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Don G.
King's Row
Joined: 11 Nov 2004
Posts: 1071
Location: MA
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 Posted: Wed Nov 08, 2006 6:05 pm Post subject: The importance of text in TV ads. |
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I just did the proverbial double-take while watching TV. Actually, I wasn't quite watching at this particular moment - it was on in the background - but what my ears heard (for the product Activon) was: "...applied rectally where it hurts."
After I shook the cobwebs out of my head, I looked at the screen in time to see the graphic which stated Apply directly where it hurts.
I think I may have asked for another take if I were the director.  |
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Jowillie
Lucky 700
Joined: 20 Aug 2006
Posts: 714
Location: North Carolina
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| Posted: Wed Nov 08, 2006 6:39 pm Post subject: |
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Retake? NOT NECESSARILLY!
It made YOU look. You may be shocked (or at least mildly surprised) at the research that goes into message illusions. The technique you may be referring to is described in James Alburger's "The Art of Voice Acting" as "Linking;" moving consonant sounds from one word to the next.
When I had my agency, we did it all the time. I don't brag about it to the children.
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Don G.
King's Row
Joined: 11 Nov 2004
Posts: 1071
Location: MA
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| Posted: Wed Nov 08, 2006 11:09 pm Post subject: |
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Funny you mention that. I thought of "linking" when I heard it, probably because I had recently finished that section of James' book.
Not sure that the end result was what they hoped for, though. Without looking back at my original post, I couldn't tell you what the product was or what it was for. |
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Deirdre
Czarina Emeritus
Joined: 10 Nov 2004
Posts: 13023
Location: Camp Cooper
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| Posted: Thu Nov 09, 2006 4:33 am Post subject: Re: The importance of text in TV ads. |
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| Don G. wrote: | | I think I may have asked for another take if I were the director. |
I'll wager the director didn't hear a problem because he was looking at a script or at the very least, knew what to expect. It's the folks taken completely unawares who are subject to the surprise aural "innacuracies".
"Excuse me while I kiss this guy."
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Diane Maggipinto
Spreading Snark Worldwide
Joined: 03 Mar 2006
Posts: 6679
Location: saul lay seetee youtee
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| Posted: Thu Nov 09, 2006 9:15 am Post subject: |
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"Continuous soft hits."
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Don G.
King's Row
Joined: 11 Nov 2004
Posts: 1071
Location: MA
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| Posted: Thu Nov 09, 2006 10:41 am Post subject: |
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I remember in my full-time engineering days, we would sometimes call in one of the other engineers to listen to a mix with a fresh set of ears. Once I was called in for one particular TV spot and while I don't remember the exact line, I do remember asking if I really heard what I thought I heard, because it sounded like something which could be deemed...inappropriate. As a result a few tweaks were made before it was final.
We can tend to get too close to certain elements of a production, or sometimes don't see the forest for the trees. |
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CWToo
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| Posted: Fri Nov 10, 2006 6:41 am Post subject: Re: The importance of text in TV ads. |
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| Don G. wrote: | | "...applied rectally where it hurts." |
Dr. Freud made a career out of slips like that! |
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Frank F
Fat, Old, and Sassy
Joined: 10 Nov 2004
Posts: 4421
Location: Park City, Utah
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| Posted: Fri Nov 10, 2006 10:19 am Post subject: |
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"I witness nudes at 10"
A great line that makes you think twice about what you are watching...
Thanks Diane... get your mind out of the gutter so mine can pass....  ROFL
Toodles
Frank F
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Be thankful for the bad things in life. They opened your eyes to the good things you weren't paying attention to before. email: thevoice@usa.com |
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donrandall
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| Posted: Fri Nov 10, 2006 11:04 pm Post subject: |
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| Quote: | | "Continuous soft hits." |
Yeah well.....how about "Here's two in a row for ya on a Twofer Tuesday, two of Dollie Parton's biggest hits..."? Yeah - - I did. Quite innocently, of course.  |
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Don Hammock
Been Here Awhile
Joined: 31 May 2005
Posts: 225
Location: Beaumont/Port Arthur,Tx
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| Posted: Sat Nov 11, 2006 8:59 pm Post subject: |
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Don,
Would those TWO be - " Nine to Five" & " I'll Always Love You"
OR maybe a PAIR of something else ?? !!! ROFLOL |
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allensco
Flight Attendant
Joined: 30 Jul 2005
Posts: 823
Location: Alabama, USA
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| Posted: Sat Nov 11, 2006 9:55 pm Post subject: |
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"In sports news....Area 4 play is lined up for tonight..."
Yep...I did it, then realized what I said and started laughing on the air |
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