL call... I always call.

Dan,

That's good. Thank you...it helped to explain it a little more. For a college grad I'm really dense sometimes.

Fly,

I'm honored that you came out of lurking to make your first post for li'l ole me.

Nancy Wolfson, BrainTracks Audio
David Goldberg, Edge Studio
Peter O'Connell, VoxMarketizing
Bettye Zoller, Voice Coach
Toni Silveri, Talent Agent

All one-on-one...all in the last month. Not to mention numerous names among my peers whom I've bothered.

I'm earnest in my search.

CourVO
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Dave Courvoisier - Las Vegas, NV
http://www.CourVO.com
CourVO@CourVO.com
Courvo's "Voice Acting in Vegas" Blog: http://www.CourVO.biz
on your phone at courvo.mobi
702.610.6288
"I'm not a news anchor, but I play one on TV."
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DougVox
The Gates of Troy


Joined: 10 Jan 2007
Posts: 1706
Location: Miami

PostPosted: Sat Apr 11, 2009 5:41 am    Post subject: Reply with quote

COURVO wrote:
Quote:
since starting my "UNnouncer" branding campaign, I've found it much easier to describe what I do and what I sound like. And based on a significant increase in my workload since unveiling the campaign, it seems that talent buyers find it easier to categorize me as well.


Doug, you lost me on this one... so how DO you describe what an UNnouncer is? What DOES that sound like?


Sorry Dave, you're right, I was unclear. "UNnouncer" actually makes it easier for me to describe what I don't sound like. That may see a little counterintuitive, but believe me, it's not. And before I explain what an UNnouncer is or what one sounds like (since good branding shouldn't require an explanation), I'd prefer it if you (or anyone else) would tell me what your impression of the word is, or what an UNnouncer might sound like.



PS. Really good work on the audiobook site!
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Doug Turkel (tur-KELL)
Voiceover UNnouncer®
UNnouncer.com
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