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Demo order -- start with national spot, or money voice?
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Kristin Lennox
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Joined: 30 Apr 2011
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PostPosted: Mon Aug 18, 2014 8:16 am    Post subject: Demo order -- start with national spot, or money voice? Reply with quote

I'm in the beginning process of re-doing my commercial demo, and gathering spots. I've heard that you should always start with your money voice, but I've also heard that you should start with a big name client, so I'm polling the collective wisdom of the VO-BB to see what your preference is.

Of course, ideally, the national spot WOULD be your money voice, but in my case, that is not the case. My money voice is natural/conversational, and the spot I want to use is semi-perky announcer.

What say the VO-BB? I'm sure I'll test the flow both ways and ultimately find what works best, but I'm just curious what you'd do, all things being equal.
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
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Location: Portgordon, Scotland

PostPosted: Mon Aug 18, 2014 8:31 am    Post subject: Reply with quote

First 10 secs in total.

Money voice
Name Client
Flat read
Over inflected/sell

Anyone who contradicts me MUST be earning more than me ..THAT'S THE LAW!*

*May have made that bit up ..a bit
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DougVox
The Gates of Troy


Joined: 10 Jan 2007
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Location: Miami

PostPosted: Mon Aug 18, 2014 9:45 am    Post subject: Reply with quote

What we think is (mostly) irrelevant.

Top-level agents and major talent buyers (or, people who hire lots of talent for the type of work you do lots of) are whose opinions you want to consider.

That said, demo order:

- Fabulous read
- Fabulous read (slightly different from the first)
- Nearly fabulous read (makes the other reads sound better)
- Fabulous read (slightly different from the others)
- Repeat
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
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Location: Portgordon, Scotland

PostPosted: Mon Aug 18, 2014 10:00 am    Post subject: Reply with quote

I'll have you know my opinion is invalueless!

Try to sneak in a read which is never very far from being interesting.
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captain54
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Joined: 30 Jan 2006
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PostPosted: Mon Aug 18, 2014 10:31 am    Post subject: Reply with quote

In my experience, clients and agents will all have an opinion as to what your "money voice" is. So it's all relative.

After getting a lot of input from clients and agents, I've come to conclude that a name brand, and something that shows off your acting chops are two key essentials to launching your demo
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Philip Banks
Je Ne Sais Quoi


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PostPosted: Mon Aug 18, 2014 10:45 am    Post subject: Reply with quote

.......all done whilst wearing the Bolton Wanderers away strip.
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captain54
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PostPosted: Mon Aug 18, 2014 10:52 am    Post subject: Reply with quote

I actually Googled "Bolton Wanderers" .. Okay, got it.
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Lee Kanne
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Bish
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Joined: 22 Nov 2009
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Location: Lost in the cultural wasteland of Long Island

PostPosted: Mon Aug 18, 2014 11:21 am    Post subject: Reply with quote

In my experience prospective clients are not necessarily impressed with a big name gig (which in their jaded eyes is probably fake anyway). Start with your money voice... you'll get more gigs from "Oooo.... I like that voice" than from "Hey... she's done work for Macy's".

I always preferred Sheffield Wednesday's strip.
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Kristin Lennox
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Joined: 30 Apr 2011
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PostPosted: Mon Aug 18, 2014 12:49 pm    Post subject: Reply with quote

Philip Banks wrote:


Anyone who contradicts me MUST be earning more than me ..THAT'S THE LAW!*



Way to scare everybody off of my thread, Philip...


Wink
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Kristin Lennox
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PostPosted: Mon Aug 18, 2014 12:51 pm    Post subject: Reply with quote

Bish wrote:
In my experience prospective clients are not necessarily impressed with a big name gig (which in their jaded eyes is probably fake anyway).


I forgot about the "it's probably fake" factor... Mello
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Deirdre
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Joined: 10 Nov 2004
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PostPosted: Mon Aug 18, 2014 2:57 pm    Post subject: Reply with quote

MONEY VOICE for the win.
You have 3 seconds to make them decide whether or not to continue listening.
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Bailey
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Joined: 04 Jun 2005
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Location: Lake San Marcos... north of Connie, northwest of the Best.

PostPosted: Mon Aug 18, 2014 3:36 pm    Post subject: Reply with quote

Better make it 6 seconds. Most clients will need the extra 3 seconds to put down the coffee cup and say, "That's it!" ...or "Next!"
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ballenberg
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PostPosted: Mon Aug 18, 2014 6:05 pm    Post subject: Reply with quote

I'm with DB..money. They may never even notice who the spot is for
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Bruce
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Joined: 06 Jun 2005
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PostPosted: Tue Aug 19, 2014 8:22 am    Post subject: Reply with quote

The first cut should be in a style that producers are buying now, and at the same time is uniquely you. I believe you want them to think, "she's good and she doesn't sound like the last five women I've listened to."

B
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Philip Banks
Je Ne Sais Quoi


Joined: 20 Jun 2005
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PostPosted: Tue Aug 19, 2014 9:16 am    Post subject: Reply with quote

Bruce wrote:
I believe you want them to think, "she's good and she doesn't sound like the last five women I've listened to."

B


Works for me every time!

Philip - AKA Susan P Dimbleby III
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